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Mz mps-120704-published
Mz mps-120704-published
Mz mps-120704-published
Mz mps-120704-published
Mz mps-120704-published
Mz mps-120704-published
Mz mps-120704-published
Mz mps-120704-published
Mz mps-120704-published
Mz mps-120704-published
Mz mps-120704-published
Mz mps-120704-published
Mz mps-120704-published
Mz mps-120704-published
Mz mps-120704-published
Mz mps-120704-published
Mz mps-120704-published
Mz mps-120704-published
Mz mps-120704-published
Mz mps-120704-published
Mz mps-120704-published
Mz mps-120704-published
Mz mps-120704-published
Mz mps-120704-published
Mz mps-120704-published
Mz mps-120704-published
Mz mps-120704-published
Mz mps-120704-published
Mz mps-120704-published
Mz mps-120704-published
Mz mps-120704-published
Mz mps-120704-published
Mz mps-120704-published
Mz mps-120704-published
Mz mps-120704-published
Mz mps-120704-published
Mz mps-120704-published
Mz mps-120704-published
Mz mps-120704-published
Mz mps-120704-published
Mz mps-120704-published
Mz mps-120704-published
Mz mps-120704-published
Mz mps-120704-published
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Mz mps-120704-published

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This presentation was given at the Metropolitan Police Technology in Front Line policing event on 03 June 2012. …

This presentation was given at the Metropolitan Police Technology in Front Line policing event on 03 June 2012.

Our mobile apps provide public insight, amplify front line police activity, engage communities and help fight crime safely

Proven in use by over 500 officers and tens of thousands of members of the public in the UK.

Published in: Technology, Business
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  • 1. Metropolitan Police Technology Fair “Innovation for Front Line Policing”Improved service delivery with mobile apps for the police and public Angus Fox Director www.multizone.co.uk policing@multizone.co.ukJune 2012 ©2012 Multizone Limited 1
  • 2. About Us• Independent UK based company• Expertise in mobile software application development and social network technologies• Expertise in policing at all levels from officer to police authority• Focus for last three years on the adoption of social media apps in the blue light services• Our apps are proven in police deployments and a home office trailblazer project• Winner, Business of the year, 2012, Leatherhead and District Business AwardsJune 2012 ©2012 Multizone Limited 2
  • 3. Mobile Phone ownership – UK AdultsJune 2012 ©2012 Multizone Limited 3
  • 4. Why would the police care about mobile apps for social engagement?• London has an audience of 4 million smartphones• Apps tend to be for the interested who are potential advocates• Could you keep their interest?• What if you want to tell them something?• What do you want them to do in a crisis or when someone goes missing?• If you tell them they will tell their friends, giving access to a massive network of peopleJune 2012 ©2012 Multizone Limited 4
  • 5. You can’t build advocates during a crisis, it requires genuine engagementJune 2012 ©2012 Multizone Limited 5
  • 6. Mobile apps for the police and public are effective in many areasJune 2012 ©2012 Multizone Limited 6
  • 7. People expect to be able to use mobile phones and social apps to engage with the police, but it is a challenge to the cultureJune 2012 ©2012 Multizone Limited 7
  • 8. Case Study – Surrey Police• Less than 10 – average number of attendees at a borough policing meeting• 100,000 – one borough population• 550 – borough twitter followers• Over 10,000 – iPhone downloads, available on Android now tooJune 2012 ©2012 Multizone Limited 8
  • 9. Success Stories• Provides value for money using mobile• phones for engagement• Over 500 front line officers & staff of all ranks use our apps to give quick timely updates, to tens of thousands of people without wasting time• Increases confidence in policing and amplification of policing activityJune 2012 ©2012 Multizone Limited 9
  • 10. The slides that follow are screenshots of the Live DemonstrationJune 2012 ©2012 Multizone Limited 10
  • 11. There are two mobile phone apps – one for the Police and a free to download App for the public The Police App sends updates The Public App provides local police newsJune 2012 ©2012 Multizone Limited 11
  • 12. Police AppJune 2012 ©2012 Multizone Limited 12
  • 13. Choose from familiar categoriesJune 2012 ©2012 Multizone Limited 13
  • 14. Tap to select an updateJune 2012 ©2012 Multizone Limited 14
  • 15. Tap ‘Send Update’June 2012 ©2012 Multizone Limited 15
  • 16. That’s itJune 2012 ©2012 Multizone Limited 16
  • 17. Free app for the publicJune 2012 ©2012 Multizone Limited 17
  • 18. Branded for the forceJune 2012 ©2012 Multizone Limited 18
  • 19. Open Data for Crimes, Team, Engagement methodsJune 2012 ©2012 Multizone Limited 19
  • 20. What’s happening, right nowJune 2012 ©2012 Multizone Limited 20
  • 21. Police activity on the local mapJune 2012 ©2012 Multizone Limited 21
  • 22. Crimes at force, borough, ward levelsJune 2012 ©2012 Multizone Limited 22
  • 23. Local level engagementJune 2012 ©2012 Multizone Limited 23
  • 24. Connect to the appropriate resourceJune 2012 ©2012 Multizone Limited 24
  • 25. Whole force, and local focusJune 2012 ©2012 Multizone Limited 25
  • 26. Local news and informationJune 2012 ©2012 Multizone Limited 26
  • 27. Local officer information from public open dataJune 2012 ©2012 Multizone Limited 27
  • 28. Local crime information from open public dataJune 2012 ©2012 Multizone Limited 28
  • 29. Local police station directionsJune 2012 ©2012 Multizone Limited 29
  • 30. Local activities on the mapJune 2012 ©2012 Multizone Limited 30
  • 31. Police NewsJune 2012 ©2012 Multizone Limited 31
  • 32. Police FacebookJune 2012 ©2012 Multizone Limited 32
  • 33. Police FacebookJune 2012 ©2012 Multizone Limited 33
  • 34. Police VideosJune 2012 ©2012 Multizone Limited 34
  • 35. Police PhotosJune 2012 ©2012 Multizone Limited 35
  • 36. BenefitsJune 2012 ©2012 Multizone Limited 36
  • 37. Benefits for police officers• The public like engaging with local uniformed officers• Increases visibility & public confidence• Tap Tap Tap and that’s it – At officer discretion informs about police activity• Responses go to tasking avoiding leading to quicker resolution• Works on inexpensive smartphones• Built in governance – no way to make an inappropriate update• Overcomes inhibition to the adoption of raw social tools in policing workforce• Evidence of local engagement for performance reviewsJune 2012 ©2012 Multizone Limited 37
  • 38. Benefits for the public• The public like using apps to find out • Place a local rate or emergency information about the local police phone call or text message• See whats happening right now right • A way for commuters to find out down to the map of the local area about policing where they work• Find who the local team are, get • Enables local communities, policing directions to the local police station partner stakeholders and public• A way for people too busy to attend representatives to hold their local meetings to tell the police their views policing teams to account by sharing about policing where they live the crime figures and other app• Contact the police directly using information online Facebook, Twitter, email, or by • Engages the public to tackle anti- reporting a crime online via the app social behaviour, solve crimes and build local confidenceJune 2012 ©2012 Multizone Limited 38
  • 39. Benefits to the Police• Expectation these days that social • Costs much less than traditional engagement online, in real time is a communications fundamental part of the way local • Directs people quickly to existing officers and staff must communicate content on websites avoiding• Inexpensive direct communication duplication of the answers, and with the with a wider community avoiding many people asking the demographic than previously same questions again and again• Addresses criticism and influences • Senior officers or staff can define the people’s perceptions quickly allowable updates and the workflow• Diverts access to appropriate services among the organisation in order to• Ten times the return on investment maintains professionalism, tone of over raw social media alone voice, and provide governance • Builds an engaged audience before a• Proven genuine adoption with repeat crisis use not just one time ‘likes and follows’ • Open Data, opt-in app - No data protection or security issuesJune 2012 ©2012 Multizone Limited 39
  • 40. REAL World ExamplesJune 2012 ©2012 Multizone Limited 40
  • 41. Local PCSO EngagementPCSO sent a tweet using our app toquickly update the publicA member of the public responds withinterestThe tasking person and the inspectorrespond in real-timeAnyone using our apps can see theactivity on the map and in the newsfeedAnyone using Twitter can see theinformation too – for example anyonesearching for ‘Virginia Water’June 2012 ©2012 Multizone Limited 41
  • 42. A picture paints a thousand words • This single update fulfils all the elements of neighbourhood policing – Access – engaging communities directly – Influence – Community priority/signal issues – Intervention – asks who can help? – Answers – Is it resolved? Have we told them?June 2012 ©2012 Multizone Limited 42
  • 43. Reaction is swift in Mole Valley • The online record of the intervention and public awareness and discussion of the outcome remains discoverable long after the paint has dried • People searching online can see that the police are active and interested in signal crimeJune 2012 ©2012 Multizone Limited 43
  • 44. © 2009, 2010, 2011, 2012 Multizone LimitedTHIS DOCUMENT IS INTENDED FOR USE AS REFERENCE ONLY BY PARTICIPANTS IN THE MEETING INWHICH IT WAS USED. IT MAY CONTAIN CONFIDENTIAL AND/OR PRIVILEGED INFORMATION. YOU SHOULDNOT COPY THE DOCUMENT, USE IT FOR ANY OTHER PURPOSE OR DISCLOSE ITS EXISTENCE,AUTHORSHIP OR CONTENTS TO ANYONE.THE INFORMATION CONTAINED IN THIS DOCUMENT REPRESENTS THE CURRENT VIEW OF MULTIZONELIMITED ON THE ISSUES DISCUSSED AS OF THE DATE OF PUBLICATION. BECAUSE MULTIZONE MUSTRESPOND TO CHANGING MARKET CONDITIONS, IT SHOULD NOT BE INTERPRETED TO BE A COMMITMENTON THE PART OF MULTIZONE LIMITED, AND MULTIZONE LIMITED CANNOT GUARANTEE THE ACCURACY OFANY INFORMATION PRESENTED AFTER THE DATE OF PUBLICATION.THIS DOCUMENT IS FOR INFORMATIONAL PURPOSES ONLY. MULTIZONE LIMITED MAKES NO WARRANTIES,EXPRESS OR IMPLIED, IN THIS DOCUMENT.COMPLYING WITH ALL APPLICABLE COPYRIGHT LAWS IS THE RESPONSIBILITY OF THE USER. WITHOUTLIMITING THE RIGHTS UNDER COPYRIGHT, NO PART OF THIS DOCUMENT MAY BE REPRODUCED, STOREDIN OR INTRODUCED INTO A RETRIEVAL SYSTEM, OR TRANSMITTED IN ANY FORM OR BY ANY MEANS(ELECTRONIC, MECHANICAL, PHOTOCOPYING, RECORDING OR OTHERWISE), OR FOR ANY PURPOSE,WITHOUT THE EXPRESS WRITTEN PERMISSION OF MULTIZONE LIMITEDMULTIZONE LIMITED MAY HAVE PATENTS, PATENT APPLICATIONS, TRADEMARKS, COPYRIGHTS OR OTHERINTELLECTUAL PROPERTY RIGHTS COVERING SUBJECT MATTER IN THIS DOCUMENT. EXCEPT ASEXPRESSLY PROVIDED IN ANY WRITTEN LICENSE AGREEMENT FROM MULTIZONE LIMITED, THEFURNISHING OF THIS DOCUMENT DOES NOT GIVE YOU ANY LICENSE TO THESE PATENTS, TRADEMARKS,COPYRIGHTS OR OTHER INTELLECTUAL PROPERTY.THE NAMES OF ACTUAL COMPANIES AND PRODUCTS MENTIONED HEREIN MAYBE THE TRADEMARKS OF THEIR RESPECTIVE OWNERS AND ARE USED FOR REFERENCE ONLY.June 2012 ©2012 Multizone Limited 44

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