Your SlideShare is downloading. ×
The Social Media Metrics & Analytics guide
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

The Social Media Metrics & Analytics guide

606
views

Published on

A presentation on social media metrics and analytics; what the key measurement stats are to prove social media is contributing to business goals.

A presentation on social media metrics and analytics; what the key measurement stats are to prove social media is contributing to business goals.


1 Comment
1 Like
Statistics
Notes
  • Hi
    Thank you for sharing an informative post
    Your article had a resourceful insight on the details. Essentially it is highly required to setup the guidelines and working accordingly to get the best results.
    Please keep posting and share your views with us on similar issues
    http://bit.ly/14cXMym
    Thanks,
    Reshma
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
606
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
17
Comments
1
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Social Media Marketing Analytics“Are My Social Media Efforts Effective?”
  • 2. Am I GettingWhat is QualityEngagement Websiteand am I Visitors?Doing itRight? Is My Content Any Good?What AreMy Goals? Am I Generating Leads & Sales?
  • 3. “Show Me Data”
  • 4. Let’s Offer Some Insight!
  • 5. Agenda• Twitter Metrics• Facebook Metrics• Google Analytics• Shout Outs: Listening Platforms
  • 6. Rules• Success is Arbitrary; all businesses are different. Begin with benchmarks, then improve them• Formulas and KPIs are just numbers; taking action to improve business is the goal of any “marketing”• Track conversions. You’re in this to make money; prove to management social’s contribution
  • 7. Gather the Following (Monthly) Number of Followers Active Followers Tweets Mentions Retweets Received Retweets Given @Replies Tweets Favorited Number of Clicks from Original Content
  • 8. Is My Message Relevant to Followers?• Active Followers/ Total Followers x 100 = Engaged Follower Rate – Active Followers: Number of followers who retweeted you or mentioned you in a tweet 40/1000 x 100 = 4%
  • 9. Am I Engaging with Followers?• (Retweets Given + @replies) / Followers x 100 = Conversation Rate (100+ 30)/1000 x 100 = 13%
  • 10. Is My Content Relevant?• Retweets Received / Tweets x 100 = Amplification Rate 60 / 1000 x 100 = 6%
  • 11. Is My Content Influential?• (Mentions + Retweets Received + Favorited Posts)/ Tweets = Content Influence Rate  (120 + 60 +10)/ 1000 x 100 = 19%
  • 12. Did My Original Content Attract Website/Blog Visitors?• Original Content Post Clicks / Total Original Content Posts = Clicks per Post  463 /2 = 232
  • 13. Twitter Metric Dashboards
  • 14. Have Fun With Twitilyzer
  • 15. Gather the Following (Monthly) Number of Page Fans Lost Fans Organic Page Impressions Viral Page Impressions Posts Post Likes, Comments, Shares Consumptions (Post clicks, link clicks, video clicks, photo clicks)
  • 16. Is My Page Growing?• (New Fans-Lost Fans) / Previous Period New Fans = Fan Growth Rate (100-10)/80 = 12%
  • 17. Are My Posts or Page Content Viral?• PTAT (Likes, Shares, Comments- Activity that shows in newsfeeds, a k a Stories)/ Organic Reach) x 100 = Virality Rate  4,000 / 190,000 x 100 = 2.10% – Organic reach: The number of unique people, fans or non-fans, who saw this post in their news feed, ticker or on your Page. – Viral reach: The number of unique people who saw this post from a story published by a friend.
  • 18. Is My Content Being Shared?• # of Shares/ # of Posts= FB Amplification Rate 100 / 60 = 1.66, aka shares per post
  • 19. Are My Fans Engaging with my Posts?• PTAT + Consumptions (Clicks or Views of Links in Posts) / Fans x 100 = Fan Engagement Rate  2,000 + 500 / 7,500 x 100 = 33% Socialbakers research
  • 20. Is My Content Relevant• (Likes + Comments + Shares)/ Fans x 100 = Post Engagement Rate  1,600 / 7,500 x 100 = 21% Photo Video Text Link
  • 21. Measure and Tag Posts with Page Lever
  • 22. Have Your Conversion Goals Set UpeCommerce-Purchase Lead Generation- Trials/Content
  • 23. Create Advanced Segment
  • 24. Is Social Media Generating Conversions?
  • 25. Does Social Media Contribute to Other Channel Conversions? (Attribution)Lead Gen SiteeCommerce Site
  • 26. Which Channels Bring More Engaged Traffic to Your Site/Blog?
  • 27. How Does Social Media EngagementMetrics Compare to Other Channels?
  • 28. What is the Value of a Social Media Transaction?
  • 29. What is the Conversion Rate of Social Media Versus Other Channels?
  • 30. ROI: eCommerce• Gather: Platform Costs, Ad Costs, Content Costs, Time Costs*, Consultant Costs*, Revenue generated (Option- add LTV)• (Revenue-Costs)/Costs = Return on Investment• * Depending on philosophy, feel free to eliminate these items.
  • 31. Lead Gen Sites: Cost Per Conversion• Gather: Platform Costs, Ad Costs, Content Costs, Time Costs*, Consultant Costs*, Conversions (Last)• Costs/Conversions = Cost Per Conversion
  • 32. Shout Out: Social Snap
  • 33. “OK- Let’s Invest More Into Social”
  • 34. Listening and Reputation
  • 35. Shout Out:
  • 36. Daily Monitoring Emails
  • 37. Shout Out:
  • 38. Have a Dashboard?I’ll help you develop and manage a custom dashboard
  • 39. Questions? Need Help? • Contact Paul Mosenson of NuSpark Marketing • pmosenson@nusparkmarketing.com • 610-604-0639 • www.nusparkmarketing.com • @nusparkmktgHappy to Help! That’smy Job!