Comm Network10 16 09v2

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Companion Power Point presentation from Communications Network 2009 conference in New York City, "Using Traditional Media in Non Traditional Ways."

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Comm Network10 16 09v2

  1. 1. Partnering for better health
  2. 2. Who we are
  3. 3. Healthy Together: Creating Community with New Americans
  4. 4. Growing Up Healthy: Kids and Communities
  5. 5. Our objectives <ul><li>Increase awareness and understanding of social determinants of health </li></ul><ul><li>Create learning opportunities </li></ul><ul><li>Reframe the health story </li></ul><ul><li>Be a catalyst for change </li></ul>
  6. 8. Critical Links: Community Health Workers
  7. 9. Community Health Workers
  8. 10. Critical Links: Community Health Workers
  9. 11. Critical Links: Community Health Workers
  10. 12. Shared Values: Health and Community
  11. 13. Full series
  12. 14. Results <ul><li>>6,000 DVDs distributed </li></ul><ul><li>Aired >70 times on tpt ’s Minnesota Channel </li></ul><ul><li>Clips on website, video vault and YouTube </li></ul><ul><li>Facilitated screenings </li></ul><ul><li>Internal uptake at Blue Cross </li></ul><ul><li>Policy change </li></ul>
  13. 15. Evaluation <ul><li>Output is not the same as impact </li></ul>
  14. 16. Tangible benefits <ul><li>Counts </li></ul><ul><li>Creation of original content </li></ul><ul><li>Face-to-face contacts made </li></ul><ul><li>Expanded grantee capacity to promote their work </li></ul>
  15. 17. Intangible benefits <ul><li>Increased awareness/interest </li></ul><ul><li>Engaged people </li></ul><ul><li>Increased discussions </li></ul><ul><li>Increased will for change </li></ul><ul><li>Increased action </li></ul><ul><li>Community building </li></ul>
  16. 18. Resources <ul><li>Our websites </li></ul><ul><ul><li>bcbsmnfoundation.org </li></ul></ul><ul><ul><li>mprnewsq.org </li></ul></ul><ul><ul><li>nwaf.org </li></ul></ul><ul><ul><li>tpt.org </li></ul></ul>
  17. 19. Resources <ul><li>Other websites </li></ul><ul><ul><li>activevoice.net </li></ul></ul><ul><ul><li>comnetwork.org </li></ul></ul><ul><ul><li>grantcraft.org </li></ul></ul><ul><ul><li>thefledglingfund.org </li></ul></ul><ul><ul><li>unnaturalcauses.org </li></ul></ul>
  18. 20. Discussion
  19. 21. 10 tips for . . . <ul><li>Have a plan </li></ul><ul><li>Know who you’re trying to reach and why </li></ul><ul><li>Make it a part of the bigger plan </li></ul><ul><li>Know what you want your audience to do </li></ul><ul><li>Clearly define roles/expectations at the outset </li></ul>
  20. 22. 10 tips for . . . <ul><li>Make sure your messaging addresses the 5 W’s </li></ul><ul><li>Create messaging to ensure shelf life </li></ul><ul><li>Another tip </li></ul><ul><li>Another tip </li></ul><ul><li>Another tip </li></ul>

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