Lovely Link Removals #OMMYYEG

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  • Worked @ SV - curate BrightonSEO (the largest free search conference going)Freelance – managing 10 or so clients SEO campaigns, working w/ guys at Top Draw
  • Google’s search algorithmsPenguin 1.0 release date April 24 2012Penguin 2.0 release date May 22 2013 | Moz estimates that 2.1 percent of english queries were impacted | focused on penalizing sites that use black-hat techniques and rewarding sites that are offering a great visitor experience | Specifically – links coming from poor quality sites, links that aren’t relevant, paid links, over optimised links, keyword rich links | blackhat: article spinning, cloaking, white text white background, directories, article submission sitesManual action
  • Tanks in rankings and/or message in Google WMT
  • Explain the purpose of the talk – not to give a tutorial, but to highlight the importance of bad links and their removal
  • Pro active ReactiveOnly difference is how each effects the client
  • Understand the problem - Hit by the algorithm or manual spam action in Google’s webmaster tools? Check in WMT first, if no manual action has been detailed then you’re fine, if you’re unsure (maybe old SEO company deleted the message on the account?), submit a reconsideration request and Google will respond letting you know if manual action has been filed.
  • Get your backlinks
  • Yes = removeNo = don’t removeFine tooth comb, machete
  • Email webmasters who own the links you’ve marked as remove/deemed unworthyRecommend 3 rounds of contacting across 3 weeks depending on the size of the link profile
  • Text file uploaded to Google via Disavow ToolIndividual links, entire domains – should mostly be entire domains (machete vs. fine tooth comb)
  • Via WMTIf you have a manual action against your site detailed in Google Webmaster Tools then file a reconsideration request after disavow’ingOnly other use is to find out IF manual action has been taken against you, won’t do anything if you’ve been hit by an algorithmAutomatic response back, then they’ll reply with whether it’s been revoked/not revoked
  • Via WMTIf you have a manual action against your site detailed in Google Webmaster Tools then file a reconsideration request after disavow’ingOnly other use is to find out IF manual action has been taken against you, won’t do anything if you’ve been hit by an algorithmAutomatic response back, then they’ll reply with whether it’s been revoked/not revoked
  • Hopefully address most up to this point but if not..
  • Lovely Link Removals #OMMYYEG

    1. 1. Natalie Wright Freelance Technical SEO natalie@digitaldabbler.co.uk @digitaldabbler Links and why they suck so bad!
    2. 2. Who am I and why should you care? • Previously worked at SiteVisibility • Technical SEO • Currently Freelance • Headed over 2 dozen technical SEO audits • Headed over a dozen link removal campaigns • Helped a client recover from Penguin @digitaldabbler natalie@digitaldabbler.co.uk
    3. 3. Where did this all start? • Penguin 1.0 • Penguin 2.0 @digitaldabbler natalie@digitaldabbler.co.uk
    4. 4. What are the consequences? @digitaldabbler natalie@digitaldabbler.co.uk
    5. 5. Who? Anyone who has engaged in linkbuilding activities @digitaldabbler natalie@digitaldabbler.co.uk
    6. 6. When? @digitaldabbler natalie@digitaldabbler.co.uk
    7. 7. How? @digitaldabbler natalie@digitaldabbler.co.uk Step #1: Backlink Analysis
    8. 8. What makes a bad link bad? “Is this link built for SEO purposes and SEO purposes alone?” @digitaldabbler natalie@digitaldabbler.co.uk
    9. 9. How? @digitaldabbler natalie@digitaldabbler.co.uk Step #2: Contact webmasters, yay!
    10. 10. How? @digitaldabbler natalie@digitaldabbler.co.uk Step #3: Disavow
    11. 11. How? @digitaldabbler natalie@digitaldabbler.co.uk Step #4 (Optional - Manual Action): Reconsideration Request
    12. 12. Review @digitaldabbler natalie@digitaldabbler.co.uk 1. Get your back links 2. Narrow it down 3. Manually review 4. Contact Webmasters 5. Disavow 6. (Optional) Reconsideration Request
    13. 13. FAQs • How long should I wait until submitting a disavow request? • How long until I start ranking again? • What if a webmaster wants payment for removal? • Should I submit a reconsideration request? • Is this 100% guaranteed to get my site ranking again? • .. • .. • .. @digitaldabbler natalie@digitaldabbler.co.uk

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