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NorthWest MRA Topline Newsletter - Fall 2012
NorthWest MRA Topline Newsletter - Fall 2012
NorthWest MRA Topline Newsletter - Fall 2012
NorthWest MRA Topline Newsletter - Fall 2012
NorthWest MRA Topline Newsletter - Fall 2012
NorthWest MRA Topline Newsletter - Fall 2012
NorthWest MRA Topline Newsletter - Fall 2012
NorthWest MRA Topline Newsletter - Fall 2012
NorthWest MRA Topline Newsletter - Fall 2012
NorthWest MRA Topline Newsletter - Fall 2012
NorthWest MRA Topline Newsletter - Fall 2012
NorthWest MRA Topline Newsletter - Fall 2012
NorthWest MRA Topline Newsletter - Fall 2012
NorthWest MRA Topline Newsletter - Fall 2012
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NorthWest MRA Topline Newsletter - Fall 2012

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  • 1. The Newsletter for the NorthWest MRA Fall 2012 TOPLINE FALL 2012 IN THIS ISSUE OF TOPLINE Message from the President Chris Robson _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Editor’s Note Brian Parker _ _ _ _ _ _ _ _ __ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Q&A with Andres Grunbaum_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ MRA meets Susan Reale _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Q&A with Robert Beanland _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ #MRX _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Upcoming Events Calendar _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Financial News and Notes _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _The NorthWest Marketing Research Association
  • 2. TOPLINE The Newsletter for the NorthWest MRA Fall 2012 Message From The President A Sustainable You “As you can see, we are a part of the Industry eco-system” Chris Robson, Northwest MRA Welcome  everybody  to  the  2012-­‐2013  year  of  the  Northwest  Chapter  of Chris Robson Parametric Marketing President, NorthWest MRAThe NorthWest Marketing Research Association
  • 3. The Newsletter for the NorthWest MRA TOPLINE Fall 2012 Editor’s Note Brian Parker Brian Parker watchLAB Editor, NorthWest MRAThe NorthWest Marketing Research Association
  • 4. The Newsletter for the NorthWest MRA TOPLINE Fall 2012 Q&A with Andres Grunbaum Q: How did you come to make a career in the field Andres Grunbaum PureProfile of Market Research? A: Q: What part of this field do you find the most satisfying? What part do you find most frustrating? A: Q: If you had to impart wisdom to someone new to the field of Market Research, what would it be? Do you have any memorable stories of lessons learned the hard way?The NorthWest Marketing Research Association
  • 5. The Newsletter for the NorthWest MRATOPLINE Fall 2012 A: Q: What is the name of your company and what do you consider your team’s specialization in the field? A: Q: Why have you chosen to volunteer your time with the NWMRA? A: Q: Why have you chosen to volunteer your time with the NWMRA? A: Q: Of all of the past NWMRA events you have attended, which was the most memorable, and why? A: Q: What are you looking forward to most while working with the NWMRA this year? A: Q: Tell us something interesting about you. A:The NorthWest Marketing Research Association
  • 6. The Newsletter for the NorthWest MRA TOPLINE Fall 2012 NWMRA meets: Susan Reale Susan Reale Partner, Senior Consultant REALeResearch Q: How long have you been in Market Research? A: Q: Are you doing research online as well as in person? A:The NorthWest Marketing Research Association
  • 7. The Newsletter for the NorthWest MRA TOPLINE Fall 2012 Q: Whats new out there? What are clients now asking for that you didnt hear 2 years ago, or 5 years ago? A: Q: Youve done tons of usability tests, what are the most important things clients need to know when starting or redesigning a website? A: Q: Everybody seems to have a take on social media and the effects it continues to have on Market Research. How do you feel about it as a tool for marketers in general? What role does it play in the research you do? A:The NorthWest Marketing Research Association
  • 8. The Newsletter for the NorthWest MRA TOPLINE Fall 2012 Q: How do you engage participants? Whats the trick to opening them up? What shuts them down? A: Q: Theres a lot of talk, blog posts, etc. these days about the quality of Market Research. With so many providers out there competing on price, how does quality fit in and how do you determine/find quality suppliers? A:The NorthWest Marketing Research Association
  • 9. The Newsletter for the NorthWest MRA TOPLINE Fall 2012 Q: Whats your favorite new website, gadget, or piece of technology? A: Q&A With Robert Beanland Q: How did you come to make a career in the field of Market Research? Robert Beanland Thynkster Q: What part of this field do you find the most satisfying? What part do you find most frustrating? A:The NorthWest Marketing Research Association
  • 10. The Newsletter for the NorthWest MRA TOPLINE Fall 2012 Q: If you had to impart wisdom to someone new to the field of Market Research, what would it be? Do you have any memorable stories of lessons learned the hard way? A: Q: What is the name of your company and what do you consider your team’s specialization in the field? A: Q: Why have you chosen to volunteer your time with the NWMRA? A: Q: Of all of the past NWMRA events you have attended, which was the most memorable and why? A: Q: What are you most looking forward to while working with the NW MRA this year? A:The NorthWest Marketing Research Association
  • 11. The Newsletter for the NorthWest MRA TOPLINE Fall 2012 Q: Tell us something interesting about you. A: Tweets from around the #MRX twittersphere #MRXThe NorthWest Marketing Research Association
  • 12. The Newsletter for the NorthWest MRA TOPLINE Fall 2012 Upcoming  Events: NorthWest MRA November  6th  2012 -­‐  The NorthWest Marketing Research Association
  • 13. The Newsletter for the NorthWest MRA TOPLINE Fall 2012 Financial  Statements: NorthWest MRA Marketing Research Association, NorthWest Chapter Balance Sheet As of August 31, 2012 Total ASSETS Current Assets Bank Accounts 44,983.29 Total Current Assets $44,983.29 TOTAL ASSETS $44,983.29 LIABILITIES AND EQUITY Liabilities Total Liabilities Equity 44,983.29 TOTAL LIABILITIES AND EQUITY $44,983.29The NorthWest Marketing Research Association
  • 14. The Newsletter for the NorthWest MRA TOPLINE Fall 2012 Financial  Statements: NorthWest MRA Marketing Research Association, NorthWest Chapter Profit & Loss July -­ August 2012 Total Income Event Atendees 270.00 Membership Dues 85.00 Total Income $355.00 Expenses Banks & Charges 30.00 Dues & Subscriptions 25.90 Event Expenses 0.00 Event Expense -­ Portland 729.00 Total Event Expense 729.00 Paypal Fees 72.66 Website 69.91 Total Expenses $927.47 Net Operating Income -­572.47 Other Income 0.00 Interest Earned 1.83 Total Other Income 1.83 Net Other Income 1.83 Net Income $-­570.64The NorthWest Marketing Research Association

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