Optimizing Your Site for Mobile Search

Mobile Camp Montreal
Optimizing for Mobile Search

Mobile SEO
CT Moore
Strategist / Acct. Mngr. with @NVI
Mobile Biped @GypsyBandito
Android User
Search Marketer Since 2005

Mobile Search Trends
Increased 500% from 2008-2010
Grew 50% in the first half of 2010
From Q4 2009 to Q4 2010:
Android searches grew 10-fold
Worldwide searches grew 230%
10-15% of al search traffic is mobile
Source: Google

Source: Performics, 2011

32% Search More by Phone than by Computer Source: Performics, 2011

Nearly Half of Mobile Users Search 20+ Times/Month Source: Performics, 2011

Smartphone Search Trends
Source: Performics, 2011

Smartphone Search Trends
77% of users visit search engines the most
74% made a purchase based on smartphone search
76% in store
59% from PCs
35% from phone
95% looked for local info and 88% took action w/in a day
9/10 searches result in an action
24% of users recommend brand/product
77% have contacted a business (61% call, 59% visit)
79% of top advertisers don ’ t have mobile optimized website
Source: Google, 2011

Mobile SEO
Agenda
SEO Basics
Onsite vs Offsite
Local SEO
Geo-Targeting Users
Mobile SEO
Optimizing for Devices

SEO “101”
Removing any hurdle to the crawlers is key for a perfect indexation
Map your site architecture in accordance with semantic verticals to reach ideal relevancy
Balance the q uantity, quality, aging & regularity of your linkgraph to maximize popularity
INDEXATION + RELEVANCY + POPULARITY

keyword research
A relevant selection of the best combinations of keywords for your site and industry
With search volume data provided by Google Keyword tool and other tools
List of best keywords associated with themes and sections/sub-sections/pages of your pages
Full list of keywords with search volume data, separated by themes
A suggested sitemap with URLs, meta descriptions, page titles & targeted keywords to optimize to all associated pages
What Why
To understand where your site traffic to your web site
To understand which keywords have best search volume & conversion potential
How Deliverables

keyword research
Google Adwords Keyword Tool
Competition
Global Search Volume
Local Search Volume
Average CPC

OnSITE SEO
The 3 Basics
Page Titles
Meta Descriptions
Copy & Content

OnSITE SEO
Page Titles – 65 Characters

OnSITE SEO
Meta Descriptions – 150 Characters

OnSITE SEO
Page Copy / Content
Unique Content
250 words min (suggested)
Headers (H1, H2, H3 tags)
Bullet Lists
2-5% Keyword Density

OFFSITE SEO
On an ongoing basis, building authority and popularity to the site
Leveling powerful links of major competitors
Bartering with well ranked industry niche sites
Links from existing partners
Compensation-driven links from blogs & niche websites
Free / Paid useful Directories & Forums links
Links from the NVI network of corporate & blog sites
Widget deployment
Social News Optimization of content
Link acquisition report
Rankings report
Traffic report
What Why
to increase keyword ranking results
How Deliverables

OFFSITE SEO
SEO Off-site represents 66% of the Search Ranking Factors
Source : SEOmoz Search Ranking Factors 2009

LOCAL SEO
Reminder …
95% looked for local info
88% took action w/in a day
Source: Google, 2011

LOCAL SEO
Overview
The 7-Pack
Onsite Optimization
Local Listings
Reviews

LOCAL SEO
The 7-Pack

LOCAL SEO
Onsite Optimization
Page Titles
Meta Descriptions
Content / Copy
Contact Info
Micro Formats

LOCAL SEO – MICRO FORMATS

LOCAL SEO
Local Listings
Google Business Listings
YellowPages.ca
Yelp
Contact Consistency
Reviews
User Names
IP Addresses

MOBILE SEO

MOBILE SEO
Overview
Basics of Mobile Optimization
Transcoding & Conversions
Mobile Checklist
Free Tools

MOBILE SEO

MOBILE SEO
Transcoding for Mobile
When there is no mobile version …
Depends on Device
Normal Search Result
Scraped Version of Page
Temporary URL
on Subdomain of Search Engine
http://www.google.com/gwt/n

MOBILE SEO

MOBILE SEO
Avoiding Transcoding
Prepare Mobile Version
XHTML Basic
XHTML Mobile
Mobile CSS
Detect User Agent

MOBILE SEO
Why Avoid Transcoding
Mobile SERP Icon
More Visits / Higher CTR
User Experience
Conversions
Tracking / Analytics

MOBILE SEO
Checklist
SEO Basics ( Conventional & Local )
Create Mobile CSS ( handheld.css )
Plan for the iPhone ( iphone.css )
Mobile Sitemap ( Google Webmaster Tools )
Clean Code ( JavaScript, images, etc … )

MOBILE SEO
Free Tools
Google Adwords Tool
Web Design Tools
Web Developer Extension for Firefox
iPhoney
Opera Mini Simulator
Wordpress
WPtouch
Onswipe

CONTACT COORDINATES
OUTRO
Questions? Drop Me a Line...
Email:
[email_address]
[email_address]
Site: NVIsolutions.com
Blog (EN): NVIsolutions.com/BLOG
Blog (FR): Go-Referencement.org
Twitter: @nvi – @gypsybandito

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Optimizing Your Site for Mobile Search

by NVI on Jul 18, 2011

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