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Radical design processes for systemic change
Radical design processes for systemic change
Radical design processes for systemic change
Radical design processes for systemic change
Radical design processes for systemic change
Radical design processes for systemic change
Radical design processes for systemic change
Radical design processes for systemic change
Radical design processes for systemic change
Radical design processes for systemic change
Radical design processes for systemic change
Radical design processes for systemic change
Radical design processes for systemic change
Radical design processes for systemic change
Radical design processes for systemic change
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Radical design processes for systemic change

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Presentation given at the Relating Systems Thinking & Design 2013 symposium. The presentation addresses how the Ulstein Bridge Concept design research project has affected the offshore ship industry …

Presentation given at the Relating Systems Thinking & Design 2013 symposium. The presentation addresses how the Ulstein Bridge Concept design research project has affected the offshore ship industry through three interventions.

For more information on the symposium, see: http://www.systemic-design.net/

For more information on the Ulstein Bridge Concept, see: http://www.designresearch.no/projects/ulstein-bridge-concept

Published in: Design, Business, Technology
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  • 1. Radical design processes for systemic change Sigrun Lurås & Kjetil Nordby The Ulstein Bridge Concept Ocean Industries Concept Lab The Oslo School of Architecture and Design Sigrun Lurås & Kjetil Nordby | Radical design processes for systemic change ©UBC/AHO
  • 2. Sigrun Lurås & Kjetil Nordby | Radical design processes for systemic change ©UBC/AHO
  • 3. The Ulstein Bridge Concept project Duration 2011-2014 (Pre-study 2010) Goals 1. To develop a new ship bridge concept for advanced marine operations. 2. To put Ulstein in a front position in radical ship design. 3. To develop design centered knowledge and processes that are especially tailored for very complex activities in the ship building industries. Partners • The Oslo School of Architecture and Design (AHO) • Ulstein Power and Control • Høgskolen i Ålesund • Kwant controls • Technology partners in Germany, USA, the Netherlands, England and Slovenia Funding • Pre-study: the Norwegian Design Council and the Ulstein Group. • Main project: the Norwegian Research Council’s MAROFF programme and the Ulstein Group. Sigrun Lurås & Kjetil Nordby | Radical design processes for systemic change ©UBC/AHO
  • 4. Overview of presentation • Systems involved in ship bridge design • 3 interventions for systemic change • The interventions in relation to Meadows’ places to intervene in a system • Conclusions: Semi-open innovation processes for systemic change Sigrun Lurås & Kjetil Nordby | Radical design processes for systemic change ©UBC/AHO
  • 5. Company Regulators Project organisation Rules & regulations Operation Ship Market Bridge Console Other domains HMI Sigrun Lurås & Kjetil Nordby | Radical design processes for systemic change ©UBC/AHO
  • 6. How can we make radical innovations possible in these systems? Sigrun Lurås & Kjetil Nordby | Radical design processes for systemic change ©UBC/AHO
  • 7. 3 interventions Presented by • Objectives • Target • Strategy • Means of presentation • Results 1 2 3 Sigrun Lurås & Kjetil Nordby | Radical design processes for systemic change ©UBC/AHO
  • 8. The 1st intervention Sigrun Lurås & Kjetil Nordby | Radical design processes for systemic change ©UBC/AHO
  • 9. The 2nd intervention Sigrun Lurås & Kjetil Nordby | Radical design processes for systemic change ©UBC/AHO
  • 10. The 3rd intervention Sigrun Lurås & Kjetil Nordby | Radical design processes for systemic change ©UBC/AHO
  • 11. 1st intervention Internal External External Local & global (Internet) Local (targeted) Create interest internally Create industry interest Create commitment Objectives 3rd intervention Local (closed) Target 2nd intervention Communicate the project’s ambitions Create trust in that the vision is achievable Establish a common goal for Ulstein and AHO Get committed partners Position Ulstein as an innovative company Attract partners Strategy One-way communication One-way communication Two-way communication Means of presentation 3d visualisations and presentation Professional film production Interactive demonstrator Press conference with ”buzz-makers” Results Commitment from Ulstein and AHO New design research project Interest Innovation awards Further commitment New expectations Positive feedback and additional interest Position as innovative actors in the offshore ship industry
  • 12. Places to intervene in a system In increasing order of effectiveness (Meadows, 1998) 12. 11. 10. 9. 8. 7. 6. 5. 4. 3. 2. 1. Constants, parametres, numbers The sizes of buffers and other stabilizing stocks The structure of material stocks and flows The length of delays The strength of negative feedback loops The gain around driving positive feedback loops The structure of information flows The rules of the system The power to add, change, evolve or self-organise system structure The goals of the system The mindset or paradigm out of which the system arises The power to transcend paradigms Sigrun Lurås & Kjetil Nordby | Radical design processes for systemic change ©UBC/AHO
  • 13. A semi-open innovation process for systemic change? Company Regulators Project organisation Rules & regulations Operation Ship Market Bridge Console Other domains HMI ©UBC/AHO
  • 14. ©UBC/AHO
  • 15. Radical design processes for systemic change Sigrun Lurås & Kjetil Nordby The Ulstein Bridge Concept Ocean Industries Concept Lab The Oslo School of Architecture and Design Sigrun Lurås & Kjetil Nordby | Radical design processes for systemic change ©UBC/AHO

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