Millennial Marketing Guide
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  • 1. NuSpark MarketingA Guide to Marketing to Millennials Attitudes, Messaging, Media www.nusparkmarketing.com, @nusparkmktg
  • 2. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesWHO © 2010 Mike Moran
  • 3. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesThe Need to Be Connected © 2010 Mike Moran
  • 4. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesTraits of the Millennial © 2010 Mike Moran
  • 5. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesMillennials are Diverse © 2010 Mike Moran
  • 6. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesHow Millennials are different from past generations © 2010 Mike Moran
  • 7. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesA Summary of Millennial Values © 2010 Mike Moran
  • 8. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesMillennials are Connected © 2010 Mike Moran
  • 9. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesHow Millennials View Themselves vs. Parents © 2010 Mike Moran
  • 10. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesMillennials are Powered and Protected © 2010 Mike Moran
  • 11. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesMillennials are Accepting and Diverse © 2010 Mike Moran
  • 12. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesTechnology has Caused Media Consumption to beFragmented More Than Ever © 2010 Mike Moran
  • 13. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesMillennials Want to Be Rich and Famous © 2010 Mike Moran
  • 14. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesMillennials Priorities in Life © 2010 Mike Moran
  • 15. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesMillennials Are Unique © 2010 Mike Moran
  • 16. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesMARKETING © 2010 Mike Moran
  • 17. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesGeneral Differences; Online Activities Highest Skew Watch Online Videos Social Networking Games Music IM © 2010 Mike Moran
  • 18. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesMillennials Use Technology © 2010 Mike Moran
  • 19. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesMillennials Usage of Mobile and Online Activities © 2010 Mike Moran
  • 20. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesMillennials Cannot Live Without Internet andMobile © 2010 Mike Moran
  • 21. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesMillennials Prefer Video and Social vs. Others © 2010 Mike Moran
  • 22. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesThe Rise of Multi-Tasking © 2010 Mike Moran
  • 23. Paul Mosenson, President, NuSpark Marketing Lead Generation Services90% of Millennials Use Social Media © 2010 Mike Moran
  • 24. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesHighest Percentage of Social Media Users 18-34 © 2010 Mike Moran
  • 25. Paul Mosenson, President, NuSpark Marketing Lead Generation Services1/3 of Twitter Users are 25-34 © 2010 Mike Moran
  • 26. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesMillennials Use Social Media © 2010 Mike Moran
  • 27. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesMillennials Use Social Media Frequently © 2010 Mike Moran
  • 28. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesOnly 35% of Millennials watch TV live © 2010 Mike Moran
  • 29. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesMillennials Use of Television vs. Boomers © 2010 Mike Moran
  • 30. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesMillennial Men Watch More TV and Video ThanWomen © 2010 Mike Moran
  • 31. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesMillennial Men Like to Post Videos © 2010 Mike Moran
  • 32. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesQuick Stats One © 2010 Mike Moran
  • 33. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesQuick Stats 2 © 2010 Mike Moran
  • 34. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesMillennials Sleep With Their Cell Phone © 2010 Mike Moran
  • 35. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesMillennials Text Frequently © 2010 Mike Moran
  • 36. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesMillennials Talk and Text While Driving © 2010 Mike Moran
  • 37. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesMarketing to Millennials © 2010 Mike Moran
  • 38. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesMost Effective Marketing Techniques © 2010 Mike Moran
  • 39. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesMillennial Brand Strategy Foundation © 2010 Mike Moran
  • 40. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesMillennial Brand Values © 2010 Mike Moran
  • 41. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesQuestions?  Contact Paul Mosenson of NuSpark Marketing  pmosenson@nusparkmarketing.com  610-812-2725  www.nusparkmarketing.com © 2010 Mike Moran