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Mz bcl9-20111029-published

Mz bcl9-20111029-published



Policing in your pocket - Surrey Police social media mobile app

Policing in your pocket - Surrey Police social media mobile app



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  • Gavin to speak to this
  • Gavin to speak to this
  • Surrey Police – Runnymede Edition1 – PoliceDirections to nearest Police Station Contact usWeb, Email, SocialPhoneLocalCrimeStoppers999Force-wide Micro Blog Updates Photos & Videos2 – Latest NewsLive neighbourhood Intervention activityNeighbourhood EventsBorough/District Blog/Web FeedForce Wide Blog/Web Feed3 – Real-time MapLive neighbourhood intervention activityCompare activity over different timescales with latest crime figures for the neighbourhood4 – Your neighbourhoodFind out about your local team off officersSee policing eventsSee neighbourhood prioritiesRate priorities openly or suggest new onesFind out how to engage with local officersBlogs, Micro BlogsPhotosVideos
  • Social media ‘amplification’ means many people see interventions now and in later searches
  • Social media ‘amplification’ means many people see interventions now and in later searches

Mz bcl9-20111029-published Mz bcl9-20111029-published Presentation Transcript

  • Policing in your pocket – SurreyPolice Social Media Mobile App @nuxnix on twitter Angus Fox, Director, Multizone
  • Our capabilitiesApplications Strategy• Mobile – Governance, Taxonomy, Tags, • Strategic Review Phrases • Action Plan• Analytics – Demographics • Support Services• Adapters – to websites, Calendar • Quick time to value projects / pilots Events, Dispatch, Communications• Engagement & Monitoring• Local, Events, EmergencyOrganisational readiness Support and Delivery• Culture Shift • Applications• Maturity Assessment • Events• Level Setting • Training• Meetings / Seminars • Integrations29/10/2011
  • Applications, strategy,readiness, support and delivery Surrey Police Bath Council Street-level crime and local policing Social Engagement Home Office Strategy Consulting trailblazer mobile phone application Microsoft Twitter Devnest Daily community Sponsored by Amazon insight published on and The Guardian, Microsoft partner site supported by Twitter for 600,000 partners
  • Social is mobile! Social media is massive. In January 2011 it accounted for 12.4% of UK Internet site visits.‛ For the first time ever, in January 2011 the use of social media became the single biggest activity online in the UK, overtaking all other categories including ‘Entertainment’ - Experian Communities are increasingly online and placed geographically – this is becoming how you access residents, businesses, and organisations. Police officers all over the UK are starting to use Twitter, Facebook, YouTube, Linked-In and other open real time social information networks as bottom up initiatives without adequate governance or strategic leadership© 2011 Multizone Limited.All rights reserved.
  • Mobile apps are the Internet
  • Policing & Social Media Community Communication Engagement Internal Collaboration Operational Intelligence & Policing Investigation29/10/2011
  • Step 1 – The Surrey Engagement AppFree public download iPhone/Android (60% market)• Improves policing transparency• Contact information about local officers• Sets crime in context with interventions and outcomes• A way for the busy public to tell police their views & rate priorities• Reassurance for people behind the net curtains who want to• Diverts people to local, non emergency contact and online engagement points
  • Diversion to self service© 2011 Multizone Limited. 4 July 2011All rights reserved.
  • Public replies to neighbourhood activity encouraged
  • Photos and Videos• Tap to see Photos or Videos• Direction to existing content• No need to learn Flickr or YouTube
  • Rating and voting on priorities
  • Astonishing level of coverage
  • Runnymede app metrics• Average attendance to a local police meeting in Runnymede = 10 people• After using twitter for six months Runnymede Police ‘followers‛ = 350• After only one month Runnymede Police had 3000 iPhone app downloads• Each message sent by Runnymede Police reaches over 3400 local people.• The downloads increase each day.• Analytics show that people come back to the app to see what is happening• Recognised for government apps design and development at ‘Codestrong’ in September 2011 along with the New York State Senate and US Government Travel Alert apps
  • Surrey PoliceRunnymede Beat 4000Downloads are around 10xtwitter followers 3500(Currently iPhone only, 3000circa 25% of addressablemarket) 2500Our app is now thebiggest user of the Police 2000API 1.0 from UK Number 3406Crimemapper 1500Exceeded all expectationsand now being rolled out 1000across whole of Surreyneighbourhoods (1m 500population, up to 600 364 0officers) Twitter Downloads Number 364 3406
  • Why was our app for Surrey Police successful? Technology Location Social Mobile Based Open Data Sharing Services World class First time Multimedia Analytics tools and app store best practise approval29/10/2011
  • Surrey Police Public AppDirections to nearest Your Neighbourhood Surrey News Police Station Live Runnymede Contact us Priorities Photos & Videos Beat Web Events Officers Surrey Feed email Team Helicopters Runnymede Feed Social Ratings Police Authority Live Map Phone Suggestions Surrey Police Crime Chart29/10/2011
  • "There has been a lot of bad publicity recently about Twitter and policing and today we can turn all that on its head. What we are trying to do with Surrey Police Beat is to make visible what their local officers are doing for them on a day to day basis. It also allows the public to comment, so it is atwo-way flow and it is more dynamic that anything we have had before.‛ – Mark Rowley, CC Surrey IMPROVING ON THE SURREY EXPERIENCE
  • Step 2 – Police App BlackBerry App forWeb Apps for Tasking Officers• Police interventions show up ‘nearby’ amplifying presence in the community• Saves officer time – just Tap, Tap and forget, built in governance, traceability• Reuse and share frequently needed content / best practises• Divert people away from counters and phone calls to self service• Increase access to the traditional web site• Makes the best use of existing resources• Addresses comments and criticism very quickly generating positive experience• Nipping things in the bud costs less• Positive comments about responsiveness are themselves amplified online
  • Step 3 – Extend social apps to other areas of operational policing• Community Engagement – Two way open engagement sharing important messages with the public – Public engagement with the Police Civil emergency World• Communications – Inter agency and public elected representatives • Flooding • Terrorism engagement with the Police • Disaster • Swine Flu – Monitoring or Surveys • Olympics – Local Trending topics – Promotional announcements, Activities – Regulatory, overshight, accountability• Operational Policing Local Medical Sport – Planned and unplanned Events, – Local Alerts • Foot & Mouth • Wimbledon – Preventative campaigns, • E-Coli • The Derby – Emergencies, Football, Protests • Football Matches – Proactive policy reinforcement – Situational awareness for command and control• Intelligence and investigations – Social Graph / People Identified risks Cultural – Activity monitoring • Elections, Royalty • Surrey Show – Picture collection • G20 • Tea in the Park • Occupy tent protests
  • Wimbledon 2011 Multizone have been tweeting event info as a demonstrationReach – 11900 impressions (Just for the Last 50 tweets)© 2011 Multizone Limited.All rights reserved. Outward Communications – Planned Event 4 July 2011
  • Step 4 – intelligence and investigationMention Map Twitter Stream Graph Shows the relationships Shows the words being tweeted about between people on social a person, tag or phrase over networks time, indicating the best time to© 2011 Multizone Limited. engage about that topic 4 July 2011All rights reserved.
  • Thick lines indicate strength of connection between people on social networks
  • Situational awareness for Command and control Real Time searches often containlocation, camera, and other metadata (information inside the picture, or in the tweet)Twitter pictures about ‚demo2010‛ displayed in real time, as they were being posted from peoples smartphones nearby
  • © 2011 Multizone Limited. 4 July 2011All rights reserved.