• Save
RDV_Media 2012 - Context: A Personalization Engine
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

RDV_Media 2012 - Context: A Personalization Engine

  • 1,797 views
Uploaded on

Personalization of the media: Future perspectives and new models.

Personalization of the media: Future perspectives and new models.

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,797
On Slideshare
887
From Embeds
910
Number of Embeds
7

Actions

Shares
Downloads
1
Comments
0
Likes
0

Embeds 910

http://www.digitalforreallife.com 866
http://www.business2community.com 26
http://www.nurun.ca 7
http://www.intellia.com 6
http://www.nurunfrance.com 2
http://www.twylah.com 2
http://feeds.feedburner.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. RDV_MEDIA 2012CONTEXT: A PERSONALIZATIONENGINENURUN PERSONALIZATION OF THE MEDIA: FUTURE PERSPECTIVES AND NEW MODELS :: 09.13.2012 :: @GREGOIREBARET
  • 2. OVERVIEW... The logical evolution of personalized access to content. The fundamentals that shape the media experience. The way that this challenges our relationship with information.09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret
  • 3. WHAT’S THE PROBLEM?
  • 4. 1ST PROBLEM CAN NO LONGER CHOOSE ‟Abundance is moving away from happiness”09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret 4
  • 5. WHAT I WANT FROM MY MEDIA: HELP ME SORT The more we have access to content, the harder it is to obtain, choose, sort, identify... ...We work to filter this: - by popularity - by affinity - by suggested shortcuts Source: Onformative09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret 5
  • 6. The most shared... The most searched... The most commented on...09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret 6
  • 7. 2ND PROBLEM NOT BEING ABLE TO ARBITRATE ‟Hell is everyone else”09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret 7
  • 8. WHAT I WANT FROM MY MEDIA: INSPIRE ME There’s so much to see and tell through advertising and marketing. One of the best ways to get an idea is to share it with family and friends... ... my family and friends are a filter of choice: - what they like - what they do - what they want09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret 8
  • 9. Social for: Sharing Filtering by themes... Sharing research... entertainment...09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret 9
  • 10. 3RD PROBLEM TO NOT RECOGNIZE OURSELVES ‟What about me?”09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret 10
  • 11. WHAT I WANT FROM MY MEDIA: RESEMBLE ME (SERIOUSLY) Since the best way to serve is by better knowing ourselves, the media must learn from us (our actions, our statements, our opinions, our whereabouts). What I appreciate, what I do, what I will do... welcome to preemptive media. source: Onformative09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret 11
  • 12. Do-it-yourself (DIY)... ... consistency (contraint) through design09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret 12
  • 13. Selective... Learning... Predictive...09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret 13
  • 14. ... or automatic (according to an algorithm). A game, statistics, a robot, 2 texts: For fans of the New York Giants: "Hakeem Nicks played an excellent game and helped the Giants beat the Patriots 21-17 in Indianapolis. Thanks to this victory, New York wins the Superbowl." For fans of the losing team: "After an average game played by Tom Brady, the Patriots lost against the Giants 21-17. The New England Patriots came close to a victory but were unable to obtain the championship title."09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret 14
  • 15. BY EXTENSION... UNDERSTAND YOUR ENTOURAGE ‟From quantified-self to quantified-surrounding”09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret 15
  • 16. WHAT I EXPECT FROM MY MEDIA: ADAPT YOURSELF Because I don’t consult content in under the same circumstances when I’m on a bus, at work, at home, with friends... ...technology works to recognize the environment I’m in and adapt its context accordingly.09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret 16
  • 17. The audience... The format... The location... source: Javis Perez ... time.09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret 17
  • 18. BY EXTENSION... THE CONTINUATION OF THE MEDIA ‟One screen can hide another”09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret 18
  • 19. WHAT I WANT FROM MY MEDIA: ADAPT YOURSELF!!! A strong signal: television is reinventing itself and moving towards taking a strong position in the mobile industry. To interact with content being broadcast. To interact with others. Background: combine sources and screens so that everyone has their own variation of content or service. source: Onformative09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret 19
  • 20. Combine screens... Combine sources... Extend screens...09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret 20
  • 21. WHAT’S NEXT? (A FINE EXAMPLE OF CONSCIOUSNESS)
  • 22. +MORE CONTROL OF OUR INTERFACES = - LESS CONTROL OF OUR CONTENT?09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret 22
  • 23. OUR CHALLENGES: #1 MUTANT AUDIENCE Personalization and tracking mutate individuals: more specialized, more precise, more efficient, more connected... ...but less likely to learn or discover something by surprise. The media must compensate for this. source: Onformative09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret 23
  • 24. OUR CHALLENGES: #2 A PUBLIC PRIVATE LIFE Digital media has established itself as an extension of ourselves... On the condition that we make our personal data public. This «big data» creates a new relationship of trust and confidentiality.09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret 24
  • 25. THANK YOU.(ANY QUESTIONS?)NURUN @GREGOIREBARET