29 DigitalMAR Global Facebook advertising platform: Campaignasia better engagement and exposurehttp://www.campaignasia.com/Article/295432,opinion-facebook-strengthens-commitment-to-consumers-and-marketers.aspx• Reach Generator: Significantly more reach• Your content and your ads are now the same, appear in four places: Newsfeed, right-hand side, mobile newsfeed and the logout page. The lines between what they refer to as paid, owned and earned media started to blur.• Brand Timelines: Have a more personal relationship with their target market. 2
29 Foursquare DigitalMAR Global aims to be more than Campaignasia a location-based game with Explorehttp://www.campaignasia.com/Article/295437,foursquare-aims-to-be-more-than-a-location-based-game-with-explore.aspx• Foursquares extensive database and social media features can base recommendations on where fellow Foursquare buddies have been, and on places and lists that the user follows.• Foursquare has no plans to charge brands for the services it currently offers, but will instead add an additional level of premium services that it can monetize.• Foursquare wants to transition from a game to a social research tool that users turn to as their go-to guide and reference. 3
28 DigitalMAR Global Samsung: 3D Projection Digitalbuzzblog “Face” Mappinghttp://www.digitalbuzzblog.com/samsung-dual-world-3d-projection-face-mapping-on-people/• “Explore Your Dual World” launched as a way to be a little different for a new Samsung phone that supports dual sim cards.• Real persons face becomes the canvas for the projections• VDO link http://www.youtube.com/watch?feature=player_embedded&v=9wBxf-NIbbI 4
27 Chrome DigitalMAR Global was the worlds most used Digital-stats browser on March 16thhttp://digital-stats.blogspot.com/2012/03/chrome-was-worlds-most-used-browser-on.html• Chrome temporarily slid ahead of IE with a share of just over 32%.• Mozilla has only seen a drop of about 5% — while IE is down more than 10% 6
ใครๆก็ลงโฆษณาใน Twitter ได้ ! เร็วๆนี ้ 27 DigitalMAR Global Marketingoopshttp://www.marketingoops.com/digital/social-media/twitter-social-media/sme-advertising-amex/• Twitter เปิ ดตัวกลไกโฆษณาคล้ ายๆ “Adwords” ของกูเกิลแล้ ว โดยแถลงวางตาแหน่งให้ เป็ นระบบโฆษณาสาหรับ SME โดยงานนี ้ร่วมกับบัตรเครดิต American Express ซึงจะมาสนับสนุนเรื่ องการตัดเงินค่าโฆษณา ่• VDO link http://www.youtube.com/watch?v=3e5H9b9IM_Q&feature=player_embedded 7
26 DigitalMAR Global PSFK Five digital trendshttp://www.psfk.com/need-to-know-sxsw-interactive• Co-sharing : Digital media is allowing people to trade items , places and favors with one another• Me-TV : Personalized TV experiences, programming recommendation• Social pairing : Strangers with similar interest are being connected through smart services.• Sonic interface : Incorporate sonic-recognition technologies, use audio cues• Game for good : Gamers use their skill to do social good – improving health, raising funds 11
26 DigitalMAR GlobalDigitalbuzzbloghttp://www.digitalbuzzblog.com/infographic-the-value-of-social-loyalty/SimpliFlying conducted a study on how frequent travellers (who travel at least five times a year) use social media andthere are some interesting take outs:• Almost 90% of frequent flyers use Facebook regularly• Over 65% of these users “Like” at least one airline on Facebook• Over 80% of frequent fliers want to earn loyalty points by recommending the airline to a friend• 72% of frequent fliers would join a social loyalty program 12
social interaction while watching TV=Social TV 26 DigitalMAR GlobalDigital-statshttp://digital-stats.blogspot.com/2012/03/people-who-engage-with-social-media.html• Social TV - the act of connecting with people via social networks while watching television.• 58% of heavy engagers in Social TV (more than 10 times a week) watch more live TV because they need to be part of the conversation in real-time.• Social TV has also made these viewers into more active consumers and influencers. 13
25 DigitalMAR Global Buy Chocolate with aDigitalbuzzblog Facebook Pledgehttp://www.digitalbuzzblog.com/buy-chocolate-with-a-facebook-pledge/• The Anthon Berg Generous Store has introduced a new way to buy your chocolate gifts without the need for any cash, you simply pay with the promise of a good deed toward a person you care for.• Instead of a cash register, the store uses iPads where people can log in to Facebook and post their promises to the profiles of both the giver and receiver of the generous deed.• VDO link http://www.youtube.com/watch?feature=player_embedded&v=_cNfX3tJonw 14
Is this the smartest brand use of Pinterest yet? 23 DigitalMAR GlobalAdverbloghttp://www.adverblog.com/2012/03/23/is-this-the-smartest-brand-use-of-pinterest-yet/#more-11881• A Pinterest campaign for Kotex dubbed ‘Women’s Inspiration Day’• Targeting 50 influential Pinterest users, taking the time to understand what they pinned and therefore what interested them.• Then for each of the influencers they created a customized gift box based on their pins and send to them.• VDO link http://www.youtube.com/watch?feature=player_embedded&v=UVCoM4ao2Tw 16
23 Searches from iOS DigitalMAR GlobalDigital-stats devices account for 60% of mobile searches in the UShttp://digital-stats.blogspot.com/2012/03/searches-from-ios-devices-account-for.html• As Siri takes a bigger role in iOS, customers will increasingly use voice-assisted search instead of mobile search.• Siri doesn’t use just Google for search; it can pull information from Bing, Wolfram Alpha and other mobile services.• Google estimates that mobile is about 20% of all paid search items and iOS is likely the biggest contributor. 17
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