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Slide 1: Blue Ocean Strategy 1 www.study Marketing.org
Slide 2: Contents 1. Blue Ocean Vs. Red Ocean Strategy 2. Blue Ocean Strategy Tools 3. Strategy Canvas and Four Action Framework 4. Six Principles of Blue Ocean Strategy 5. Formulating Blue Ocean Strategy 6. Executing Blue Ocean Strategy If you find this presentation useful, please consider telling others about our site (www.studyMarketing.org) 2 www.study Marketing.org
Slide 3: You can download this presentation at: www.studyMarketing.org Please visit www.studyMarketing.org for more presentations on strategy, marketing, branding, and innovation 3 www.study Marketing.org
Slide 4: Blue Ocean Vs. Red Ocean Strategy 4 www.study Marketing.org
Slide 5: Blue Ocean vs. Red Ocean Strategy Blue Ocean Strategy Red Ocean Strategy • • Create uncontested Compete in existing market space market space • • Make the competition Beat the competition irrelevant • • Create and capture new Exploit existing demand demand 5 www.study Marketing.org
Slide 6: Blue Ocean vs. Red Ocean Strategy Blue O
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