Group members are Deepika Iyyappan 08 Nutan Sawant 15 Graham Parmar 11Shalmali Dhurandhar 23
Overview of Indian footwear industry Footwear is necessity of every person . At present, Indian footwear industry rank second-largest footwear producer after China. footwear market is set to experience phenomenal growth in coming years. The Indian footwear market as the demand for Indian footwear will continue to grow. India is the only major source for supplying medium and low-priced footwear.
Cont…. Indian footwear industry has been booming with the rise in the purchasing power and the growth of image consciousness among the youngsters. The Indian footwear retail market is expected to grow at a CAGR of around 14% for the period spanning from 2012-14. There is a immense opportunities for increasing trend of online footwear retail market.
Organized Sector vs. Unorganized Sector The Indian footwear industry is expected to touch a size of Rs.38,500 cr by 2015 Indian Footwear Market About 70 per cent of the labour- 37.80% intensive footwear industry in 62.20% India is in the unorganized sector employing about 15 lakhs people majority Organised Market The organized sector accounts Unorganised Market for remaining 30 per cent and employs over five lakhs people
Leading Players Leading players No. of stores
Incorporated as Bata Shoe Company Private Limited in 1931, the company was set up initially as a small operation in Konnagar (near Calcutta) in 1932. Bata India is the largest company for the Bata Shoe Organization in terms of sales pairs and the second largest in terms of revenues. Bata India has more than 1200 stores across the Country. Corporate office: Gurgaon CEO: Mr. Thomas G Bata
- Financial position
- Marketing Strategy Bata is reinventing itself and has introduced the concept of flagship stores to provide complete and unique shopping experience at par with their stores abroad. International trends, relaxed ambience, great products, and courteous staff at the new-look Flagship store are all a part of Bata’s marketing strategy. Target new market (ladies and kids) - Filling the missing 45% pie of footwear market
comparison with other brands
Major Retail Outlets Bata plans to open 100 Footin stores by 2015 at an investment of about 45 cr. Bata’s first 10,000 sq ft Mega Store at Vadodara. Bata India limited Berhampur
- Product offering Bubblegummers is the leading childrens footwear brand for the 0 to 9 olds that assure the healthy growth of a childs foot. Power embodies diversity with ranges in running, basketball, football and Outdoor that combines function with creativity. Marie Claire shoes are for women with an active lifestyle who seek contemporary modern styles. The Weinbrenner line is made up of leather shoes and boots, low, mid and high cut Its characteristics such as double stitching, massage insole, latex foam insole, soft textile are used to emphasize the brand image both for comfort and style.
Cont… DR.SCHOLL: The ribbed surface of the insole gently massages your feet while walking. This boosts the circulation and keeps you active all the day. The soft sole absorbs all the shocks while walking. NORTH STAR: Its a casual yet fashionable street- style shoes that caters to the young at heart. Hush Puppies: emerged worlds first casual shoe It is soft, breathable and very comfortable shoe. Known for technology.
Layout of Bata shoes India pvt ltdOld store layout New store layout
Companies targeting the consumer basedon income per annum PUMA, NIKE RICH CLASS ADIDAS UPPER MIDDLE ACTION, LIBERTY, CLASS NIKE, ADIDAS BATA, ACTION, LIBERTY, LOWER MIDDLE NIKE, ADIDAS, RELAXO CLASS LOWER INCOME BATA, ACTION, RELAXO GROUP
Challenges in Indian footwear sector Most companies work on subcontract basis – design, component selection and methods of production are given by the buyers and do not provide their own fashion collections, however companies are able to make prototypes based on ideas provided by the buyer. Strong requirement to increase quality as well as quantity Availability of right raw material (finished leather) at right time Meeting manpower requirement under the state of affairs of rapid industrialization