Market Your Listings

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This presentation was given at NVAR's Herndon Center on Friday, October 2, 2009 for the Realtor® Stimulus Series: "Market Your Listings for FREE!"

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Market Your Listings

  1. 1. MARKET YOUR LISTINGS ON A ZERO DOLLAR BUDGET REALTOR® STIMULUS SERIES Presenters: Kate Casey Valencia Lawrence Natalie McArtor Frank LLosa
  2. 2. Postlets <ul><li>A dedicated , search optimized landing page with a unique URL </li></ul><ul><li>Automatic syndication to search engines </li></ul><ul><li>HTML code and widgets for more exposure </li></ul><ul><li>Easy to use </li></ul><ul><li>FREE! </li></ul>
  3. 3. Where does it post? <ul><li>Craigslist Twitter </li></ul><ul><li>Facebook Vast </li></ul><ul><li>FrontDoor Zillow </li></ul><ul><li>Google Base and more… </li></ul><ul><li>Hot Pads </li></ul><ul><li>My Space </li></ul><ul><li>Oodle </li></ul><ul><li>Trulia </li></ul>
  4. 5. Code for CraigsList
  5. 9. Craigslist <ul><li>http://washingtondc.craigslist.org/ </li></ul><ul><li>Local classified forum to sell pretty much anything </li></ul><ul><li>Post your listings every 7 days for FREE! </li></ul><ul><li>Easy to use! </li></ul><ul><li>20 billion page views per month </li></ul>
  6. 12. Twitdocs <ul><li>Easy way to share your flyers, brochures, etc. on Twitter </li></ul><ul><li>Enables you to upload your file, shorten the URL and post a tweet all at one time </li></ul><ul><li>FREE! </li></ul>
  7. 13. Twitter account information
  8. 14. Click on link.
  9. 16. Listingbook <ul><li>A service provided by and connected to MRIS </li></ul><ul><li>Over 32,000 Listingbook Accounts </li></ul><ul><li>Automates, tracks, and analyzes listing interest </li></ul><ul><li>Virtual Assistant for Sellers </li></ul><ul><li>Automatically receives listings from MRIS </li></ul><ul><li>Receives updates from MRIS every 30 minutes </li></ul><ul><li>FREE! </li></ul><ul><li>Additional options for a fee </li></ul>
  10. 17. Activate Listingbook Account http://www.listingbook.com/tf_mlslogin&mls=MVAMRIS
  11. 18. Front Page
  12. 19. Morning Report
  13. 20. Property Notes
  14. 21. Listingbook for Sellers
  15. 22. Add A Seller
  16. 23. Adding Client Folder
  17. 24. Adding Client Folder
  18. 25. Assiging Property to Seller
  19. 26. Define Competition
  20. 27. Creating Email Account
  21. 28. Creating Email Account
  22. 29. Optional Account Notes
  23. 30. Email Validation
  24. 31. Seller Client Email
  25. 32. Additional Seller Services
  26. 33. Listingbook – Client Manager
  27. 34. VAR Tools for Realtors
  28. 35. Client Direct eNewletter <ul><li>Personalize with: </li></ul><ul><li>Listings </li></ul><ul><li>Contact Information </li></ul><ul><li>Photo </li></ul><ul><li>Links </li></ul><ul><li>Articles </li></ul>www.varealtor.com Click on Tools for Realtor Click on Sign up for Client Direct
  29. 36. Equation for Success <ul><li>Regardless of your market there is one constant equation for success: </li></ul><ul><li>More Inquiries = More Showings = More Offers </li></ul>
  30. 37. Voice Pad <ul><li>http://www.voicepad.com </li></ul><ul><li>FREE! </li></ul><ul><li>Enhance inquiry rates </li></ul><ul><li>Audio extension of your website, describes your inventory (multiple languages available) </li></ul><ul><li>Good for properties for sale or rent </li></ul><ul><li>Most successful buyer inquiries still arrive by phone </li></ul><ul><li>Program support available </li></ul>
  31. 38. Voice Pad <ul><li>Sample Rider: </li></ul>
  32. 39. Build A Tour <ul><li>http://www.buildatour.com </li></ul><ul><li>Low cost option </li></ul><ul><li>Produce a full scale internet commercial </li></ul><ul><li>Personalize it with your information </li></ul>
  33. 40. CPG Tours <ul><li>www.cpgtours.com </li></ul><ul><ul><li>No setup fee </li></ul></ul><ul><ul><li>No annual contracts </li></ul></ul><ul><ul><li>Pricing as low as $7.50 </li></ul></ul><ul><li>Sample Tour </li></ul><ul><ul><li>www.cpgtours.com/240 </li></ul></ul>
  34. 41. You Tube <ul><li>www.youtube.com </li></ul><ul><li>Use any digital camera </li></ul><ul><li>Post your own virtual tour </li></ul><ul><li>Can customize tour with your information </li></ul>
  35. 42. MRIS <ul><li>Post video for FREE! </li></ul><ul><li>Use any digital camera </li></ul><ul><li>www.VideoByAddress.com is currently the only approved provider for MRIS </li></ul>
  36. 43. MRIS <ul><li>You can now post up to 30 photos in the MLS for FREE! </li></ul><ul><li>Take many photos of your listings no matter the size of the property </li></ul><ul><ul><li>Outside </li></ul></ul><ul><ul><li>Inside </li></ul></ul><ul><ul><li>Neighborhood </li></ul></ul><ul><ul><li>Amenities </li></ul></ul>
  37. 44. Message Boards <ul><li>Start a free unofficial message board </li></ul><ul><li>Yahoo Groups </li></ul><ul><ul><li>www.groups.yahoo.com </li></ul></ul><ul><ul><li>Condo buildings or communities </li></ul></ul><ul><ul><li>Closed to residents </li></ul></ul>
  38. 46. Domain Names <ul><li>Buy a domain name for your listing </li></ul><ul><ul><li>Example: www.555oak.com </li></ul></ul><ul><ul><li>Forward the domain to www.homesdatabase.com </li></ul></ul><ul><ul><li>You can post a rider on the yard sign directing people to the domain for more information </li></ul></ul>
  39. 48. Additional Resources <ul><li>National Association of Realtors® “Right Tools Right Now” Program </li></ul><ul><ul><li>www.realtor.org/righttools </li></ul></ul>

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