Ticket<br />Success<br />Media<br />Your<br />Social<br />To<br />The implications of social media for public sector infor...
Win a Social  Media  <br />Adoption Advisory session<br />Worth over £500<br />Ticket<br />Success<br />Media<br />Your<br...
Audience, Fans and Follower Engagement
Community Mapping and Management
 Brand Reputation and Advocacy Management
 Viral and Word of Mouse Marketing
 Influencing the Influencers
 Product Promotion and Placement
 Monitoring Discourse and Sentiment
Social Media Adoption Appraisal Service
Social Media Marketing Strategy
Integrating Social Media into your Marketing Mix
Social Enterprise Strategy
Social Media Technology Advisory Services
Monitoring, Measuring and Analysis Services
Social Media Marketing Campaigns that Deliver
Outsourcing your  Social Media Operations</li></ul>Win a £500 Social Media Maturity advisory session using our powerful me...
Topics<br />An orientation to real time information networks and social media <br />Understanding how is social media curr...
An orientation to real time information networks and social media <br />What For? What Networks? To What End? What Tools?<...
Social Media Revolution<br />
What are they doing?<br />http://www.wordle.net/show/wrdl/3005755/Social_Network_Use<br />
When are they doing it?<br />Answer: Now!<br />“Not a social network, we are an Information Network”.  <br />Twitter<br />
Why is this important?<br />How else can you deliver service quality improvements with diminished budgets?  <br />
Why should the PUBLIC SECTOR care?<br />Because you are missing the conversation if you do not engage<br />
Engage with what and How?<br />What kinds of networks?<br />Blogs<br />Micro Blogs<br />Comments<br />Reviews<br />Sites<b...
Tracking - socialmention<br />Search Term<br />Likelihood of discussion<br />Repeatedly discussed<br />Results<br />Influe...
Hashtags (#)<br />Sources<br />
Listening - Workstreamer<br />Tone Cloud<br />
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110301 psi-ezone-social

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The implications of socual media for public sector information - a practical guide, presented at 'Managing Public Sector Information' Kable / The Guardian conference 1st March 2011

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  1. 1. Ticket<br />Success<br />Media<br />Your<br />Social<br />To<br />The implications of social media for public sector information - a practical guideAngus Fox, Multizone Limitedwww.multizone.co.uk<br />@multizone<br />Follow us on<br />
  2. 2. Win a Social Media <br />Adoption Advisory session<br />Worth over £500<br />Ticket<br />Success<br />Media<br />Your<br />Social<br />To<br />What we do<br />How we do it<br /><ul><li>Community Creation and Building
  3. 3. Audience, Fans and Follower Engagement
  4. 4. Community Mapping and Management
  5. 5. Brand Reputation and Advocacy Management
  6. 6. Viral and Word of Mouse Marketing
  7. 7. Influencing the Influencers
  8. 8. Product Promotion and Placement
  9. 9. Monitoring Discourse and Sentiment
  10. 10. Social Media Adoption Appraisal Service
  11. 11. Social Media Marketing Strategy
  12. 12. Integrating Social Media into your Marketing Mix
  13. 13. Social Enterprise Strategy
  14. 14. Social Media Technology Advisory Services
  15. 15. Monitoring, Measuring and Analysis Services
  16. 16. Social Media Marketing Campaigns that Deliver
  17. 17. Outsourcing your Social Media Operations</li></ul>Win a £500 Social Media Maturity advisory session using our powerful methodology <br />Enter by visiting www.ezone.co.ukand pressing the blue tweet button <br />Or by following @ez0ne on twitter<br />Tweet today and you could also win an iPod shuffle <br />(offer available until 30/6/2011)<br />
  18. 18. Topics<br />An orientation to real time information networks and social media <br />Understanding how is social media currently being used and how can it be applied in a public sector context<br />Integrating social media into your existing information strategy<br />
  19. 19. An orientation to real time information networks and social media <br />What For? What Networks? To What End? What Tools?<br />
  20. 20. Social Media Revolution<br />
  21. 21. What are they doing?<br />http://www.wordle.net/show/wrdl/3005755/Social_Network_Use<br />
  22. 22. When are they doing it?<br />Answer: Now!<br />“Not a social network, we are an Information Network”. <br />Twitter<br />
  23. 23. Why is this important?<br />How else can you deliver service quality improvements with diminished budgets? <br />
  24. 24. Why should the PUBLIC SECTOR care?<br />Because you are missing the conversation if you do not engage<br />
  25. 25. Engage with what and How?<br />What kinds of networks?<br />Blogs<br />Micro Blogs<br />Comments<br />Reviews<br />Sites<br />News<br />Audio<br />Video<br />Personal<br />Local<br />Company<br />Market Sector<br />Analysis<br />Using Tools to listen<br />RSS feed aggregators<br />Google Reader (Web)<br />NetNewsWire (Mac)<br />FeedDemon (Win)<br />Feed Aggregation Sites<br />Socialmention.com<br />Tweetgrid.com<br />Social Listening Platforms<br />Workstreamer.com (free)<br />
  26. 26. Tracking - socialmention<br />Search Term<br />Likelihood of discussion<br />Repeatedly discussed<br />Results<br />Influence<br />Keywords<br />
  27. 27. Hashtags (#)<br />Sources<br />
  28. 28. Listening - Workstreamer<br />Tone Cloud<br />
  29. 29. Listening - tweetgrid<br />http://www.tweetgrid.com/<br />
  30. 30. Visualisation FOR insight<br />Staying engaged, these are examples of the many free and paid for tools you can use for visualisation of information<br />
  31. 31. StreamGraph<br />After the session I ean a streamgraph for Croydon for an attendee. Look at the Twitter conversation the previous night! It was an opportunity to engage!<br />http://www.neoformix.com/Projects/TwitterStreamGraphs/view.php<br />
  32. 32. Become engagement Detectives<br />mentionmap<br />tweepskey<br />
  33. 33. Social influence<br />Klout<br />Peerindex<br />http://klout.com<br />http://www.peerindex.net<br />
  34. 34. Waves or echoes <br />http://moritz.stefaner.eu/projects/revisit/#/%22first%20great%20western%22/FGW/200/false<br />
  35. 35. Engagement Timeline<br />TwitterStreamGraphs<br />Real uses for these things<br />Deciding when to engage with a post, comment or tweet<br />Understanding the terms and tags that get attention<br />Working out who is relevant and what their connection is<br />Experiment and be brave, this is all new, social gurus don’t know the answers<br />Set your calendar to tweet things in the right place at the right time with www.twical.net<br />
  36. 36. www.twiCal.net<br />Need a reminder to Tweet?<br />A simple open source driven calendar to twitter web service<br />Allows you to upload, add, mute, delete, edit and tweet your personal calendar events.<br />A project set by Multizone for the WarbleCamp Developer camp, and of real value to event data tweeters <br />Actively used, free service<br />Seeking more users<br />Automatic Calendar Tweets<br />
  37. 37. Integrating social media into your existing INFORMATION strategy<br />Community Engagement<br />
  38. 38. <ul><li> Opinion Leaders
  39. 39. eInfluencers
  40. 40. Market Mavens
  41. 41. Community Evangelists</li></ul>Characteristics<br /><ul><li> Naturally nominated
  42. 42. Frequency of posts
  43. 43. Value of posts
  44. 44. Authenticity/reliability of posts/trust
  45. 45. Responsiveness </li></ul>Behaviours & preferences are now ‘self reported’<br />The New Influencers 20% of user communities<br />
  46. 46. Governance and Culture<br />
  47. 47. Surrey Police<br />A demonstrator for live deployment in Surrey<br />All open public networks<br />New analytics<br />Mobile Phone social engagement app for the public<br />Mobile Phone social app for SNT members<br />Built in taxonomy from jargon to social terms<br />Built in governance<br />Automatic Twitter Updates<br />Live end March 2011<br />
  48. 48. Phenomenal Interest<br />Screenshot © 2011 Multizone Limited. All rights reserved.<br />
  49. 49. Social Media Transparency<br />Trust / Brand<br />Authenticity<br />Sense of purpose<br />= People are the brand<br />= Sincere, real<br />= Intention + Interest<br />“If people are the brand, and their sincerity and sense of purpose is the key to social engagement success, then a long and uncomfortable look at the capabilities of people in the organisation will illuminate whether it can succeed exploiting the potential of engagement for growth” – Angus Fox<br />
  50. 50. © 2011 eZone, Multizone LimitedAll rights reserved<br />THIS DOCUMENT IS INTENDED FOR USE AS REFERENCE ONLY BY PARTICIPANTS IN THE MEETING IN WHICH IT WAS USED.<br />THE INFORMATION CONTAINED IN THIS DOCUMENT REPRESENTS THE CURRENT VIEW OF MULTIZONE LIMITED ON THE ISSUES DISCUSSED AS OF THE DATE OF PUBLICATION. BECAUSE MULTIZONE MUST RESPOND TO CHANGING MARKET CONDITIONS, IT SHOULD NOT BE INTERPRETED TO BE A COMMITMENT ON THE PART OF MULTIZONE LIMITED, AND MULTIZONE LIMITED CANNOT GUARANTEE THE ACCURACY OF ANY INFORMATION PRESENTED AFTER THE DATE OF PUBLICATION.<br />THIS DOCUMENT IS FOR INFORMATIONAL PURPOSES ONLY. MULTIZONE LIMITED MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS DOCUMENT.<br />COMPLYING WITH ALL APPLICABLE COPYRIGHT LAWS IS THE RESPONSIBILITY OF THE USER. WITHOUT LIMITING THE RIGHTS UNDER COPYRIGHT, NO PART OF THIS DOCUMENT MAY BE REPRODUCED, STORED IN OR INTRODUCED INTO A RETRIEVAL SYSTEM, OR TRANSMITTED IN ANY FORM OR BY ANY MEANS (ELECTRONIC, MECHANICAL, PHOTOCOPYING, RECORDING OR OTHERWISE), OR FOR ANY PURPOSE, WITHOUT THE EXPRESS WRITTEN PERMISSION OF MULTIZONE LIMITED <br />MULTIZONE LIMITED MAY HAVE PATENTS, PATENT APPLICATIONS, TRADEMARKS, COPYRIGHTS OR OTHER INTELLECTUAL PROPERTY RIGHTS COVERING SUBJECT MATTER IN THIS DOCUMENT. EXCEPT AS EXPRESSLY PROVIDED IN ANY WRITTEN LICENSE AGREEMENT FROM MULTIZONE LIMITED, THE FURNISHING OF THIS DOCUMENT DOES NOT GIVE YOU ANY LICENSE TO THESE PATENTS, TRADEMARKS, COPYRIGHTS OR OTHER INTELLECTUAL PROPERTY.<br />THE NAMES OF ACTUAL COMPANIES AND PRODUCTS MENTIONED HEREIN MAY BE THE TRADEMARKS OF THEIR RESPECTIVE OWNERS.<br />

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