NUvention Web Pre-Class        Session     Thursday, 11/10/11
Agenda•   Registration for the course•   Class Info•   Class Structure•   Team Assignments•   Tools•   Pre-Class Assignmen...
Admission and Selection Process• Tried to create teams with strong skillsets across:   –   Business   –   Development   – ...
122 People Applied to Nuvention Web
64 students were accepted
Confirmation/Registration• Confirm or decline your acceptance to Elizabeth  McCarthy by noon on 11/11/11.   – Your slot wi...
Class Logistics• First Class is 1/3/12• 12:15 -3:15        Jacobs Center Room TBD   – 12:15-1:45       Lecture/Discussion ...
Current/Prior Employment• Students teams jointly “own” work product  developed on class as long as conform to NU  Patent a...
Switching Teams• We tried to meet all friend requests and failed  – Too many variables to manage• Team member switching ca...
Team Focus Area• 8 teams of 8    –   iPad/Tablet    –   Mobile 1,2,3    –   New Media    –   eCommerce/Deals 1-2    –   Bi...
Your Ideas• No critical mass of teammates for any idea  submitted• Feel free to pitch your ideas to your assigned  team• P...
Grading• Grading  – Heavily team based  – Individual participation is factored in  – Peer & Class evals each quarter     •...
NUvention Toolset•   Nuvnetion.northwestern.edu•   BaseCamp•   ThinkFuse•   GitHub•   Evaluating:    –   LeanLaunchLab    ...
Advisory Board Role• NUvention: Web advisory board members will assist in the  following areas:   –   – Curriculum Oversig...
Faculty• Lecturers  – Todd Warren, Mike Marasco, Chris Riesbeck (EECS),    Mohan Swahney (Kellogg), Carter Cast (Kellogg)•...
NUvention Web First Quarter                                                 Concierge MVP and                             ...
NUvention Web First Quarter                                                 Development &                                 ...
Teams- Big Data and iPad           Big Data             iPad/Tablet•   Gunjan Agarwala    •   Zahra Ali•   Yu Cheng       ...
Teams-eCommerce      eCommerce/Deals #1        eCommerce/Deals #2•   Dennis Ai              •   Joydeep Bhattacharyya•   A...
Teams-Mobile 1 and 2          Mobile #1            Mobile #2•   Rahim Daya        •   Thomas Boonsiri•   Joshua Eddy      ...
Mobile 3 and New Media           Mobile 3                New Media•   Peter Eck            •   Gabriel Brotman•   Tyler Ha...
Pre-Class Assignment• 5 potential product concepts• 5 or more customer interviews in your target  market• Due by morning b...
Minimum Viable Product“the minimum viable product is that version of anew product which allows a team to collect themaximu...
Product Concept• Concept Name• Brief Description “It’s a website that lets users  build and share profile pages designed f...
The Overall Statement• The X that does Y for Z is a useful formula for focusing.   – X: what it is; should be sufficiently...
What is on the back of the box?XYZ                          Social                           Validation        Top        ...
Motivating Scenario• Describes the user problem and how the problem is  addressed with the product.• “Jerimiah is a music ...
Defining the Project Area   • An overall design challenge within your topic area   • Identify what you know        –   Wha...
Customer Segment Hypothesis          InterviewSource: Running Lean
Finding customers• People you know• People you view as “experts” in understanding  the area• Places they hang out (e.g. to...
Successful NUvention Teams…• Identified critical gaps in development knowledge/ambition  and worked with faculty to addres...
Team Breakout• Introductions and background• Set pre-class meeting times/approach• Initial concept discussion and assignme...
Team Assignments
Teams- Big Data and iPad           Big Data             iPad/Tablet•   Gunjan Agarwala    •   Zahra Ali•   Yu Cheng       ...
Teams-eCommerce      eCommerce/Deals #1        eCommerce/Deals #2•   Dennis Ai              •   Joydeep Bhattacharyya•   A...
Teams-Mobile 1 and 2          Mobile #1            Mobile #2•   Rahim Daya        •   Thomas Boonsiri•   Joshua Eddy      ...
Mobile 3 and New Media           Mobile 3                New Media•   Peter Eck            •   Gabriel Brotman•   Tyler Ha...
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Pre Class Meeting

  1. 1. NUvention Web Pre-Class Session Thursday, 11/10/11
  2. 2. Agenda• Registration for the course• Class Info• Class Structure• Team Assignments• Tools• Pre-Class Assignment• Team Meet-up
  3. 3. Admission and Selection Process• Tried to create teams with strong skillsets across: – Business – Development – Design – Project Management – Experience – Passion• Partial Priority given to graduating students – Double-edged sword?
  4. 4. 122 People Applied to Nuvention Web
  5. 5. 64 students were accepted
  6. 6. Confirmation/Registration• Confirm or decline your acceptance to Elizabeth McCarthy by noon on 11/11/11. – Your slot will be assigned to a wait list student if you do not confirm• Prior to 11/14, you will then receive course permission to register• Register – CAESER EECS 473-1 - 20 NUvention: Web - Part 1 – Kellogg ENTR 950-0; Confirmed will be automatically enrolled
  7. 7. Class Logistics• First Class is 1/3/12• 12:15 -3:15 Jacobs Center Room TBD – 12:15-1:45 Lecture/Discussion – 1:45-3:15 Team Meetings in SG rooms• 3/6/12 Mid Program Pitches – During Weinberg Reading Week – Last week of classes for all other schools• 2 Week Break• 6/8/12 Final Pitches FRIDAY – Last day of classes/reading week – NOT FINALs WEEK
  8. 8. Current/Prior Employment• Students teams jointly “own” work product developed on class as long as conform to NU Patent and Invention Policy http://invo.northwestern.edu/policies/patent-invention- policy• Need to be very cognizant of current or prior employment agreements, NDA’s, non compete’s – Please send scans to Elizabeth McCarthy• Want to insure each team has Freedom To Operate
  9. 9. Switching Teams• We tried to meet all friend requests and failed – Too many variables to manage• Team member switching can occur if: – Mutual agreement between students on 2 teams – Faculty approval to insure no team skillset deficiency – Sandeep is point person for these requests
  10. 10. Team Focus Area• 8 teams of 8 – iPad/Tablet – Mobile 1,2,3 – New Media – eCommerce/Deals 1-2 – Big Data• Tried to match students to top priorities but did always succeed• Areas are intentionally broad – Should not be viewed as constraining – You will pivot/change idea• Faculty Team Adviser – TBD• Advisory Board Coaches – TBD
  11. 11. Your Ideas• No critical mass of teammates for any idea submitted• Feel free to pitch your ideas to your assigned team• Pitching your idea means you need to feel comfortable sharing the equity in your idea• If you are married to your idea – Prepare for a divorce – Ideas evolve and you will pivot – Adapt.ly – Ideas are not businesses
  12. 12. Grading• Grading – Heavily team based – Individual participation is factored in – Peer & Class evals each quarter • One grade for both quarters • K grade given for winter and then changed in spring• Revised Syllabus available later this month
  13. 13. NUvention Toolset• Nuvnetion.northwestern.edu• BaseCamp• ThinkFuse• GitHub• Evaluating: – LeanLaunchLab – CloudHQ – PhoneGap – Heroku• Your suggestions?
  14. 14. Advisory Board Role• NUvention: Web advisory board members will assist in the following areas: – – Curriculum Oversight – Advising faculty team on the best curriculum for launching Web/software companies – – Networking – Assisting faculty and students to network to optimize curriculum and learning to exceed NUvention Program goals – – Mentoring Students – Direct advising of a student team that is working in an area of your personal interest – – Funding – Assist in obtaining support to defray program costs. The Farley Center provides seed capital.
  15. 15. Faculty• Lecturers – Todd Warren, Mike Marasco, Chris Riesbeck (EECS), Mohan Swahney (Kellogg), Carter Cast (Kellogg)• Team Advisors – In process – Commitments: • Marasco, Warren, Riesbeck, Birnbaum, Cast• Team Mentors – Advisory Board Members
  16. 16. NUvention Web First Quarter Concierge MVP and Advisor Pitch and •Define Customer Segments Customer Validation •Agile Development Demo •Initial Concept Critique •Customer AcquisitionPreclass •Landing Page •Tool and Environment •Minimum Viable Product •Value Proposition Strategies •Complete Business Model •Pitch Development •Concept Demo Concept Selection •Hello World Application Canvas •Initial DevelopmentDevelopment •Storyboarding and UI •Real World Feedback •Depth Customer Research MVP and Initial Product Hypothesis Canvas
  17. 17. NUvention Web First Quarter Development & Final Pitch, •Critique of updated canvas Canvas Iterations •Building Awareness Product, Canvas •Launch Planning •Positioning •Revisiting the Canvas •Detailed Canvas AB •Iteration Planning •Understanding the Pivot •Agile Development •Customer Recruitment •Successful Launches •Practice Pitch •Continuous Deployment •Financing your startupFeedback •Startup Metrics •Compelling UI •Real World Feedback Time to Pivot? Soft Launch
  18. 18. Teams- Big Data and iPad Big Data iPad/Tablet• Gunjan Agarwala • Zahra Ali• Yu Cheng • Jake Carter• Sabil Huda • Diana Kost• Christian Kletzl • Marzena Medlak• Joe Mullenbach • Bhargavraj Patel• Badhri Varanasi • Cameron Sieber• Jiang Wang • Aaron Steinfeld• Jeremy Watt • Candice Tse
  19. 19. Teams-eCommerce eCommerce/Deals #1 eCommerce/Deals #2• Dennis Ai • Joydeep Bhattacharyya• Andrew Allen • Elton Cheung• Richard Choi • Tabrez Ebrahim• Vanessa Hsieh • Chase Jackson• John Lynch • Dhrumil Mehta• Sree Meenakshi • John Seo Rachamadugu • Abhishek Sood• Eleanor Vernon • Ross Yesikov• Tarun Vijayvargiya
  20. 20. Teams-Mobile 1 and 2 Mobile #1 Mobile #2• Rahim Daya • Thomas Boonsiri• Joshua Eddy • Michael Davis• Ross Epstein • Rachel Hepworth• Paul Lieponis • Abdallah Jabbour• Seth Nelson • Bharath Pattabiraman• Felipe Saavedra • Nic Roth• Taiyo Sogawa • Pubudu Silva• David Tagler • Mitra Veeramasuneni
  21. 21. Mobile 3 and New Media Mobile 3 New Media• Peter Eck • Gabriel Brotman• Tyler Hagen • Taylor Culbertson• Moneik-Marie Lewis • Christopher Erwin• Dan Lindquist • Jonathan Friedman• Xudong Liu • Katherine "Scottie"• Alexander Madjar Gambill• Lawrence Shieh • Muhammad Kashif Malik• Xin Zhao • Ryan McAfee • Gabriel Peal
  22. 22. Pre-Class Assignment• 5 potential product concepts• 5 or more customer interviews in your target market• Due by morning before class Tuesday January 3, 2012
  23. 23. Minimum Viable Product“the minimum viable product is that version of anew product which allows a team to collect themaximum amount of validated learning aboutcustomers with the least effort.” • Eric Ries, StartupLessonsLearned.com, August 3, 2009 http://www.startuplessonslearned.com/2009/08/minimum-viable-product-guide.html
  24. 24. Product Concept• Concept Name• Brief Description “It’s a website that lets users build and share profile pages designed for college students”• Target customers “We are targeting college students in ivy league colleges first to use the system. We will work with advertisers who want reach this audience”• Team skills: “Since we are college students we have a unique view of what they want”• Priority
  25. 25. The Overall Statement• The X that does Y for Z is a useful formula for focusing. – X: what it is; should be sufficiently narrowing and focused – Y: The main function it solves – Z: The unifying customer/user statement• Examples: – Microsoft Project is the desktop software that does critical path tracking/planning/charting for project managers who use PC’s – Farmville is the social game that makes it possible to plant/grow/share simulated farms for Facebook casual gamers
  26. 26. What is on the back of the box?XYZ Social Validation Top System Features Requirements
  27. 27. Motivating Scenario• Describes the user problem and how the problem is addressed with the product.• “Jerimiah is a music lover in his 20’s. He owns an iPad, and synchronizes some of his favorite music. He wishes he could see more information about the music he is listening to and find related information. Groovebug takes his music collection and makes it an interactive magazine, pulling the latest news and videos of bands he’s heard about; and telling him about related artists he may be interested in. He loves paging through it”
  28. 28. Defining the Project Area • An overall design challenge within your topic area • Identify what you know – What people need or want – What technologies can help – What solutions or idea are being tried in other areas – Early hypotheses about how to solve the challenge • Identify what you need to learn, e.g.: – About what customers do or feel – How customers value current offerings – What future needs may be – What are the challenges to implementing a solutionSource: IDEO Human Centered Design Sourcebook, 2009
  29. 29. Customer Segment Hypothesis InterviewSource: Running Lean
  30. 30. Finding customers• People you know• People you view as “experts” in understanding the area• Places they hang out (e.g. to reach outdoor enthusiasts, talk to people at REI, the Apple store)
  31. 31. Successful NUvention Teams…• Identified critical gaps in development knowledge/ambition and worked with faculty to address• Engaged face to face with stakeholders/customers early• Started some development in the first 3 weeks of class: “spikes”• Picked an initial concept that was simply explained and implemented, and started a customer conversation (MVP)• Ran each meeting well with clear follow-up• Had every member pitch in and refused to silo into school/major stereotypes
  32. 32. Team Breakout• Introductions and background• Set pre-class meeting times/approach• Initial concept discussion and assignment approach
  33. 33. Team Assignments
  34. 34. Teams- Big Data and iPad Big Data iPad/Tablet• Gunjan Agarwala • Zahra Ali• Yu Cheng • Jake Carter• Sabil Huda • Diana Kost• Christian Kletzl • Marzena Medlak• Joe Mullenbach • Bhargavraj Patel• Badhri Varanasi • Cameron Sieber• Jiang Wang • Aaron Steinfeld• Jeremy Watt • Candice Tse
  35. 35. Teams-eCommerce eCommerce/Deals #1 eCommerce/Deals #2• Dennis Ai • Joydeep Bhattacharyya• Andrew Allen • Elton Cheung• Richard Choi • Tabrez Ebrahim• Vanessa Hsieh • Chase Jackson• John Lynch • Dhrumil Mehta• Sree Meenakshi • John Seo Rachamadugu • Abhishek Sood• Eleanor Vernon • Ross Yesikov• Tarun Vijayvargiya
  36. 36. Teams-Mobile 1 and 2 Mobile #1 Mobile #2• Rahim Daya • Thomas Boonsiri• Joshua Eddy • Michael Davis• Ross Epstein • Rachel Hepworth• Paul Lieponis • Abdallah Jabbour• Seth Nelson • Bharath Pattabiraman• Felipe Saavedra • Nic Roth• Taiyo Sogawa • Pubudu Silva• David Tagler • Mitra Veeramasuneni
  37. 37. Mobile 3 and New Media Mobile 3 New Media• Peter Eck • Gabriel Brotman• Tyler Hagen • Taylor Culbertson• Moneik-Marie Lewis • Christopher Erwin• Dan Lindquist • Jonathan Friedman• Xudong Liu • Katherine "Scottie"• Alexander Madjar Gambill• Lawrence Shieh • Muhammad Kashif Malik• Xin Zhao • Ryan McAfee • Gabriel Peal
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