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Topline spring2013 new Document Transcript

  • 1. The Newsletter for the NorthWest MRA Spring 2013 TOPLINE SPRING 2013 IN THIS ISSUE OF TOPLINE Message from the President Chris Robson _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Editor’s Note Brian Parker _ _ _ _ _ _ _ _ __ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Q&A with Heather McEneany_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ MRA Event Photos _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Restarting in the New Year Meredith Ahlberg _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ #MRX _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Membership Robert Beanland _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Financial News and Notes _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _The NorthWest Marketing Research Association
  • 2. TOPLINE The Newsletter for the NorthWest MRA Spring 2013 Message From The President Charitable Donations “...in this small way we could show our solidarity with our industry colleagues most affected by the storm.” Chris Robson, Northwest MRA In  December,  the  board  of  the  NW-­‐MRA  made  the  decision  to  donate  some Chris Robson Parametric Marketing President, NorthWest MRAThe NorthWest Marketing Research Association
  • 3. The Newsletter for the NorthWest MRA TOPLINE Spring 2013 Editor’s Note Brian Parker Brian Parker watchLAB Editor, NorthWest MRAThe NorthWest Marketing Research Association
  • 4. The Newsletter for the NorthWest MRA TOPLINE Spring 2013 Brian.Parker@watchLAB.com Q&A with Heather McEneany Q: How did you come to make a career in the field Heather McEneany watchLAB of Market Research? A: Q: What part of this field do you find the most satisfying? What part do you find most frustrating? A:The NorthWest Marketing Research Association
  • 5. The Newsletter for the NorthWest MRATOPLINE Spring 2013 Q: . If you had to impart wisdom on someone new to the field of market research, what would it be? Do you have any memorable stories of lessons learned the hard way? A: Q: What is the name of your company and what do you consider your team’s specialization in the field? A: Q: Why have you chosen to volunteer your time with the NWMRA? A: Q: What are you looking forward to most while working with the NWMRA this year? A: Q: Tell us something interesting about you. A:The NorthWest Marketing Research Association
  • 6. The Newsletter for the NorthWest MRA TOPLINE Spring 2013 NWMRA Event: Cafe Press, San Francisco Follow @NWMRA on twitterThe NorthWest Marketing Research Association
  • 7. The Newsletter for the NorthWest MRA TOPLINE Spring 2013 NWMRA Event continued... Cafe Press, San Francisco Follow @NWMRA on twitter Find out more about upcoming NWMRA events @ www.NorthwestMRA.orgThe NorthWest Marketing Research Association
  • 8. The Newsletter for the NorthWest MRA TOPLINE Spring 2013 Restarting in the New Year Meredith Ahlberg Meredith Ahlberg watchLABThe NorthWest Marketing Research Association
  • 9. The Newsletter for the NorthWest MRA TOPLINE Spring 2013 Restarting in the New Year continued... Meredith Ahlberg Works Cited Zimmerman, Eilene. “To Keep Your Office Resolutions, Start Small.” New York Times. January 13, 2013. http://www.nytimes.com/2013/01/13/jobs/new-years-resolutions-at-work-and-how-to-keep-them.htmlThe NorthWest Marketing Research Association
  • 10. The Newsletter for the NorthWest MRA TOPLINE Spring 2013 Tweets from around the #MRX twittersphere #MRXThe NorthWest Marketing Research Association
  • 11. The Newsletter for the NorthWest MRA TOPLINE Spring 2013 Membership Robert Beanland Robert Beanland Thynkster 925.998.8657 or robert@thynkster.comThe NorthWest Marketing Research Association
  • 12. The Newsletter for the NorthWest MRA TOPLINE Spring 2013 Financial  Statements: NorthWest MRA Marketing Research Association, NorthWest Chapter Balance Sheet As of December 31, 2012 Total ASSETS Current Assets Bank Accounts 44,843.23 Total Current Assets $44,843.23 TOTAL ASSETS $44,843.23 LIABILITIES AND EQUITY Liabilities Total Liabilities Equity 44,843.23 TOTAL LIABILITIES AND EQUITY $44,843.23The NorthWest Marketing Research Association
  • 13. The Newsletter for the NorthWest MRA TOPLINE Spring 2013 Financial  Statements: NorthWest MRA Marketing Research Association, NorthWest Chapter Profit & Loss July -­ December 2012 Total Income Annual Sponsorship 2825.00 Event Atendees -­ Portland 515.00 Event Atendees -­ Seattle 200.00 Event Atendees -­ SF 475.00 Event Sponsors 250.00 Membership Dues 785.00 Total Income $5,050.00 Expenses Banks & Charges 30.00 Charitable Contributions 1000.00 Dues & Subscriptions 64.75 Event Expenses 0.00 Event Expense -­ Portland 2,206.13 Event Expense -­ Seattle 709.31 Event Expense -­ SF 371.26 Total Event Expense 3,286.70 Professional Development 299.95 Paypal Fees 276.26 Website 295.46 Total Expenses $5,753.12 Net Operating Income $ -­703.12 Other Income Interest Earned 5.37 Total Other Income 5.37 Net Other Income 5.37 Net Income $ -­697.75The NorthWest Marketing Research Association