Creating Great Analog Souvenirs for a Digital Era
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Creating Great Analog Souvenirs for a Digital Era

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Slidedeck from Ryan Bigge’s March 11, 2013 talk at SXSW about analog souvenirs and physidigital objects: ...

Slidedeck from Ryan Bigge’s March 11, 2013 talk at SXSW about analog souvenirs and physidigital objects:

“Online and offline worlds are now melting together. But life in the cloud lacks the permanence of paper, which is why we’re starting to lose significant emotional moments in the digital ether. In response, artists and brands are creating analog souvenirs. Learn how to convert fleeting texts and tweets into physidigital keepsakes through a mix of research, design thinking and creative inspiration.”

Audio for presentation available at http://schedule.sxsw.com/2013/events/event_IAP3500

Ryan Bigge is a Content Strategist at Nurun Toronto. He blogs about analog souvenirs at physidigital.com

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Creating Great Analog Souvenirs for a Digital Era Creating Great Analog Souvenirs for a Digital Era Presentation Transcript

  • HELLO, SXSW Creating Great Analog Souvenirs for a Digital Era Ryan Bigge March 11, 2013@biggeidea
  • Can I borrow a feeling? Every great analog souvenir should evoke an emotional response or meet an emotional needVisit physidigital.com for image sources
  • Evan Roth solitaire.exeWindows 98
  • Instaprint
  • Photoshop in real life
  • Alan Belcher
  • deaddrops.com
  • Let me clarify…physidigital is a physical manifestation ofa digital experience
  • Let me clarify…physidigital is a physical manifestation ofa digital experienceanalog souvenirs are a specific type ofphysidigital object or experience
  • TomHaverford’sreal lifePinterestboard(Season 5 Episode 4 ofParks and Recreation)
  • old is the new new“The future of interactivity involves a picture of ahamburger on a corkboard.” –Ryan Bigge
  • old is the new new“The future of interactivity involves a picture of ahamburger on a corkboard.” –Ryan Bigge“The next decade is going to be about healing thedigital-physical divide by pulling bits back into theworld of atoms.” –Wired
  • The plan•  Why are analog souvenirs so popular?•  Philosophical and artistic motivations•  Personal tips and insights•  Using analog souvenirs to drive retail innovation
  • Analog souvenirsWhy so popular?
  • Pantonecalendar
  • fizzydigitalphysidigital sounds like fizzy digital
  • fizzydigitalphysidigital sounds like fizzy digitalfizzy digital fuzzy digital
  • dematerialization All that is solid melts into zeros and ones
  • rematerialization
  • Facebook’sanalog lab
  • Analog souvenirsA bit of theory
  • PolaroidCacher
  • “Beautiful as the chance meeting on a dissectingtable of a sewing machine and an umbrella.”
  • Hybrid thoughts•  Dada collage•  Surrealism•  Druids vs. Engineers (Paul Saffro)•  Nathan Jurgenson vs. IRL Fetish•  Reverse skeuomorph
  • SXSW 2013 comrades•  The Paradox of the Cloud•  Digital Reality: Life in Two Worlds•  Re-imagining Toys: Merging the Physical and Digital•  Physical and Digital Collide: Retail Rewired•  Embracing Analog: Why Physical is Hot•  Are You a Digital Hoarder?•  Analogue Anonymous Meetup
  • Analog souvenirsWhat I’ve learned
  • txt2hold.ca
  • tweet2hold.com
  • MakerFaireToronto2011
  • The Brototypes: Ryan Bigge Ron Wild Dylan Reibling Edwin Lara
  • Lymbix emotes •  Affection •  Enjoyment •  Amusement •  Contentment •  Sadness •  Anger •  Fear •  HumiliationLymbix.com
  • physical manifestation ofdigital experience 1.0Photo courtesy of dylanreibling.com
  • physical manifestation ofdigital experience 2.0Photo courtesy of dylanreibling.com
  • behold txt2holdPhoto courtesy of dylanreibling.com
  • Lesson #1Do your research
  • Sweet emotion•  Baby announcements•  Birthday wishes•  Romantic messages
  • Lesson #2Test in the real world
  • tweet2holdNuit Blanche2011TorontoPhoto courtesy of mikelewisphotographer.com
  • Photo courtesy of mikelewisphotographer.com
  • NuitBlanche2011TorontoPhoto courtesy of mikelewisphotographer.com
  • Lesson #3Idea selects the technology
  • “Paper holds a memory.”–John Guppy, Toronto Origami Society
  • Lesson #4You are not yourtarget audience
  • Jake Barton is smart“The broader you go with your work, the simpler itneeds to be.”“People can be more interesting than technology.” --Local Projects | vimeo.com/54561376
  • Lesson #5Accumulation is a powerfulaesthetic toolVideo about tweet2hold’s physical data visualizationproject for Social Media Week Toronto 2012: vimeo.com/43832564
  • Lesson RecapDo your researchTest in the real worldIdea selects the technologyYou are not your target audienceAccumulation is a powerful aesthetic tool
  • Analog souvenirsEnhancing in-store retail
  • Nurun digital in-storewww.digitalforreallife.com/2013/02/in-store-product-discovery/
  • Improving in-store findabilitywww.digitalforreallife.com/2013/02/in-store-product-discovery/
  • An app for thatwww.digitalforreallife.com/2013/02/in-store-product-discovery/
  • Evernote Smart Notebookby Moleskine
  • Looking for inspiration?physidigital.comIncludes links to all material referenced in this slidedeck
  • Resourcesphysidigital.comtxt2hold.catweet2hold.comnurun.comnew-aesthetic.tumblr.comRobin Sloan, Dance the Flip-Flop Frighteningly Ambitious Startup Ideas medium.com/xoxo-festival/2c9ea2927fb2 infovore.org/archives/2012/07/30/ghostcar/ edge.org/response-detail/2385thenewinquiry.com/essays/the-irl-fetish/