Millennial Marketing Guide

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Millennial Marketing Guide

  1. 1. NuSpark MarketingA Guide to Marketing to Millennials Attitudes, Messaging, Media www.nusparkmarketing.com, @nusparkmktg
  2. 2. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesWHO © 2010 Mike Moran
  3. 3. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesThe Need to Be Connected © 2010 Mike Moran
  4. 4. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesTraits of the Millennial © 2010 Mike Moran
  5. 5. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesMillennials are Diverse © 2010 Mike Moran
  6. 6. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesHow Millennials are different from past generations © 2010 Mike Moran
  7. 7. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesA Summary of Millennial Values © 2010 Mike Moran
  8. 8. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesMillennials are Connected © 2010 Mike Moran
  9. 9. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesHow Millennials View Themselves vs. Parents © 2010 Mike Moran
  10. 10. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesMillennials are Powered and Protected © 2010 Mike Moran
  11. 11. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesMillennials are Accepting and Diverse © 2010 Mike Moran
  12. 12. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesTechnology has Caused Media Consumption to beFragmented More Than Ever © 2010 Mike Moran
  13. 13. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesMillennials Want to Be Rich and Famous © 2010 Mike Moran
  14. 14. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesMillennials Priorities in Life © 2010 Mike Moran
  15. 15. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesMillennials Are Unique © 2010 Mike Moran
  16. 16. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesMARKETING © 2010 Mike Moran
  17. 17. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesGeneral Differences; Online Activities Highest Skew Watch Online Videos Social Networking Games Music IM © 2010 Mike Moran
  18. 18. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesMillennials Use Technology © 2010 Mike Moran
  19. 19. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesMillennials Usage of Mobile and Online Activities © 2010 Mike Moran
  20. 20. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesMillennials Cannot Live Without Internet andMobile © 2010 Mike Moran
  21. 21. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesMillennials Prefer Video and Social vs. Others © 2010 Mike Moran
  22. 22. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesThe Rise of Multi-Tasking © 2010 Mike Moran
  23. 23. Paul Mosenson, President, NuSpark Marketing Lead Generation Services90% of Millennials Use Social Media © 2010 Mike Moran
  24. 24. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesHighest Percentage of Social Media Users 18-34 © 2010 Mike Moran
  25. 25. Paul Mosenson, President, NuSpark Marketing Lead Generation Services1/3 of Twitter Users are 25-34 © 2010 Mike Moran
  26. 26. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesMillennials Use Social Media © 2010 Mike Moran
  27. 27. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesMillennials Use Social Media Frequently © 2010 Mike Moran
  28. 28. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesOnly 35% of Millennials watch TV live © 2010 Mike Moran
  29. 29. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesMillennials Use of Television vs. Boomers © 2010 Mike Moran
  30. 30. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesMillennial Men Watch More TV and Video ThanWomen © 2010 Mike Moran
  31. 31. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesMillennial Men Like to Post Videos © 2010 Mike Moran
  32. 32. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesQuick Stats One © 2010 Mike Moran
  33. 33. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesQuick Stats 2 © 2010 Mike Moran
  34. 34. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesMillennials Sleep With Their Cell Phone © 2010 Mike Moran
  35. 35. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesMillennials Text Frequently © 2010 Mike Moran
  36. 36. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesMillennials Talk and Text While Driving © 2010 Mike Moran
  37. 37. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesMarketing to Millennials © 2010 Mike Moran
  38. 38. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesMost Effective Marketing Techniques © 2010 Mike Moran
  39. 39. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesMillennial Brand Strategy Foundation © 2010 Mike Moran
  40. 40. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesMillennial Brand Values © 2010 Mike Moran
  41. 41. Paul Mosenson, President, NuSpark Marketing Lead Generation ServicesQuestions?  Contact Paul Mosenson of NuSpark Marketing  pmosenson@nusparkmarketing.com  610-812-2725  www.nusparkmarketing.com © 2010 Mike Moran

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