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  • 1. 20J U L 26 Digital News Update
  • 2. เฟซบุ๊คเตรี ยมใส่ โฆษณาในการเสิร์ช 26 DigitalJUL GlobalMarketingoopshttp://www.marketingoops.com/digital/social-media/facebook-social-media-digital/search-ad/•ล่าสุดกาลังใส่โฆษณาไปในผลเสิร์ชด้ วย ! โดยมีผ้ ใช้ บางรายในสหรัฐอเมริ กาเท่านันที่เห็น โดย search ad ของเฟซบุ๊คนันจะเรี ยกว่า “Sponsored Results” ู ้ ้• โฆษณาจะอยูเ่ ฉพาะในช่อง “typeahead” หมายถึงช่องที่โผล่ ลงมาใต้ ช่องเสิร์ชในขณะที่เรากาลังพิมพ์ เพิ่มไปแต่ ละตัวๆ•หากผู้ เสิร์ชคลิกที่ตวโฆษณาแล้ ว หน้ าผลลัพธ์จะต้ องยังอยูใน Facebook จะเป็ นเว็บไซต์ภายนอกไม่ได้ เช่นอาจจะเป็ น Page , Place , App , Event , Profile , หรื อ ั ่Group , ฯลฯ ภายใน Facebook เท่านัน ้ 1
  • 3. Olympic Light Games 26 DigitalJUL GlobalAdverbloghttp://www.adverblog.com/2012/07/26/olympic-light-games/• Resn in Auckland have created these beautiful Light Games, a series of 7 online sports games, to coincide with the London Olympics 2012. And they blew me away in terms of screen design, dynamic visuals and gameplay.• http://www.youtube.com/watch?v=f6HJrXzvrQY&feature=player_embedded 2
  • 4. 23 DigitalJUL Global Wrangler Keep TrueAdverbloghttp://www.adverblog.com/2012/07/23/wrangler-keep-true/•Wrangler and Stink Digital have iterated their series of interactive videos with “Keep True”. This is their Fall/Wintercollection experience and as in its predecessors, simple ‘drag and release’ interactions drive the story. Lovely soundscapeas well.•http://www.youtube.com/watch?feature=player_embedded&v=FgTNjTMmRzc 3
  • 5. 10 เหตุผลว่ าทาไมจะต้ องมี Mobile Site 23 DigitalJUL GlobalVeevilhttp://www.veedvil.com/ad-infographic/10-reason-to-have-mobile-site/•รวม 10 เหตุผลแบบ Infographic ว่าจาเป็ นหรื อไม่ที่จะทาเว็บไซต์ในเวอร์ ชนของมือถือหรื อเรี ยกกันว่า Mobile Site หรื อ Web for Mobile ั่ 4
  • 6. Facebook Testing Subscribe Feature For Pages 23 DigitalJUL GlobalAllfacebookhttp://allfacebook.com/pages-subscribe_b95283•Facebook users can currently subscribe to other users, as a way to read status updates but not enter into an invasiveFacebook connection (Mark Zuckerberg has this setup). Now, Facebook is testing the subscribe feature for pages. 5
  • 7. Doritos Create a Threesome 22 DigitalJUL GlobalAdverbloghttp://www.adverblog.com/2012/07/22/doritos-create-a-threesome/•The new Doritos flavour: Sensational Salsa. It gives young people the chance to invite two complete strangers to form athreesome with them. Aptly named Skip or Trip! If these two strangers do not respond within 9 hours, they will be stuckwith each other. Creating the chance that you will be going on a Late Night Triangle Trip to Moscow, Istanbul and Berlin,to experience the nightlife each city has to offer.•http://www.youtube.com/watch?feature=player_embedded&v=uz87SL-86r4 6
  • 8. 22 DigitalJUL Global Perception: An InteractiveDigitalbuzzblog Billboard Experiencehttp://www.digitalbuzzblog.com/perception-an-interactive-billboard-experience-nyc/•Showcase a new TV series called ‘Perception’ in NYC, is what it’s all about, an Interactive Billboard that provides eachperson with a unique experience and they walk past, people can interact, explore and go deep into it or sit back and justwatch it unfold.•http://www.youtube.com/watch?v=IelUfryoA2o&feature=player_embedded 7
  • 9. 22 DigitalJUL Global Google: The Exquisite Forest ExperimentsDigitalbuzzbloghttp://www.digitalbuzzblog.com/google-the-exquisite-forest-experiment/•Google (with a few partners and a tonne of resource) to create The Exquisite Forest, a Chrome Experiment no doubt,where a HTML 5 drawing application meets animation engine to create story trees that you can branch off at any stage tobuild your own extension to the story, taking it in any direction you please, while others can add to yours.•http://www.youtube.com/watch?v=nnhJ1841K-8&feature=player_embedded 8
  • 10. Create an infographic from your Facebook profile data with BMW 20 DigitalJUL GlobalAdverbloghttp://www.adverblog.com/2012/07/19/create-an-infographic-from-your-facebook-profile-data-with-bmw/•To celebrate reaching 10m fans on their Facebook page, BMW are turning your Facebook data into a personalised (butbranded) infographic. 9
  • 11. IKEA: The 2013 Interactive Catalogue App 20 DigitalJUL GlobalDigitalbuzzbloghttp://www.digitalbuzzblog.com/ikea-the-2013-interactive-catalogue-app/•Users can download the IKEA app and use it to unlock videos, interactive experiences, photo galleries and exploreproducts further.•http://www.youtube.com/watch?v=QQ8HNXtl7jQ&feature=player_embedded 10
  • 12. Volkswagen: Voice Activated Interactive Banner 20 DigitalJUL GlobalDigitalbuzzbloghttp://www.digitalbuzzblog.com/volkswagen-voice-activated-interactive-banner/•Here’s an innovative way for Volkswagen to promote their voice control function within their new ‘Touch Phone Kit’.• This interactive banner campaign enables users to video-call their Facebook friends, all from within the banner•http://www.youtube.com/watch?v=0hVDwmsnRNo&feature=player_embedded 11