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The implications of socual media for public sector information - a practical guide, presented at 'Managing Public Sector Information' Kable / The Guardian conference 1st March 2011

The implications of socual media for public sector information - a practical guide, presented at 'Managing Public Sector Information' Kable / The Guardian conference 1st March 2011

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110301 psi-ezone-social Presentation Transcript

  • 1. Ticket
    Success
    Media
    Your
    Social
    To
    The implications of social media for public sector information - a practical guideAngus Fox, Multizone Limitedwww.multizone.co.uk
    @multizone
    Follow us on
  • 2. Win a Social Media
    Adoption Advisory session
    Worth over £500
    Ticket
    Success
    Media
    Your
    Social
    To
    What we do
    How we do it
    • Community Creation and Building
    • 3. Audience, Fans and Follower Engagement
    • 4. Community Mapping and Management
    • 5. Brand Reputation and Advocacy Management
    • 6. Viral and Word of Mouse Marketing
    • 7. Influencing the Influencers
    • 8. Product Promotion and Placement
    • 9. Monitoring Discourse and Sentiment
    • 10. Social Media Adoption Appraisal Service
    • 11. Social Media Marketing Strategy
    • 12. Integrating Social Media into your Marketing Mix
    • 13. Social Enterprise Strategy
    • 14. Social Media Technology Advisory Services
    • 15. Monitoring, Measuring and Analysis Services
    • 16. Social Media Marketing Campaigns that Deliver
    • 17. Outsourcing your Social Media Operations
    Win a £500 Social Media Maturity advisory session using our powerful methodology
    Enter by visiting www.ezone.co.ukand pressing the blue tweet button
    Or by following @ez0ne on twitter
    Tweet today and you could also win an iPod shuffle
    (offer available until 30/6/2011)
  • 18. Topics
    An orientation to real time information networks and social media
    Understanding how is social media currently being used and how can it be applied in a public sector context
    Integrating social media into your existing information strategy
  • 19. An orientation to real time information networks and social media
    What For? What Networks? To What End? What Tools?
  • 20. Social Media Revolution
  • 21. What are they doing?
    http://www.wordle.net/show/wrdl/3005755/Social_Network_Use
  • 22. When are they doing it?
    Answer: Now!
    “Not a social network, we are an Information Network”.
    Twitter
  • 23. Why is this important?
    How else can you deliver service quality improvements with diminished budgets?
  • 24. Why should the PUBLIC SECTOR care?
    Because you are missing the conversation if you do not engage
  • 25. Engage with what and How?
    What kinds of networks?
    Blogs
    Micro Blogs
    Comments
    Reviews
    Sites
    News
    Audio
    Video
    Personal
    Local
    Company
    Market Sector
    Analysis
    Using Tools to listen
    RSS feed aggregators
    Google Reader (Web)
    NetNewsWire (Mac)
    FeedDemon (Win)
    Feed Aggregation Sites
    Socialmention.com
    Tweetgrid.com
    Social Listening Platforms
    Workstreamer.com (free)
  • 26. Tracking - socialmention
    Search Term
    Likelihood of discussion
    Repeatedly discussed
    Results
    Influence
    Keywords
  • 27. Hashtags (#)
    Sources
  • 28. Listening - Workstreamer
    Tone Cloud
  • 29. Listening - tweetgrid
    http://www.tweetgrid.com/
  • 30. Visualisation FOR insight
    Staying engaged, these are examples of the many free and paid for tools you can use for visualisation of information
  • 31. StreamGraph
    After the session I ean a streamgraph for Croydon for an attendee. Look at the Twitter conversation the previous night! It was an opportunity to engage!
    http://www.neoformix.com/Projects/TwitterStreamGraphs/view.php
  • 32. Become engagement Detectives
    mentionmap
    tweepskey
  • 33. Social influence
    Klout
    Peerindex
    http://klout.com
    http://www.peerindex.net
  • 34. Waves or echoes
    http://moritz.stefaner.eu/projects/revisit/#/%22first%20great%20western%22/FGW/200/false
  • 35. Engagement Timeline
    TwitterStreamGraphs
    Real uses for these things
    Deciding when to engage with a post, comment or tweet
    Understanding the terms and tags that get attention
    Working out who is relevant and what their connection is
    Experiment and be brave, this is all new, social gurus don’t know the answers
    Set your calendar to tweet things in the right place at the right time with www.twical.net
  • 36. www.twiCal.net
    Need a reminder to Tweet?
    A simple open source driven calendar to twitter web service
    Allows you to upload, add, mute, delete, edit and tweet your personal calendar events.
    A project set by Multizone for the WarbleCamp Developer camp, and of real value to event data tweeters
    Actively used, free service
    Seeking more users
    Automatic Calendar Tweets
  • 37. Integrating social media into your existing INFORMATION strategy
    Community Engagement
  • 38.
    • Opinion Leaders
    • 39. eInfluencers
    • 40. Market Mavens
    • 41. Community Evangelists
    Characteristics
    • Naturally nominated
    • 42. Frequency of posts
    • 43. Value of posts
    • 44. Authenticity/reliability of posts/trust
    • 45. Responsiveness
    Behaviours & preferences are now ‘self reported’
    The New Influencers 20% of user communities
  • 46. Governance and Culture
  • 47. Surrey Police
    A demonstrator for live deployment in Surrey
    All open public networks
    New analytics
    Mobile Phone social engagement app for the public
    Mobile Phone social app for SNT members
    Built in taxonomy from jargon to social terms
    Built in governance
    Automatic Twitter Updates
    Live end March 2011
  • 48. Phenomenal Interest
    Screenshot © 2011 Multizone Limited. All rights reserved.
  • 49. Social Media Transparency
    Trust / Brand
    Authenticity
    Sense of purpose
    = People are the brand
    = Sincere, real
    = Intention + Interest
    “If people are the brand, and their sincerity and sense of purpose is the key to social engagement success, then a long and uncomfortable look at the capabilities of people in the organisation will illuminate whether it can succeed exploiting the potential of engagement for growth” – Angus Fox
  • 50. © 2011 eZone, Multizone LimitedAll rights reserved
    THIS DOCUMENT IS INTENDED FOR USE AS REFERENCE ONLY BY PARTICIPANTS IN THE MEETING IN WHICH IT WAS USED.
    THE INFORMATION CONTAINED IN THIS DOCUMENT REPRESENTS THE CURRENT VIEW OF MULTIZONE LIMITED ON THE ISSUES DISCUSSED AS OF THE DATE OF PUBLICATION. BECAUSE MULTIZONE MUST RESPOND TO CHANGING MARKET CONDITIONS, IT SHOULD NOT BE INTERPRETED TO BE A COMMITMENT ON THE PART OF MULTIZONE LIMITED, AND MULTIZONE LIMITED CANNOT GUARANTEE THE ACCURACY OF ANY INFORMATION PRESENTED AFTER THE DATE OF PUBLICATION.
    THIS DOCUMENT IS FOR INFORMATIONAL PURPOSES ONLY. MULTIZONE LIMITED MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS DOCUMENT.
    COMPLYING WITH ALL APPLICABLE COPYRIGHT LAWS IS THE RESPONSIBILITY OF THE USER. WITHOUT LIMITING THE RIGHTS UNDER COPYRIGHT, NO PART OF THIS DOCUMENT MAY BE REPRODUCED, STORED IN OR INTRODUCED INTO A RETRIEVAL SYSTEM, OR TRANSMITTED IN ANY FORM OR BY ANY MEANS (ELECTRONIC, MECHANICAL, PHOTOCOPYING, RECORDING OR OTHERWISE), OR FOR ANY PURPOSE, WITHOUT THE EXPRESS WRITTEN PERMISSION OF MULTIZONE LIMITED
    MULTIZONE LIMITED MAY HAVE PATENTS, PATENT APPLICATIONS, TRADEMARKS, COPYRIGHTS OR OTHER INTELLECTUAL PROPERTY RIGHTS COVERING SUBJECT MATTER IN THIS DOCUMENT. EXCEPT AS EXPRESSLY PROVIDED IN ANY WRITTEN LICENSE AGREEMENT FROM MULTIZONE LIMITED, THE FURNISHING OF THIS DOCUMENT DOES NOT GIVE YOU ANY LICENSE TO THESE PATENTS, TRADEMARKS, COPYRIGHTS OR OTHER INTELLECTUAL PROPERTY.
    THE NAMES OF ACTUAL COMPANIES AND PRODUCTS MENTIONED HEREIN MAY BE THE TRADEMARKS OF THEIR RESPECTIVE OWNERS.