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Why List On Bdx Network

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One Stop Shop fir Online Marketing for New Home Builders.

One Stop Shop fir Online Marketing for New Home Builders.


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  • 1. 3/13/2010 BDX Confidential 1
  • 2. of homebuyers go online during 90% their home search of the important 18 to 44 year old 96% demographic searched online 52% Of the 18-44 crowd did nothing else until they went online With numbers like these you need an effective online marketing strategy! 3/13/2010 BDX Confidential 2
  • 3. 3/13/2010 BDX Confidential 3
  • 4. The Builders Digital Experience 3/13/2010 BDX Confidential 4
  • 5. Secure the Industry’s broadest & 1 deepest content Over 100,000 listings, the nations largest online database Everything a consumer is looking for: floor plans, pictures, videos, time sensitive promotions, narrative descriptions, spec homes, model homes, hours, contact info, driving instructions, maps….. Updated daily 3/13/2010 BDX Confidential 5
  • 6. Place it in an award winning site 2 designed for all of the right actions The NHS platform was designed to keep the user engaged and direct them to take actions that builders value Calls, clicks, visits, email leads 3/13/2010 BDX Confidential 6
  • 7. Have you clicked over to a builder's website, called a builder, printed out driving directions or filled out a form during this visit to NewHomeSource.com? Yes 23.5% No 76.5% Source: NewHomeSource.com online consumer survey, completed October 31, 2009. n=4245. 3/13/2010 BDX Confidential 7
  • 8. Globally across eC0mmerce sites conversion rates are estimated at 3.3%*. 40% of our 40% take participants said Action they took action, demonstrating the quality of our visitors. Source: Fireclick conversion index as of 1/11/2010. Numerous industries represented . Lowest conversions in electronics at 0.1% and highest among catalog vendors at 9.1%. http://index.fireclick.com/fireindex.php?segment=0
  • 9. Present it to the industry’s largest 3 audience NewHomeSource.com & Move.com are the 2 largest most visited new home portals by far Add a network of targeted marketing sites Top it off with The BDX online syndicated network over 22 million real estate searches per month When we say list once be everywhere, we mean it 3/13/2010 BDX Confidential 9
  • 10. #1 & #2 organic (un-paid) (un- positions for “New Homes [MarketName]” and “Home Builders [MarketName] [MarketName] Target a wide range of long- long- tail terms Syndicate data with leading portals to dominate the page Below the Fold so your content is found everywhere Drive quality sponsored (pay per click) traffic BDX dominates the results! 3/13/2010 BDX Confidential 10
  • 11. BDX is in the #1 organic search result spot across major search engines more than any other company Buyers are more than 562% more likely to find Move New Homes or New Homesource in the #1 search result spot on major search engines. Source: Analysis of approximately 2,000 new home and new home builder related search terms across Google, Yahoo!, and Bing on 12/11/2009. 3/13/2010 BDX Confidential 11
  • 12. The result is more than twice the direct traffic than the next guy 3/13/2010 BDX Confidential 12
  • 13. Those You Reach Top 15 Home Listing Sites Through BDX Website Traffic Website Traffic Realtor.com 7,983 Realtor.com 7,983 Yahoo! Real Estate 6,664 Yahoo! Real Estate 6,664 AOL RE 4,246 AOL RE 4,246 Homes.com & ForRent 3,713 Homes.com & ForRent 3,713 MSN 3,401 MSN 3,401 Zillow 3,021 Zillow 3,021 Trulia 2,940 Trulia 2,940 NCI Interactive 1,663 NCI Interactive 1,663 Homegain 1,594 Homegain 1,594 Move.com 1,302 Move.com 1,302 RealEstate.com 1,022 RealEstate.com 1,022 Homefinder.com 765 Homefinder.com 765 ForSaleByOwner 576 ForSaleByOwner 576 Frontdoor.com 569 Frontdoor.com 569 Homes & Land 471 Homes & Land 471 3/13/2010 BDX Confidential 13
  • 14. Source: comScore (August 2009) Including Realtor.com, total reach is 35,632 3/13/2010 BDX Confidential 14

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