Why is Social Networking Important in the Library?
It’s how young adults communicate
Adults in their 40s and 50s are using Facebook
Everyone is doing it, great way to promote events
Why would a library want a social networking presence?
Even though social networking services were set up with the individual in mind, libraries are creating a presence in both Facebook and MySpace
To be where millions of people are hanging out
To reach a community of potential library customers
To use it as a forum to announce the library’s events and services
To communicate informally in an approachable, friendly, and fun way
Meredith Farkas writes, “I think there is a big difference between ‘being where our patrons are’ and ‘being USEFUL to our patrons where they are.’” In that spirit, instead of simply creating a MySpace or Facebook page with your library’s photo & hours, consider “surfacing” your library’s services right there: try including your library’s MeeboMe widget to make it easy for people to ask questions or give feedback, or try embedding a search box that goes right into your library’s catalog.