Case Studies: Hotel, Airline, NTO and Travel-‐Product Adver6sers
Holiday Inn’s Kids EAT & STAY Free Campaign Holiday Inn Hotels in the US and Canada help families save on travel by oﬀering free meals and accommoda;ons to their kids as long as they re with their parents Execu6on Equally eye-‐catching and beau;fully designed Leaderboard (728x90) banners were rotated evenly on all Wego Homepages. The promo messages Kids Stay & Eat FREE were heavily employed. Results A total of 51,729 impressions were delivered with results to 0.43% CTR. Users from the United States, Philippines and Singapore have the highest click throughs.
Marina Bay Sands’ Autumn Special Campaign As part of their marke;ng launch Over-‐all Results: eﬀorts, Marina Bay Sands wanted 0.15% Open Rate to pique the interest of visitors to 0.13% CTR Singapore par;cularly from Malaysia, Indonesia, Australia and India AU Subscribers: Execu6on 16.01% Open Rate 0.87% CTR A customized, well-‐designed email blast with value-‐worth eﬀorts were SG Subscribers: sent to Wego Subscribers from 27.43% Open Rate Singapore, Australia, India, 1.82% CTR Indonesia and Malaysia Results An average general CTR of 1.15% for the EDM, with 19.46% open rate was garnered. Australians and Singaporeans were the ones mostly interested in the oﬀer in terms of opening the email oﬀer
Accor’s 3 Day Super Sale Campaign To push it s Hotel Room bookings in Asia-‐Paciﬁc, Accor held a 3-‐Day Super Hotels Homepage Sale. Leaderboard: 0.68% CTR Execu6on Wego blocked over 80,000 impressions for standard banner placements. About 60% SOV was secured for the campaign period. All Featured Deals edi;ons also displayed the exci;ng promo message. Results An average of 0.43% CTR was accumulated by all placements. Among the banners, the Leaderboard (728x90) has the highest CTR at 0.68%. The Featured Deal has also accumulated a total of 368 clicks for all edi;ons – AU, SG, HK, MY, PH & ID.
Asiarooms’ CNY EDM & CaZish Campaign Hotel Details’ Asiaroom s launched a tac;cal CaZish: campaign aimed driving awareness of exclusive holiday oﬀerings in MY, ID, 0.74% CTR TH and AU des;na;ons. Execu6on Targeted to SG, MY and HK users, a Caeish placement was u;lized for two SG Subscribers: weeks. This placement is located 20.32% Open Rate Airfares and Hotels Details pages, two 3.67% CTR of the highest viewed pages. Finally, an EDM was also sent to SG subscribers. Results The placement resulted to 0.69% average CTR. Users from Malaysia were the ones most interested in the ad at 0.85% CTR. Almost 13,000 SG subscribers also received the EDM, which resulted to 20.32% Open Rate, and 3.67% CTR.
Air Asia’s 8 Years Anniversary Promo Campaign Air Asia celebra;ng its 8 wonderful years in the industry celebrated a limited promo;on all fares from SGD28 special deal for Asian Routes Flights Spotlight: 0.79% CTR Execu6on Wego ran standard size banners across the site. Air Asia also took the Flights Spotlight placement to heavily promote its campaign. The Flights Spotlight is located on top of the ﬂights search results. Results Standard size banners resulted to 0.42% CTR, while Flights Spotlight has 0.79% CTR. Users from Singapore, Indonesia, Malaysia and Australia were among who generated the highest click-‐throughs.
Lu]hansa’s Early Bird Campaign Campaign Lughansa encourages travelers to Flights Spotlight: book early to push sales on ﬂights from 0.74% CTR Singapore to Europe, par;cularly to Munich and Frankfurt Execu6on Skyscraper: To highlight the Early Bird Campaign, 1.34% CTR Wego has provided the Flights Spotlight. Targeted Ads were also delivered to Singaporean users search for Europe ﬂights, including a special deal in the Singapore Deals Page Results The Flights Spotlight placement garnered 0.74% CTR. All other placements have an average CTR of 0.76% with the Skyscraper in the Flights Search Results accumula;ng 1.38% CTR. Over 200 clicks for the Featured Deal was also recorded during the campaign period (8 to 30 Nov)
Lu]hansa’s European Sale EDM Campaign Lughansa oﬀers key ci;es in SEA for cheap ﬂights to their EU des;na;ons. Mail Open Rate: 17.44% Overall: 2.77% CTR Execu6on Lughansa sponsored a customized MY Subscribers: EDM to Wego subscribers from 5% CTR Singapore, Malaysia, Indonesia and Philippines Results An overall 2.77% CTR and an open rate of 17.44% for the key markets targeted. Malaysia and Singapore have shown a high interest to the marke;ng promo;on at 19% open rate. In addi;on, the oﬀer from Lughansa seem to have appealed more to Malaysian users at 5% CTR.
TWA’s Extraordinary Perth Campaign Campaign Tourism Western Australia launched their branding campaign promo;ng Flights HP: Extraordinary Perth to users in 0.56% CTR Singapore. Execu6on Various ROS banners and Flights Homepage placements were targeted to SG users. Moreover, newly launched TVC ad unit provided an innova;ve and media-‐rich adver;sing to Wego users TVC: 0.61% CTR in SG. The TVC can be played only once *for a demo, please check to make it less obtrusive. www.youtube.com/user/travelwego Results Flights Homepage Leaderboard provided prominent presence to the campaign and garnered a CTR of 0.56%. The 30-‐sec TVC was seen by over 14,000 unique visitors of Wego in SG and has produced an average CTR of 0.61%
Malaysia Airline’s Travel Fair Campaign Campaign Malaysia Airlines organized a week-‐ long travel fair to promote its low fares on Kuala Lumpur-‐origina;ng ﬂights. Execu6on Due to the promo s ;me-‐sensi;vity, CaZish: the Caeish was employed at 100% SOV 0.60% Ave CTR to MY users. In addi;on, an ROS Leaderboard placement was also used to generate awareness about the promo. Both of these placements provided the necessary prominence in the Wego site. Results Ager a week long online campaign, the MATF Caeish placement has accumulated ROS Leaderboard: 0.60% average CTR. The ROS Leaderboard 1.16% CTR also produced good results at 1.16% CTR.
Malaysia Airline’s MATTA Fair Campaign Campaign Following the MATF Campaign, the MAS and Malaysian Associa;on of Tour & Travel Agents (MATTA) held it s annual MATTA Fair, with MAS as Premium Leaderboard: one of the supporters. 0.59% CTR Execu6on Wego introduced the Premium Leaderboard at 100% SOV as this is a prominent placement for short-‐period campaigns. Other placements for this Premium & Featured Textlink: follow-‐up campaign includes ROS Mrec 0.66% Ave CTR and ROS Leaderboard Results The Premium Leaderboard accumulated a good CTR of 0.59%. The Premium and Featured Textlinks also did well and produced a 0.66% average CTR for this campaign.
Tune Hotel’s Branding Promo6on Campaign Overall Results: Tune Hotels promoted their various 0.68% Ave CTR SEA and London hotel proper;es through a branding campaign using various crea;ves. Execu6on Tune Hotels have Des;na;on-‐targeted Banner Placements on Wego s Hotels and Flights search pages. These banners would appear in key ci;es where Tune Hotels are located, i.e., Kuala Lumpur, Bali, Penang, London, Singapore, etc. Results Over all the campaign produced a 0.68% Average CTR. Tune Hotel banners for Penang searches proved to be popular at 0.94% CTR, Penang Searches: followed by Kuching and Kuala Lumpur at 0.89% and 0.83% Average CTR, respec;vely. 0.94% CTR
Hilton Hotel’s Great Getaway Campaign Campaign Hilton Hotels is promo;ng its Great Getaway campaign by oﬀering up to 1,910 clicks from ID Market 40% oﬀ on room rates to its worldwide Hilton gained addi6onal poreolio of hotels. conversions from the Distribu6on Partners exposure Execu6on The campaign used the Hotel Deals using Featured and Top 10 Deal placements. The oﬀer is changed weekly and thieplacements are shown in the 7 key markets inside Wego, plus partner sites such as Yahoo SEA, De;k Featured Deals: Travel, News.Com.AU, eBay Travel 3,000+ clicks in less than a month and ViaSingapore.com. Results The placement has produced over 5,600 clicks ager the campaign. Two-‐thirds of the clicks of the campaign come from the Indonesia site. Hilton has gained addi;onal exposure by being part of the Featured Deals.
Celcom Broadband’s Instanet Campaign Overall Results: An awareness campaign with “No 0.23% Ave CTR Frills, Internet Access” as their main selling point, Celcom Broadband’s Instanet launched their campaign targe;ng travellers to Malaysia. Execu6on This campaign has u;lized Wego’s ad targe;ng capabili;es. Animated Instanet banners are displayed across Indonesia: 0.27% CTR the Wego site to users searching for hotels in, ﬂights to, and even packages Australia: 0.28% CTR and travel deals for Malaysia. Results The placement has produced over 200,000 impressions in less than two months. Users from neighboring Indonesia, and even Australia searching for Malaysian Des;na;ons have produced the highest CTR.
TNZ’s South Island Promo6on Campaign Tourism New Zealand launched a campaign to promote NZ’s South Island Des;na;on and to boost their Homepage Placement: Facebook Fan Page. 0.39% CTR Execu6on ROS Banners: Singapore users were en;ced to “like” 0.36% CTR the TNZ FB Fan Page and submit their contact details for a lucky draw to win an iPad. Premium and exclusive home page placement, display banners and Wego’s social media network were u;lized to support this promo;on. Results More than 3,500 Singapore unique users visited the promo site, while over 700 entries were received. Social media has also proven to be a great marke;ng support where 40% of incoming traﬃc came from Twiner & Facebook promo;ons.
TNSW & SIA Promo for Families Campaign Tourism New South Wales, in Mail Open Rate: 17.44% partnership with Singapore Airlines, Overall: 2.77% CTR promoted des;na;on packages for Wego Newslener subscribers. Execu6on A customized EDM was sent out to over 31,000 subscribers in Singapore. Results Ager a week, an overall 1.30% CTR and an open rate of 22.77% was recorded for the the Singaporean subscribers
Thank You Nuniek Head of Sales in Indonesia firstname.lastname@example.org +62 817 0159 311 +62 9438 4740 +62 21 2557 1683 Skype : nuniek59 Wisma Metropolitan II, 6th Floor Jl.Jend Sudirman Kav.29-31 Jakarta 12920