Marketing 3.0The Future of Marketing with Web 3.0 Mehmet Nuri Çankaya Regional Marketing Manager Microsoft Middle East and...
What is Consumerization?                         What is Web 3.0?How Consumerization of IT will change the future of Digit...
work-life                           more  blur                              mobile              digital    multiple       ...
Consumerization Is Driven by…
Embracing the Consumerization of IT  We have four components to our strategyWindows             Security and management   ...
VIDEO
Installation Phase                                    Deployment Phase                      Initial                    Hyp...
Web 3.0 = Evolving Web            Solid                   Fluid            Gas    Tight bundle     Loose bundle           ...
Authors: Halil Aksu Mehmet Nuri Çankaya Uğur Candan
Trends          Web 3.0                      ImpactsCollaborative         Smart                          Economic Impacts ...
“Because the purpose of business is to create a customer, the business enterprise has two – and only two –basic functions:...
#1 Marketing 3.0 is SmartSemantic
relatedknowledge   relevance   creative             interactive                                   socialSemantic Web in Ma...
Creativity        Relevance                Engage                                  mentROMI vs RCE
VIDEO
#2 #3 Marketing 3.0 is Collaborative and FastMulti Dimension Devices and Cloud
VIDEO
LongTouch           battery lifeThinner, ligh   Modernter, faster     security                New formSensors         fact...
Windows 8       Windows      All the apps   Cloud-       Get more at       reimagined   you want       connected    the Wi...
DEMO
Why Microsoft?
VIDEO
Marketing 3.0
Marketing 3.0
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Marketing 3.0

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Marketing 3.0 presentation at Click Marketing Summit Dubai on June 11th, 2012 by Mehmet Nuri Cankaya

Published in: Business, News & Politics
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Transcript of "Marketing 3.0 "

  1. 1. Marketing 3.0The Future of Marketing with Web 3.0 Mehmet Nuri Çankaya Regional Marketing Manager Microsoft Middle East and Africa twitter: @nuricankaya
  2. 2. What is Consumerization? What is Web 3.0?How Consumerization of IT will change the future of Digital Marketing How to prepare for Marketing 3.0 Futuristic case studies for Marketing 3.0
  3. 3. work-life more blur mobile digital multiple generation devices tech fastCONSUMERIZATION savvy paced
  4. 4. Consumerization Is Driven by…
  5. 5. Embracing the Consumerization of IT We have four components to our strategyWindows Security and management productivity development
  6. 6. VIDEO
  7. 7. Installation Phase Deployment Phase Initial Hype Synergy MaturityMarket Maturity Late followers and market maturity Full market potential realization Fast moving infrastructure Leading innovations ~1970 2000 ~2030 60 – 70 years
  8. 8. Web 3.0 = Evolving Web Solid Fluid Gas Tight bundle Loose bundle No bundle Immobile Moderately mobile Actively mobile Immiscible Moderately miscible Easily miscible Incompressible Mod. compressible Easily compressible Cold Warm Hot
  9. 9. Authors: Halil Aksu Mehmet Nuri Çankaya Uğur Candan
  10. 10. Trends Web 3.0 ImpactsCollaborative Smart Economic Impacts Fast Social Impacts Technology Impacts Social Trends Economic Trends Technology Trends
  11. 11. “Because the purpose of business is to create a customer, the business enterprise has two – and only two –basic functions: marketing and innovation.” – Peter Drucker
  12. 12. #1 Marketing 3.0 is SmartSemantic
  13. 13. relatedknowledge relevance creative interactive socialSemantic Web in Marketing 3.0
  14. 14. Creativity Relevance Engage mentROMI vs RCE
  15. 15. VIDEO
  16. 16. #2 #3 Marketing 3.0 is Collaborative and FastMulti Dimension Devices and Cloud
  17. 17. VIDEO
  18. 18. LongTouch battery lifeThinner, ligh Modernter, faster security New formSensors factors
  19. 19. Windows 8 Windows All the apps Cloud- Get more at reimagined you want connected the Windows Store Reimagined At home and Great Built on a browsing with at work experience solid IE10 across foundation hardware
  20. 20. DEMO
  21. 21. Why Microsoft?
  22. 22. VIDEO
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