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From High Hopes to High Deficit and Back - EuroITV2009
 

From High Hopes to High Deficit and Back - EuroITV2009

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  • How many here have an HD-Ready TV?
  • In Europe, numbers not very clear, estimates around 20%
  • How many here actually watch HD-quality television?
  • Estimations in Europe that of the 20% that have an HDTV about 5 watch actual HD content. Who didn’t understand the question?
  • HDTV standardisation goes back a while, with research dating back to the sixties.
  • HDTV standardisation goes back a while: Sixties, research started in Japan, first standard HiVision in 1986, Nippon Hoso Kyoka. BUT all tv systems in the world need to be replaced
  • Europe in trouble, more competition from Japanese and US consumer electronics, VCR effect wearing off. Become aware of HDTV which could be lifeline the industry need. Europe opposes Japanese standard and starts several R&D projects.
  • While the European plan certainly was ambitious , several crucial errors were made in the development of the standard. No coherence in policy. HDTV came to stand for high deficit television
  • US starts HDTV standardisation programs, issueing funding for the best standard, several proposals come in and are eventually combined, choosing a standard that was compatible with NTSC and completely digital in the early nineties. Major firms abandoned the analogue standard and switched to the digital development of the HD standards. With the cooperation of international standardisation bodies the current HDTV standards were described in 2001
  • Current standards, won’t spend too much time on them. Not easy to understand for an uninformed consumer.
  • 21:9 as new standard for movie viewing?
  • 3DTV
  • Super Hi Vision, Ultra HD
  • Sms foto
  • Need everyone on board or the boat sinks
  • apple
  • Super Hi Vision, Ultra HD
  • Super Hi Vision, Ultra HD
  • Super Hi Vision, Ultra HD
  • Super Hi Vision, Ultra HD

From High Hopes to High Deficit and Back - EuroITV2009 From High Hopes to High Deficit and Back - EuroITV2009 Presentation Transcript