INTRODUCTIONTO WEGO PRESENTED BY / NUNIEK SAPTARINI
CREDENTIALS Founded in 2005 by former executives from IHG, Yahoo!, Priceline and ZUJIOver 150 travel providers have signed commercial agreements with us. • Leading airlines and low-cost-carriers, such as Virgin Australia, Emirates, Qatar, Air New Zealand, Singapore Airlines, Lufthansa, Qantas…. • Leading hotel chains such as IHG, Starwood, Marriott, Accor, Carlson and Pan Pacific…. • Leading OTA’s and aggregators such as Expedia, ZUJI, HotelClub and Priceline….Over 20 distribution agreements including major portals. • Yahoo!, MSN, eBay, News.com.au, News Digital Media, a division viasingapore.com, Ninemsn Travel, of News Corp, is an investor. yoursingapore.com
WHAT IS A TRAVEL SEARCH ENGINE? We don’t sell travel. We deliver qualified, incremental leads to merchants who sell travel. Save Time. Pay Less. Travel More. SEARCH COMPARE CLICK HAND-OFF • Select Origin • Compare • Select the • Deep Linked and Multiple Best Into Provider Destination Prices and Site for Providers for Booking Each Flight
‘WHAT IF…’- IN A NUTSHELL Expe Emir ates dia Chunks of relevant travel data from OTA’s, airlines, Hotel s.co hotels is pulled in via high speed networks m Saved in virtual warehouse sitting on powerful machines Hotels Flights Deals Extract rooms Arranged & processed Extract Dates by complex algorithms Extract Fares Made available for travellers to harness via Wego network
Wego: TRAVEL SEARCH: SAVE earch Engine ? WEGO What Is A Travel S TIME 1. Slower Way – search all the suppliers individually 2. Faster way – Search all the OTAs and aggregators. However not all have the same offering and suppliers so you may miss out on opportunities. Still need to search a lot of sites. 3. Fastest Way – Search both direct suppliers and OTAs/Aggregators in one simple search on WEGO!
WEGO TRAFFIC OVERVIEW PAGE VIEWS 5.5 MILLION/MONTH UNIQUE VISITORS 2 MILLION TIME ON SITE 9 MINUTES PAGES PER VISIT 3 PAGES Country" Unique Visitors" Indonesia" 590,000" Singapore" 260,000" Australia" 250,000" Malaysia" 130,000" Philippines" 123,000" India" 120,000" United States" 110,000" United Kingdom" 62,000" Thailand" UNITED KINGDOM 47,000" South Korea" 45,000"February 2012
DEMOGRAPHICS & BEHAVIOUR Highly active travelers with disposable income 30% earn over US$50k/yr, 21% earn over US$100K/yr 80% have degrees or post-grad studies 47% professionals and/or managers QUARTER are “free spenders” and HALF are “early adopters” ¢ ✚ 47% malesí 53% females¢ 36% are aged 25-34, 23% are aged 35-44 52% access the Internet from home while 39% from the office, and over HALF use their mobile devices Types: “Shopping”, “Resorts”, “Romance”, and “Family/Kids” Destinations: “Western EU”, “SE Asia”, and “Australia” Growth in the volume of Asian travelersSource: Wego 2012 User Research
BENEFITS TARGETED TRAVEL-FOCUSED CONSUMERS MEASURABLE TRACK FROM SEARCH TO HAND-OFF REACH ON-GOING EXPOSURE IN APAC THE BENEFITS OF WORKING MEDIA RICH WITH WEGO INTERACTIVE AND ENGAGING ARE MANY. LOW COST 1/10TH THE COST OF TRADITIONAL MEDIA
QUALIFIED = ‘READY TO BUY’ Unqualiﬁed Leads s6ll raise a lot of ques6ons. Customers are not yet ready to buy. SEARCH COMPARE CLICK HAND-‐OFF • Select Origin • Compare • Select the Best • Deep Linked and Des6na6on Mul6ple Prices Into Provider and Providers Site for Booking for Each Flight Qualiﬁed Leads have had their ques6ons answered They are reaching for their credit card.
INCREMENTAL = UNTAPPED LEADS We add no value by competing with your existing marketing efforts. Our goal is to source and develop traffic that you don t reach on your own. Wego – Incremental Traffic Merchant – Core Traffic• Direct power shoppers • Market-specific above (via bookmark) the line advertising• Portal travel channels • Search engine marketing powered by Wego , such as Yahoo, MSN, • EDM / CRM / Loyalty News.com.au, eBay, SoutheastAsia.org …• 1st/2nd page natural Google search results• Regional cable TV tie-ups (AXN Big Breaks)
WEGO DISTRIBUTION PARTNERS SG PH SG AU GLOBAL AU IN IN MY ID MY SEA PH PH ID
WEGO DISTRIBUTION PARTNERS SEA ID GLOBAL SEA AU SEA
FANTASTIC BREADTH & DEPTH OF CONTENT Over 150 Travel Providers and counting…
GREAT USER INTERFACETrue Comparison Search Many direct providers + OTAs Greater choice vs. OTA partner AJAX SorDng & Filtering Tools User chooses what s important Easy-‐to-‐Use, Intui@ve Tools Next-‐Gen Hotel Reviews Breadth + Relevance + Simplicity Metasearch + Seman@c Analysis
Wego: TRAVEL SEARCH:Make Leads Ready To Buy WEGO 3 Paths that SAVE MONEY Flexible Date Recent prices - instantly Shoppers seeking to save money WE APPEAL TO MULTIPLE DEMOGRAPHICS
Wego: 3 Paths that Make Leads Ready To Buy WEGO TRAVEL SEARCH: SAVE TIME Live Price Real-time price & availability WE REACH SHOPPERS AT ALL STAGES OF THEIR TRAVEL PLANNING!