RDV_Media 2012 - Context: A Personalization Engine

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Personalization of the media: Future perspectives and new models.

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RDV_Media 2012 - Context: A Personalization Engine

  1. 1. RDV_MEDIA 2012CONTEXT: A PERSONALIZATIONENGINENURUN PERSONALIZATION OF THE MEDIA: FUTURE PERSPECTIVES AND NEW MODELS :: 09.13.2012 :: @GREGOIREBARET
  2. 2. OVERVIEW... The logical evolution of personalized access to content. The fundamentals that shape the media experience. The way that this challenges our relationship with information.09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret
  3. 3. WHAT’S THE PROBLEM?
  4. 4. 1ST PROBLEM CAN NO LONGER CHOOSE ‟Abundance is moving away from happiness”09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret 4
  5. 5. WHAT I WANT FROM MY MEDIA: HELP ME SORT The more we have access to content, the harder it is to obtain, choose, sort, identify... ...We work to filter this: - by popularity - by affinity - by suggested shortcuts Source: Onformative09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret 5
  6. 6. The most shared... The most searched... The most commented on...09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret 6
  7. 7. 2ND PROBLEM NOT BEING ABLE TO ARBITRATE ‟Hell is everyone else”09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret 7
  8. 8. WHAT I WANT FROM MY MEDIA: INSPIRE ME There’s so much to see and tell through advertising and marketing. One of the best ways to get an idea is to share it with family and friends... ... my family and friends are a filter of choice: - what they like - what they do - what they want09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret 8
  9. 9. Social for: Sharing Filtering by themes... Sharing research... entertainment...09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret 9
  10. 10. 3RD PROBLEM TO NOT RECOGNIZE OURSELVES ‟What about me?”09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret 10
  11. 11. WHAT I WANT FROM MY MEDIA: RESEMBLE ME (SERIOUSLY) Since the best way to serve is by better knowing ourselves, the media must learn from us (our actions, our statements, our opinions, our whereabouts). What I appreciate, what I do, what I will do... welcome to preemptive media. source: Onformative09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret 11
  12. 12. Do-it-yourself (DIY)... ... consistency (contraint) through design09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret 12
  13. 13. Selective... Learning... Predictive...09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret 13
  14. 14. ... or automatic (according to an algorithm). A game, statistics, a robot, 2 texts: For fans of the New York Giants: "Hakeem Nicks played an excellent game and helped the Giants beat the Patriots 21-17 in Indianapolis. Thanks to this victory, New York wins the Superbowl." For fans of the losing team: "After an average game played by Tom Brady, the Patriots lost against the Giants 21-17. The New England Patriots came close to a victory but were unable to obtain the championship title."09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret 14
  15. 15. BY EXTENSION... UNDERSTAND YOUR ENTOURAGE ‟From quantified-self to quantified-surrounding”09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret 15
  16. 16. WHAT I EXPECT FROM MY MEDIA: ADAPT YOURSELF Because I don’t consult content in under the same circumstances when I’m on a bus, at work, at home, with friends... ...technology works to recognize the environment I’m in and adapt its context accordingly.09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret 16
  17. 17. The audience... The format... The location... source: Javis Perez ... time.09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret 17
  18. 18. BY EXTENSION... THE CONTINUATION OF THE MEDIA ‟One screen can hide another”09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret 18
  19. 19. WHAT I WANT FROM MY MEDIA: ADAPT YOURSELF!!! A strong signal: television is reinventing itself and moving towards taking a strong position in the mobile industry. To interact with content being broadcast. To interact with others. Background: combine sources and screens so that everyone has their own variation of content or service. source: Onformative09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret 19
  20. 20. Combine screens... Combine sources... Extend screens...09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret 20
  21. 21. WHAT’S NEXT? (A FINE EXAMPLE OF CONSCIOUSNESS)
  22. 22. +MORE CONTROL OF OUR INTERFACES = - LESS CONTROL OF OUR CONTENT?09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret 22
  23. 23. OUR CHALLENGES: #1 MUTANT AUDIENCE Personalization and tracking mutate individuals: more specialized, more precise, more efficient, more connected... ...but less likely to learn or discover something by surprise. The media must compensate for this. source: Onformative09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret 23
  24. 24. OUR CHALLENGES: #2 A PUBLIC PRIVATE LIFE Digital media has established itself as an extension of ourselves... On the condition that we make our personal data public. This «big data» creates a new relationship of trust and confidentiality.09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret 24
  25. 25. THANK YOU.(ANY QUESTIONS?)NURUN @GREGOIREBARET

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