110301 psi-ezone-social

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The implications of social media for public sector information - a practical guideAngus Fox, Multizone Limitedwww.multizone.co.uk
@multizone
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Community Mapping and Management
Brand Reputation and Advocacy Management
Viral and Word of Mouse Marketing
Influencing the Influencers
Product Promotion and Placement
Monitoring Discourse and Sentiment
Social Media Adoption Appraisal Service
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Integrating Social Media into your Marketing Mix
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Monitoring, Measuring and Analysis Services
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Topics
An orientation to real time information networks and social media
Understanding how is social media currently being used and how can it be applied in a public sector context
Integrating social media into your existing information strategy

An orientation to real time information networks and social media
What For? What Networks? To What End? What Tools?

Social Media Revolution

What are they doing?
http://www.wordle.net/show/wrdl/3005755/Social_Network_Use

When are they doing it?
Answer: Now!
“Not a social network, we are an Information Network”.
Twitter

Why is this important?
How else can you deliver service quality improvements with diminished budgets?

Why should the PUBLIC SECTOR care?
Because you are missing the conversation if you do not engage

Engage with what and How?
What kinds of networks?
Blogs
Micro Blogs
Comments
Reviews
Sites
News
Audio
Video
Personal
Local
Company
Market Sector
Analysis
Using Tools to listen
RSS feed aggregators
Google Reader (Web)
NetNewsWire (Mac)
FeedDemon (Win)
Feed Aggregation Sites
Socialmention.com
Tweetgrid.com
Social Listening Platforms
Workstreamer.com (free)

Tracking - socialmention
Search Term
Likelihood of discussion
Repeatedly discussed
Results
Influence
Keywords

Hashtags (#)
Sources

Listening - Workstreamer
Tone Cloud

Listening - tweetgrid
http://www.tweetgrid.com/

Visualisation FOR insight
Staying engaged, these are examples of the many free and paid for tools you can use for visualisation of information

StreamGraph
After the session I ean a streamgraph for Croydon for an attendee. Look at the Twitter conversation the previous night! It was an opportunity to engage!
http://www.neoformix.com/Projects/TwitterStreamGraphs/view.php

Become engagement Detectives
mentionmap
tweepskey

Social influence
Klout
Peerindex
http://klout.com
http://www.peerindex.net

Waves or echoes
http://moritz.stefaner.eu/projects/revisit/#/%22first%20great%20western%22/FGW/200/false

Engagement Timeline
TwitterStreamGraphs
Real uses for these things
Deciding when to engage with a post, comment or tweet
Understanding the terms and tags that get attention
Working out who is relevant and what their connection is
Experiment and be brave, this is all new, social gurus don’t know the answers
Set your calendar to tweet things in the right place at the right time with www.twical.net

www.twiCal.net
Need a reminder to Tweet?
A simple open source driven calendar to twitter web service
Allows you to upload, add, mute, delete, edit and tweet your personal calendar events.
A project set by Multizone for the WarbleCamp Developer camp, and of real value to event data tweeters
Actively used, free service
Seeking more users
Automatic Calendar Tweets

Integrating social media into your existing INFORMATION strategy
Community Engagement

Opinion Leaders
eInfluencers
Market Mavens
Community Evangelists
Characteristics
Naturally nominated
Frequency of posts
Value of posts
Authenticity/reliability of posts/trust
Responsiveness
Behaviours & preferences are now ‘self reported’
The New Influencers 20% of user communities

Governance and Culture

Surrey Police
A demonstrator for live deployment in Surrey
All open public networks
New analytics
Mobile Phone social engagement app for the public
Mobile Phone social app for SNT members
Built in taxonomy from jargon to social terms
Built in governance
Automatic Twitter Updates
Live end March 2011

Social Media Transparency
Trust / Brand
Authenticity
Sense of purpose
= People are the brand
= Sincere, real
= Intention + Interest
“If people are the brand, and their sincerity and sense of purpose is the key to social engagement success, then a long and uncomfortable look at the capabilities of people in the organisation will illuminate whether it can succeed exploiting the potential of engagement for growth” – Angus Fox

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110301 psi-ezone-social

by Angus Fox on Mar 02, 2011

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