Introduction to wego

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Introduction to wego

  1. 1. INTRODUCTIONTO WEGO PRESENTED BY / NUNIEK SAPTARINI
  2. 2. CREDENTIALS Founded in 2005 by former executives from IHG, Yahoo!, Priceline and ZUJIOver 150 travel providers have signed commercial agreements with us. •  Leading airlines and low-cost-carriers, such as Virgin Australia, Emirates, Qatar, Air New Zealand, Singapore Airlines, Lufthansa, Qantas…. •  Leading hotel chains such as IHG, Starwood, Marriott, Accor, Carlson and Pan Pacific…. •  Leading OTA’s and aggregators such as Expedia, ZUJI, HotelClub and Priceline….Over 20 distribution agreements including major portals. •  Yahoo!, MSN, eBay, News.com.au, News Digital Media, a division viasingapore.com, Ninemsn Travel, of News Corp, is an investor. yoursingapore.com
  3. 3. WHAT IS A TRAVEL SEARCH ENGINE? We don’t sell travel. We deliver qualified, incremental leads to merchants who sell travel. Save Time. Pay Less. Travel More. SEARCH COMPARE CLICK HAND-OFF • Select Origin • Compare • Select the • Deep Linked and Multiple Best Into Provider Destination Prices and Site for Providers for Booking Each Flight
  4. 4. ‘WHAT IF…’- IN A NUTSHELL Expe Emir ates dia Chunks of relevant travel data from OTA’s, airlines, Hotel s.co hotels is pulled in via high speed networks m Saved in virtual warehouse sitting on powerful machines Hotels Flights Deals Extract rooms Arranged & processed Extract Dates by complex algorithms Extract Fares Made available for travellers to harness via Wego network
  5. 5. Wego:  TRAVEL SEARCH: SAVE earch  Engine  ?  WEGO What  Is  A  Travel  S TIME 1. Slower Way – search all the suppliers individually 2. Faster way – Search all the OTAs and aggregators. However not all have the same offering and suppliers so you may miss out on opportunities. Still need to search a lot of sites. 3. Fastest Way – Search both direct suppliers and OTAs/Aggregators in one simple search on WEGO!
  6. 6. WEGO TRAFFIC OVERVIEW PAGE VIEWS 5.5 MILLION/MONTH UNIQUE VISITORS 2 MILLION TIME ON SITE 9 MINUTES PAGES PER VISIT 3 PAGES Country" Unique Visitors" Indonesia" 590,000" Singapore" 260,000" Australia" 250,000" Malaysia" 130,000" Philippines" 123,000" India" 120,000" United States" 110,000" United Kingdom" 62,000" Thailand" UNITED KINGDOM 47,000" South Korea" 45,000"February 2012
  7. 7. WEGO COUNTRY SITES
  8. 8. DEMOGRAPHICS & BEHAVIOUR Highly active travelers with disposable income 30% earn over US$50k/yr, 21% earn over US$100K/yr 80% have degrees or post-grad studies 47% professionals and/or managers QUARTER are “free spenders” and HALF are “early adopters” ¢   ✚   47% malesí   53% females¢   36% are aged 25-34, 23% are aged 35-44 52% access the Internet from home while 39% from the office, and over HALF use their mobile devices Types: “Shopping”, “Resorts”, “Romance”, and “Family/Kids” Destinations: “Western EU”, “SE Asia”, and “Australia” Growth in the volume of Asian travelersSource:    Wego  2012  User  Research  
  9. 9. BENEFITS TARGETED TRAVEL-FOCUSED CONSUMERS MEASURABLE TRACK FROM SEARCH TO HAND-OFF REACH ON-GOING EXPOSURE IN APAC THE BENEFITS OF WORKING MEDIA RICH WITH WEGO INTERACTIVE AND ENGAGING ARE MANY. LOW COST 1/10TH THE COST OF TRADITIONAL MEDIA
  10. 10. B2BVALUEPROPOSITION
  11. 11. QUALIFIED = ‘READY TO BUY’ Unqualified  Leads  s6ll  raise  a  lot  of  ques6ons.   Customers  are  not  yet  ready  to  buy.   SEARCH   COMPARE   CLICK   HAND-­‐OFF   •  Select  Origin   •  Compare   •  Select  the  Best   •  Deep  Linked   and  Des6na6on   Mul6ple  Prices   Into  Provider   and  Providers   Site  for  Booking   for  Each  Flight   Qualified  Leads  have  had  their  ques6ons  answered     They  are  reaching  for  their  credit  card.    
  12. 12. INCREMENTAL = UNTAPPED LEADS We add no value by competing with your existing marketing efforts. Our goal is to source and develop traffic that you don t reach on your own. Wego – Incremental Traffic Merchant – Core Traffic•  Direct power shoppers •  Market-specific above (via bookmark) the line advertising•  Portal travel channels •  Search engine marketing powered by Wego , such as Yahoo, MSN, •  EDM / CRM / Loyalty News.com.au, eBay, SoutheastAsia.org …•  1st/2nd page natural Google search results•  Regional cable TV tie-ups (AXN Big Breaks)
  13. 13. WEGO DISTRIBUTION PARTNERS SG PH SG AU GLOBAL AU IN IN MY ID MY SEA PH PH ID
  14. 14. WEGO DISTRIBUTION PARTNERS SEA ID GLOBAL SEA AU SEA
  15. 15. B2CVALUEPROPOSITION
  16. 16. FANTASTIC BREADTH & DEPTH OF CONTENT Over 150 Travel Providers and counting…
  17. 17. GREAT USER INTERFACETrue  Comparison  Search  Many  direct  providers  +  OTAs  Greater  choice  vs.  OTA  partner  AJAX  SorDng  &  Filtering  Tools  User  chooses  what s  important  Easy-­‐to-­‐Use,  Intui@ve  Tools  Next-­‐Gen  Hotel  Reviews  Breadth  +  Relevance  +  Simplicity  Metasearch  +  Seman@c  Analysis  
  18. 18. Wego:    TRAVEL SEARCH:Make  Leads   Ready  To  Buy  WEGO 3  Paths  that   SAVE MONEY Flexible Date Recent prices - instantly Shoppers seeking to save money WE APPEAL TO MULTIPLE DEMOGRAPHICS
  19. 19. Wego:    3  Paths  that  Make  Leads   Ready  To  Buy  WEGO TRAVEL SEARCH: SAVE TIME Live Price Real-time price & availability WE REACH SHOPPERS AT ALL STAGES OF THEIR TRAVEL PLANNING!
  20. 20. OPPORTUNITIES
  21. 21. OPPORTUNITIES OVERVIEWMedia Mechanism Message Creative PricingMetaSearch Direct Response Price Points (Integration) CPCFeatured Deals Direct Response Promotional Text + Image FixedDedicated Direct Response Brand/ HTML FixedNewsletter PromoPremium Listing Branding / Direct Promotional Text Fixed ResponseDisplay Branding / Direct Brand/ Image or Flash CPM(728x90, 300x250,160x600) Response PromoFlight Spotlight Branding / Direct Brand/ Image + Text Tenancy Response PromoSponsorship Branding / Direct Brand/ Custom Tenancy Response Promo
  22. 22. THANK YOUPRESENTED BY / Nuniek SaptariniHead of Sales Indonesia EMAIL: nuniek@wego.com Contact: +62  82140075896

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