Salesforce Essentials Calgary Keynote


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Keynote Presentation from the Calgary Salesforce Essentials event on April 3, 2013

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Salesforce Essentials Calgary Keynote

  1. 1. Become a Customer CompanyConnect With Your Customers In A Whole New Way Daniel Debow SVP, Salesforce @ddebow
  2. 2. Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995:This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any suchuncertainties materialize or if any of the assumptions proves incorrect, the results of, inc. could differ materially fromthe results expressed or implied by the forward-looking statements we make. All statements other than statements of historical factcould be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items andany statements regarding strategies or plans of management for future operations, statements of belief, any statementsconcerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering newfunctionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results andrate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergersand acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain,and motivate our employees and manage our growth, new releases of our service and successful customer deployment, ourlimited history reselling products, and utilization and selling to larger enterprise customers. Further informationon potential factors that could affect the financial results of, inc. is included in our annual report on Form 10-K for themost recent fiscal quarter. This document and others are available on the SEC Filings section of the Investor Information section ofour Web site.Any unreleased services or features referenced in this or other press releases or public statements are not currently available andmay not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based uponfeatures that are currently available., inc. assumes no obligation and does not intend to update these forward-looking statements.
  3. 3. For some time, businesses have been refining and optimizing their networks of suppliers and partners. But something just as revolutionary has been happening—the sudden convergence of the cloud, social and mobile spheres—connecting customers, employees and partners in newIBM 2012 Study of 1,709 CEOs, General ways...Managers, and Global Business Leaders Become a customer company.
  4. 4. Become a Customer Connected CompanyBecome a Customer Driven CompanyBecome a Customer Obsessed CompanyBecome a Customer Focused CompanyBecome a Customer Trusted Company Become a Customer Company.
  5. 5. Become a Customer Company:Connect with Your Customers in a Whole New Way Connected Connected Employees Partners Connected Connected Customers Products Cloud Mobile Community Social
  6. 6. Our Mission:Cloud Computing Driver, Catalyst and Evangelist EnterpriseMainframe Client/Server Cloud Computing 1960s 1980s Today
  7. 7. #1 in Cloud Computing and Customer Relationship Management #1 #1Cloud Computing Sales, Service, Market Share Marketing Product #1 #2 #1 Innovation Highest Performing Innovation 2011, 2012
  8. 8. Canada is Key to Salesforce’s Success Investing Innovating Transforming +900 Employees Social Acquisitions Leading Companies
  9. 9. Canadian Companies are Succeeding with Salesforce Enterprise Medium Small
  10. 10. 1% 445,000+Time Equity Product Hours Service $40 M+ 17,500 Grants Non-profit organizations
  11. 11. Today’s Platform Connects an “Internet of Things” 1,000s 1,000,000s 1,000,000,000s Users Terminal Client Devices Products SNA LAN/WAN LTE Mainframe Server Cloud 1960s 1980s Today
  12. 12. The Customer Revolution1960s 1970s 1980s 1990s 2000s 2010sMainframe Mini Client Server Cloud Mobile SocialComputing Computing Computing Computing Computing Revolution x 10x 100x 1,000x 10,000x 100,000x
  13. 13. Customer RevolutionSocial Mobile Big Data Community Apps Cloud Trust
  14. 14. Customer Companies Engage on Social ChannelsShare Feeds, Profiles, Groups, and Files4.5 Billion Social Users
  15. 15. Reach Customers AnywhereTouch & Local Apps1.7 Billion Touch Devices Shipped in 2012
  16. 16. Collect Customer, Product, and Usage DataGain Insights About Customers450 Billion Business Transactions / Day by 2020
  17. 17. For Customers, Employees, and PartnersPrivate & Public CommunitiesSingle Sign-on with Secure, Portable Identity
  18. 18. Customer Companies are Apps CompaniesUse Apps to Interact with CustomersBuild an Ecosystem of Partners
  19. 19. $111 Billion Industry in 201218% YOY #1 Enterprise Cloud Vendor
  20. 20. Earn Customer TrustBuild Relationships on Equal TermsRespect Privacy, Identity & Money
  21. 21. Customer RevolutionSocial Mobile Big Data Community Apps Cloud Trust
  22. 22. Companies Disconnected From Their Customers Your Customers, Employees, and Is Your Company Connected? Partners are Connected...
  23. 23. How do you become a customer company today?
  24. 24. Become a Customer Company:Connect with Your Customers in a Whole New Way Connected Connected Employees Partners Connected Connected Customers Products Cloud Mobile Community Social
  25. 25. Customer Company Video
  26. 26. What is a Customer Company? Retail Banking Insurance Healthcare Communications MediaConnected Banking Products Connected Agents & Products Connected Medical Devices Connected Stores Connected Content Retail Manufacturing CPG Automotive High Tech Connected Merchandise Connected Machines Connected Cars Connected Devices Connected Goods
  27. 27. Seven Questions To Become a Customer Company: Connected Connected Connected Connected Customers Employees Partners Products 1. How do you 3. How do you 5. How do you 6. How do you listen to every sell as a team? create customer, connect your customer? partner, and products? employee 2. How do you 4. How do you communities? 7. How do you engage on service become an every channel? customers apps company? everywhere?
  28. 28. 1. How Do You Listen to Every Customer? + #1 Social Marketing Application Social Media Command Centers: Pepsi, Dell, American Red Cross & More Spring ’13: Social Insights 94% Improved Brand Monitoring with Marketing Cloud
  29. 29. 2. How Do You Engage On Every Channel? #1 Sales, Service, & Marketing Platform Deliver a Seamless Customer Experience 37% Improved Campaign Effectiveness with Salesforce
  30. 30. Video
  31. 31. Mike BrosseauSenior Sales Engineer
  32. 32. Demo
  33. 33. 3. How Do You Sell as a Team? Chatter: Collaborate on Deals Enrich Your Profiles Motivate and Align Sales Teams 27% Increase in Sales with Sales Cloud
  34. 34. 4. How Do You Service Customers Everywhere? #1 Customer Service & Support App Service Cloud Mobile Customers: Philips, Intuit, Activision, Nissan 37% Improved Customer Satisfaction with Salesforce
  35. 35. Video
  36. 36. Pivot Data Centres is a Customer Company Data Centre Solutions 200 Employees Operates 3 Data Centres in Alberta
  37. 37. Michael KouryCEO
  38. 38. 5. How Do You Create Communities? Employee, Customer, Partner Social Networks 195,000 Enterprise Social Networks on Chatter Next Generation Salesforce Chatter 30% Fewer Meetings with Chatter
  39. 39. 6. How Do You Connect Every Product? 1.7 Billion Networked PCs 3.5 Billion Networked Products by 2015
  40. 40. Mike BrosseauSenior Sales Engineer
  41. 41. Cirrus Oil Demo
  42. 42. Irving Oil is a Customer Company Canada’s Largest Refinery 800 Retail Locations Founded in 1924
  43. 43. Derek CoolingDirector of Sales
  44. 44. 7. How Do You Become an Apps Company? #1 Cloud Platform Fast and Easy to Build Mobile and Desktop Apps Heroku for Customer Apps for Employee Apps
  45. 45. Video
  46. 46. Become a Customer Company:Connect with Your Customers in a Whole New Way Connected Connected Employees Partners Connected Connected Customers Products Cloud Mobile Community Social
  47. 47. Salesforce: Customer Company Architecture Connected Connected Connected Connected Customers Employees Partners Products Sales Service Marketing AppExchange Any Social Back End Applications Network Systems ERP Chatter Finance Identity Salesforce Platform Any Device Heroku Touch Any App Data Model AppExchange Apps Public or Private Multi-Tenant Infrastructure Apps
  48. 48. Learn More Today 12pm - 1pm Networking and Lunch in the Cloud Expo 1pm - 2pm How to Get the Most Out of Salesforce Sessions Salesforce for Beginners Macleod Ballroom Platform Macleod E1 Salesforce for Oil & Gas Macleod E2 Service Cloud Macleod E3
  49. 49. Thank you.