Mz app launch-23_8_v2

Welcome to the launch ofSurrey Police BeatChief Constable Mark Rowley
23 August 2011

Agenda
An introduction
Gavin Stephens, Chief Superintendent
The benefits for neighbourhood policing
Roger Nield, Runnymede Inspector
Key capabilities of the mobile app
Angus Fox, Director, Multizone Limited
Questions
Refreshments
Opportunity for interviews / patrol
23 August 2011

Policing & Social Media
23 August 2011

Putting policing in your pocket
Access
Influence
Interventions
Answers
23 August 2011

Inspector Roger Nield

Actually, there are two apps
Free download for the public
Customisable Police app
Customisable by force, district/borough
Informs community what we are doing
Geo coded updates are sent via Twitter
People can use the public app or search the Internet and social networks ‘nearby’ to find police activity
Engagement with the public in this way saves officer time
One or two taps to update
Reinforces presence in the community, since many people see what each officer is doing.
Built in accountability
App is specifically registered to each officer
Officers and staff identified by initials and ID
Built in Geocoding
Location is automatically added
Huawei IDEOS Android and Apple iOS based phones for Surrey Police
23 August 2011
Easy to use app for iPhone
Improves policing transparency
Information about local officers
Sets crime in context with interventions
A way for the busy public to tell police their views & rate priorities
Diverts to local, non emergency contact and online engagement points

Customisable Police app
Huawei IDEOS, Android phone
Ease of use for officers too!
Tap, tap and forget
Replies managed by tasking
Cannot inadvertently send inappropriate updates
Built in taxonomy from jargon to ‘Plain English’ information updates
Built-in governance
A normal part of work not an overhead
Culture shift in the team
A tool supporting objectives, not a novelty
Addresses comments and criticism very quickly generating positive experience
Nipping things in the bud costs less
Positive comments about responsiveness online
23 August 2011

Angus Fox, Multizone
Social, collaboration, mobile software creation, and product management

Why social and mobile now?
There has been a fundamental shift in how we communicate
For the first time ever, in January 2011, the use of social media became the single biggest activity online in the UK, overtaking all other categories including ‘Entertainment’ – Experian
The biggest applications by far in driving data usage on mobile phones in the UK are those using social media
Communities are increasingly online and placed geographically – this is becoming how you access residents, businesses, and organisations
“…just in the space of 12 months the way that people communicate with each other using social media has changed out of all proportion,” - Mary CurnockCook CEO, Ucas, 20 August 2011
23 August 2011

Mobile Phone Social Media Application challenges for UK Policing
Transformservice delivery within constrained budgets.
Challengethe Notion that the Police need Secure expensive devices for everyone
Use Real time social information networks to account for what officers are doing and engage with the public addressing criticism head-on and providing influence
Use only open data, store everything in the open on public networks
No data protection issues
No security issues

Free app download for the public
Easy to use app for iPhone
Improves policing transparency
Information about local officers
Sets crime in context with interventions
A way for the busy public to tell police their views & rate priorities
Diverts people to local, non emergency contact and online engagement points
23 August 2011

Surrey Police Beat
23 August 2011

Nearest Police Station
23 August 2011

Contact us
Subtle diversion towards self service
Local numbers usually included in phone plans

Public replies to neighbourhood activity encouraged

Rating and voting on priorities
23 August 2011

Photos and Videos
Tap to see Photos or Videos
Direction to existing content
No need to learn Flickr or YouTube

What does all this mean?
The explosion of mobile access to local information changes everything
Engagement provides Accessand opportunity to Influence
Answers provide value
Engagement saves officer time and reinforces presence
Answers are amplifiedinexpensively online in real-time
Governance is automatic, officers cannot send inappropriate updates
Gives local officers access to the same tools that the public already take for granted
App Development is only part of the picture for a successful live project
Force readinessworkshops, Level setting, culture shift
Police app, Public app feasibility and development process
Initial Runnymede rollout
Skills transfer
Willing and able audience
Culture shift
Best practices
All ranks and staff
23 August 2011

Questions
Next Steps:
Repeating Runnymede in other boroughs/districts
Augmenting the applications as part of that process
Publishing an Android edition of the public application
Strong dialogue with many major UK police forces and their stakeholder organisations about similar projects and expansion to BlackBerry smartphones

23 August 2011

Mz app launch-23_8_v2

by Angus Fox

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