The Current Model(so far) Badges Leaderboards Points IncentivesGoals, Rewards, Status Comparison , Competition Tracking & Feedback Rewards * Don’tPlayGamesWithMe,SebastianDeterding
Gamification: What it used to meanA game is a system in which players engage in anartificial conflict, defined by rules, that results in aquantifiable outcome.Rules of Play: Game Design Fundamentals Katie Salen & Eric Zimmerman
Gamification: What it means todayGamification as the infusion of game designtechniques, game mechanics, and/or game style intoanything. This definition is purposely broad to supportthe many uses of the word. The Gamification Wiki
Where is this going?Gartner Says By 2015, More Than 50 Percent ofOrganizations That Manage Innovation Processes WillGamify Those Processes http://www.gartner.com/it/page.jsp?id=1629214sResearchKart says Gamification industry to grow to a3.6 billion dollar market between 2012-2017http://researchkart.wordpress.com
Gamification Battleground The “Sweet Spot” User Business Interests Interests Users that will play anythingUsers gaming the system * Buster Benson
A Framework: 4D Discover Deploy Design Develop * ME!
Discover : Why?Sample questions1. Why are you “Gamifying” your product/ service?2. How does this benefit your user?3. Is there a skill to be learned? If not, gamification probably won’t help.4. Are you trying to make a game instead?.5. What are the goals of the business?6. What actions do you want your users to take to support these goals?7. What if it goes wrong?8. What do you need to measure and know?9. What are the goals of the people using the product/service?10. What kind of experience are you looking to create?
Design : Define the player & motivations“Intrinsic & Extrinsic motivationdoesn’t exists…They are takingmany diverse human needs andmotivations, putting them intojust two categories, and thensaying one type of motivation isbetter than another…”Stephen Reiss , Researcher & Professor of PsychologyOhio State
Design : Defining the player & motivations Autonomy Winning Mastery Our Acceptance Basic Order Desires Collecting Tranquility Family Meaning Power What We Sensuality “Really” Status Want Physical Social Activity Contact Romance Honor Who am I? The 16 Basic Desires that Motivate Our Actions and Define Our Personalities ~Stephen Reiss
Design : Defining the player & motivationsAutonomy, Mastery, Purpose~Drive, Dan PinkPERMA~Flourish, Martin SeligmanSAPS~Gabe ZichermannWhy We Play Games & The 4 Keys to Fun~Nicole LazzaroLifecycle design : Sustainable Social systems~Amy Jo Kim
Design : Defining the player & motivationsFLOW~Flow, Mihaly Csikszentmihalyi
Design : Define the path to Mastery *Smart Gamification, Amy Jo Kim
Recommended ReadingReality is Broken~ Jane McGonigalPredictably Irrational: The Hidden Forces That Shape Our Decisions~Dan ArielyDrive~Dan PinkFLOW~Flow, Mihaly CsikszentmihalyiFlourish~ Martin SeligmanThe Art of Game Design: A book of lenses~ Jesse SchellA Theory of Fun for Game Design~Raph KasterPapers on: Why We Play Games & The 4 Keys to Fun~Nicole LazzaroSlides on : Lifecycle design : Sustainable Social systems~Amy Jo Kim
People• Sebastian Deterding http://codingconduct.cc/• Buster Benson http://busterbenson.com/• Dustin DiTommaso http://www.d-bin.com/• Amy Jo Kim http://www.shufflebrain.com/ Nicole Lazzaro http://www.xeodesign.com/• Gabe Zichermann http://dopa.mn/
References/Credits • Images : All images and logos are owned by their respective copyright owners. Thanks for the use • Game designer: • http://www.whatiamreallydoing.com/tag/what-i-think-i-do/ • Open Graph: • https://developers.facebook.com/docs/opengraph/ • Twitter revolution: • http://new-middle-east.blogspot.com/2011/04/social-media-force-for-political-change.html • Starbucks: • http://grist.org/list/starbucks-strawberry-frappuccino-dyed-with-crushed-beetles/ • Photo by Ben Adams. • Difference chart • http://gapingvoid.com • Boy scout • http://www.ocbsa.org/home/merit-badge-days/ • 8 ball • http://www.officeplayground.com/Magic-8-Ball-P276.aspx • Awesome Smileys • http://knowyourmeme.com/ • Unicorn Pillow • http://www.ohhoneychild.com/ • Eightball • http://www.officeplayground.com/Magic-8-Ball-P276.aspx • Scott Pilgrim • http://www.onipress.com/ • Carrot • http://www.flickr.com/photos/opensourceway/4504724163/sizes/o/in/photostream/ • Crossover Turtle • http://stevencreech.com/images/posters/Crossovers14.jpg • References • Hype Cycle • http://www.gartner.com/technology/research/methodologies/hype-cycle.jsp • Gartner predictions • http://www.gartner.com/it/page.jsp?id=1629214s • Resaerchkart Report • http://researchkart.wordpress.com/2012/03/26/gamification-2012-2017-opportunities-and-market-outlook-for-next- generation-brandproduct-advertising-through-embedded-gaming/