Parle g ppt

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Parle g ppt

  1. 1. Parle GTechniques to increase the market share
  2. 2. Industrial Feasibility
  3. 3. STRENGTH •US Dollar Company •Won at Monde Selection •Diversified products WEAKNESS•Indisciplined THREATSwarehousing SWOT •De-reservation•Poor segmentation ANALYSIS •Customer loyalty•Low incentives •New entrant OPPORTUNITIES •Growing market •Taste factor •Product variety
  4. 4. Porter’s five force model Competitor’s Force (Major MNC’s likely to diversify and get into related business of Parle G) Parle G Supplier’s Force Buyer’s Force Parle(Very large number less (More quality suppliers so Bakeman’s bargaining power) conscious and price sensitive) Regional Substitute’s Force (Household Snacks, Bakery biscuits, fast food)
  5. 5. Problems encountered Manufacturing unit Stock out Shortage of Parle G Freebies Parle depots Allocation Problems Further Dispatch Problem Whole sellers Duplicate biscuits Poor Sale Promotion Skills Transportation Retailers Customers
  6. 6. Distribution Strategies Multipurpose distribution centres Public distributaries Feeder markets/mandi towns Shandies/haaths/jatras/melas Use of co-operative societies
  7. 7. Increase Market Share Rural-Urban Penetration Small business plan Associate with government schemes Sponsor a Tele – serial, sports events Awareness among people
  8. 8. Re-search FindingsOn basis of Quality On basis of Price654 Rs. 23 Rs.52 Yes Rs.101 No Rs. 200 Rs.30 Rs.50
  9. 9. THANK YOU…!!!

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