Experience Marketing:Hunger Delivery 15 DigitalMAY GlobalAdverbloghttp://www.adverblog.com/2012/05/15/experience-marketing-hunger-delivery/#more-13246• In order to make people understand how bad it feels to be hungry, the Food Bank Foundation in Paraguay made a deal with the two biggest pizzerias in Asunción: on a Friday night they were asked to deliver their pizza with significant delay. When the pizzas got delivered, complaining customers found this message in the box: when you’re hungry, you understand hunger. This pizza is free so you can contribute what you can to help the national food campaign.• VDO link: http://vimeo.com/40546463 7
Infographic: InstagramStatistics 2012 13 DigitalMAY GlobalDigitalbuzzbloghttp://www.digitalbuzzblog.com/infographic-instagram-stats/In just 2 years the app has aquired more than 50 million users. Some highlights from these app stats are:• Each day on Facebook 300 million photos are uploaded• Instagram gains one new user every second• One billion photos have been taken with the app• There are roughly 58 photos uploaded each second 9
Mercedes-Benz: QR CodeTrophies 13 DigitalMAY GlobalDigitalbuzzbloghttp://www.digitalbuzzblog.com/mercedes-benz-qr-code-trophies/• Mercedes-Benz hides its new model in a form of mysterious way to introduce people with fantasy look, QR Code covered all over the car. It creates buzz and stimulates users to hunt for 4 Trophies to win a chance to exclusive trip to the world premiere of new A-Class.• VDO link: http://vimeo.com/41012067 10
Autodance: Every advertisers dream 13 DigitalMAY GlobalAdverbloghttp://www.adverblog.com/2012/05/13/autodance-every-advertisers-dream/• To launch campaign for “Just Dance 3″ is that the user generated content is so strongly linked to the product experience itself which is inherently social. CP+B Gothenburg created a mobile app that proves that “anyone can dance”. Users could record their friends doing stuff and the app syncs their movements to a choice of dance tracks from the video game resulting in a personalised clip that was ready to share.• VDO link: http://www.youtube.com/watch?feature=player_embedded&v=p_I5yUjU5Sw 11
Mountain Dew delves deep into Gotham City withvast “Dark Knight” Cross-promotion 13 DigitalMAY GlobalFASTCOCREATEHTTP://WWW.FASTCOCREATE.COM/1680783/MOUNTAIN-DEW-DELVES-DEEP-INTO-GOTHAM-CITY-WITH-VAST-DARK-KNIGHT-CROSS-PROMOTION• As of May 12, race fans are able to vote to select which one of four Dark Knight paint schemes will appear on Dale’s #88 Chevrolet for a NASCAR race. Mountain Dew will unveil exclusive content and storylines with the launch ofDEWGothamCity.com, an opportunity for fans to enter product codes to win exclusive prizes, such as one of only five scripts signed by Christopher Nolan. 12
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