Digital Asset Management: A Platform Approach
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Digital Asset Management: A Platform Approach

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    Digital Asset Management: A Platform Approach Digital Asset Management: A Platform Approach Presentation Transcript

    • Content Management PlatformFor Business Applications/Digital Asset ManagementNuxeo PlatformBrendan CoveneyDigital Asset Management:A Platform Approach
    • What is Digital AssetManagement?2
    • Digital Assets3• Digital = audio, video,image content• Asset = enhanced withmetadata• Author, format, expiration,IP restrictions, size• Enables searchability andtracking
    • ... Management4• Do you need Flickr?iPhoto? YouTube?• Or a businessapplication?• Secure access• Workflows to modelbusiness processes• Integrations with yourERP, CRM, or otherapplications
    • Digital Assets as Content5• Content is not limited to documents• Media and digital content is nolonger limited to the MarketingDepartment• Many business applicationsrequire image, video, and audiocontent
    • Digital Assets as Content6• Content is a Business Asset• Modeled on what your business does• A gadget for sale, an insurance claim, a video game, amuseum artifact• ... whatever content is in your organization
    • DAM = Content Management7• A “digital asset” models the businessconcept it represents• More than a simple audio, video, orimage file• Complex object• Relationships to other objects• Custom metadata• Custom workflows
    • Why a platform approach?8
    • Power Shift9
    • Ubiquitous Access• By 2016, 1.6 billion smartdevices will be sold• 2/3 of the workforce willuse smart devices for theirwork• Delivery, ingestion,management and control10
    • Cloud• Private / Public / Hybrid• Multi-tenancy• App Level• Container Level• Automation11
    • Future Proofing12Source: Unknown
    • What is a platformapproach?13
    • Platform Approach14Your Digital Asset Management strategy needs tobe an integral component of your broader contentmanagement strategy
    • Platform15• Flexible• Secure• Open• Standards• Scalable
    • Unified Repository16• A single repository for• media content• documents• custom content models• For an inclusive, connected way ofmanaging assets across the enterprise
    • Technology17A technology platform has a two-pronged mission:Provide immediate, easily attainable benefitsReward (and don’t punish) developers who wantto delve deeper
    • PlatformA comprehensive ecosystemthat improves the productivity of applicationdevelopers and application deliverersenabling them to provide successfulcontent driven applications18
    • Application Development19“Application Development - Designing,coding, testing, implementing, and maintaininga custom software solution over time.”Eric Knipp, Gartner
    • Application Development• Designing• Coding• Testing• Implementing• Maintaining20
    • Application Delivery“Application Delivery – Selecting, implementing, andmaintaining a software solution over time.This mayor may not include application development andthat development may be part of a completecustom system or it may simply be coding a fewconnectors as part of an integration effort.”Eric Knipp, Gartner21
    • Platform• Server Software• ComponentArchitecture• APIs• Configuration Tools• Development Tools22• Test• Delivery Platform• Developer Care• Support• Consulting• Community
    • Benefits23• Build applications that are• Sustainable, with a broad approachvision of content management• Cost-effective, by designing for thelong term• Open, and flexible enough to easilyadapt to future requirements
    • Real World Examples24
    • • Manage collections, exhibits, loans,photos, videos• Repository = 20 TB• Unified repository for documentmanagement and digital assetmanagement• Building repeatable processes25
    • • Digital asset = game build• Contains audio, images,and metadata• Control & track access topre-releases• Fingerprinting on builds• Mission critical accesscontrol, distributed on 23sites globally26
    • • Store, manage anddistribute all Netflixonline images• Content Collaborationprocesses for producingmedia assets• Approval tracking withthe movie studios• Creative and EditingWorkflow• Fully Integrated withNetflix Platform27
    • Thank You!28Brendan Coveney- GM, Americas and APACPhone: (+1) 408-506-8630e-mail: bcoveney@nuxeo.comFollow me: @bcoveney