Social Networking and the Public Library

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2011 Webinar for NWLS libraries

2011 Webinar for NWLS libraries

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  • 1. Social Networking and the Public Library Jamie Matczak Nicolet Federated Library System
  • 2. What are we going to cover?
    • What’s and Why’s of Social Networking
    • Creating a Facebook Page: Prep work
    • Creating Your Page
    • Do’s, Don’ts and Tips
  • 3.
    • 1.
    • The What’s and Why’s of Social Networking
  • 4. Social Networking Video
    • Common Craft
    • http://www.youtube.com/watch?v=6a_KF7TYKVc
  • 5. Why is Social Networking Important in the Library?
    • It’s how young adults communicate
    • Adults in their 40s and 50s are using Facebook
    • Everyone is doing it, great way to promote events
  • 6. Why would a library want a social networking presence?
    • Even though social networking services were set up with the individual in mind, libraries are creating a presence in both Facebook and MySpace
    • To be where millions of people are hanging out
    • To reach a community of potential library customers
    • To use it as a forum to announce the library’s events and services
    • To communicate informally in an approachable, friendly, and fun way
    • Meredith Farkas writes, “I think there is a big difference between ‘being where our patrons are’ and ‘being USEFUL to our patrons where they are.’” In that spirit, instead of simply creating a MySpace or Facebook page with your library’s photo & hours, consider “surfacing” your library’s services right there: try including your library’s MeeboMe widget to make it easy for people to ask questions or give feedback, or try embedding a search box that goes right into your library’s catalog.
  • 7. Other Social Networking Sites/Resources
    • http://www.davidleeking.com/
    • David Lee King - Social Web and Emerging Trends
    • http://librarianinblack.net/librarianinblack/
    • Sarah Houghton-Jan
    • http://stephenslighthouse.sirsidynix.com/
    • Stephen Abram
  • 8.
    • 2.
    • Prep Work
  • 9. What’s right for us?
    • Facebook?
    • MySpace?
    • Blogs?
    • Twitter?
    • YouTube?
    • ???
  • 10. Facebook
    •   Launched in February of 2004.
    • Users can add people as friends and send them messages, and update their personal profiles to notify friends about themselves.
    • Users can join networks organized by workplace, school, or college. 
    • Users must be age 13 or older.
  • 11.
    • More than 500 million active users
    • 50% of our active users log on to Facebook in any given day
    • Average user has 130 friends
    • People spend over 700 billion minutes per month on Facebook
    • One out of every 14 people has a page.
    • http://www.facebook.com/press/info.php?statistics
    Facebook Stats
  • 12. Questions to Ask
    • Is a Facebook page right for our library? Where are our patrons?
    • Does it fit in our technology plan/online presence?
    • Who are we trying to reach?/What are the goals?
    • How will we use this tool?
    • Who is going to update it?
  • 13. Policies and Safety
    • Develop a Staff Policy Page – what can staff do on work time?
    • Develop a Patron Posting Policy – moderate and govern comments (APL)
    • Check with your local municipality about having a Fan Page.
  • 14. Policies and Safety Resources
    • 10 must haves- http://mashable.com/2009/06/02/social-media-policy-musts/
    • Facebook Safety Center - http://www.facebook.com/help/?safety
    • What Libraries Should Know - http://librarianbyday.net/2009/10/20/what-libraries-should-know-before-creating-a-facebook-page-libraries-facebook-update-2/
    • Safety Tips - http://www.connectsafely.org/
    • Facebook at Work - http://www.zdnet.com/blog/btl/facebook-at-work-social-notworking/21429
  • 15. Quiz!
    • Who is the founder of Facebook?
        • Mark Zuckerburg
  • 16.
    • 3.
    • Creating Your Page
  • 17.
    • Today we will only have time to cover the very basics. 
    • Follow-up: email, phone, webinar?
  • 18. Profile versus a Fan Page
    • Profile is a page for an individual person, whereas a fan page is geared toward a business, non-profit, cause, etc.
    • You're not limited to the number of fans that you can have per account (Profiles are limited to 5,000 "friends")
    •   Fan Pages automatically accept fan requests (Profiles require you to manually accept new friend requests)
    • You can email everyone in your fan base, but profiles have limits to this.
    • Need to create a profile before a fan page, and it’s recommended to understand how Facebook works. **
  • 19. Libraries with Facebook Pages
    • Mercer PL http://www.facebook.com/mercerlibrary?v=wall&ref=ts
    • Appleton PL - http://www.facebook.com/appletonpubliclibrary?ref=ts
    • Gillett PL - http://www.facebook.com/pages/Gillett-WI/Gillett-Public-Library/145816602111689
    • Hennepin County PL
    • ( http://www.facebook.com/pages/Minnetonka-MN/Hennepin-County-Library/7223112325 )
    • 10 Great Library Facebook Pages
    • http://socialnetworkinglibrarian.com/2010/09/13/10-great-library-facebook-fan-pages/
  • 20. Facebook Tour
    • Let’s create a page!
      • www.facebook.com
  • 21. Quiz!
    • Which age group of Facebook users grew the most in 2009?
      • Age 55 +
  • 22.
    • 4.
    • Do’s, Don’ts and Tips
  • 23. Do…..
    • Have a policy in place for staff and fans
    • Have someone at your library create the page/admin who will be there awhile.
    • Update your page/status a few times each week
    • Use photographs – a picture says 1,000 words
    • Have your library’s contact information visible
    • Use the page to market events or interesting programs
    • Tell your patrons and non-patrons about your presence, encourage people to “like” the library
  • 24. Do Not….
    • Jump into creating a Facebook fan page on a whim – plan !
    • Let your page sit idle
    • Post too much in a small time frame
    • Write or make comments with misspellings or bad grammar
    • Post about Patrons or Co-Workers
    • Post negative comments or those about religion, sex or politics.
    • Ignore constructive criticism or questions
    • Good and Bad Publicity
    • http://publicityhound.net/everything-you-do-online-good-and-bad-is-publicity/
  • 25. Tips for Generating Interest
    • Promote events in your community; link to them!
    • Have a “Facebook” contest on your page for getting fans – promote this at the library.
    • Share book reviews or link books from your catalog.
    • Read what your fans are posting. What are they saying?
    • Post on other community fan pages.
  • 26. Additional Resources
    • All Facebook blog- http://www.allfacebook.com/
    • Facebook Rights/Privacy - http://www.facebook.com/terms.php
    • The Facebook Guide on Mashable - http://mashable.com/guidebook/facebook/
  • 27.
    • Finally….
  • 28. Do we still think a social networking presence is important in the library?
  • 29. Plan of Attack
    • Decide if and what kind of social networking page is right for your library
    • Plan and Implement goals
    • Have Your Policies in Place
    • Create Your Library’s Page/Presence
    • Maintain your Page; keep up-to-date on the changes!
  • 30. Quiz!
    • Which city in the U.S. had the highest Facebook growth rate in 2009?
        • Atlanta!
  • 31. Other Tips or Resources to Share?
  • 32. Thank you!
    • Comments or questions??
      • Jamie Matczak
      • [email_address]
      • 920-448-4413
      • Facebook: Jamie Matczak – friend me !