The question really should be, “Why wouldn’t you?” Your competitors are already there, and if they aren’t, they will be. But more importantly, your customers are there. Your business is based on relationships. People like to do business with people they know and trust, which happens through relationships. Social media is a very effective way to reach out to people in the online space. Absolutely. It gives you a voice and another way to communicate with potential families. It’s a way for you to ‘personalize’ your brand and use relaxed conversation to spread your message.
Interaction is key.
There are numerous ways to interact online. You probably recognize many, if not all of these icons. They represent just a sampling of the many social options out there.
These are just some of the ways you can interact online. If your time is limited, select one or two that you can reasonably keep up with.
The Changing Consumer PreferencesGoogle’s Changes, Facebook Obits, and Smartphone Shoppers By: Michael Turkiewicz President, FuneralNet
Web PresenceSuccess Factors• Online Persona • How others view you.• Web Saturation • Where others find me.
Presentation Goals• Understanding Google • So your families can find you• How to Use Facebook • Build and maintain relationships• Building a Mobile Site • How it will differ from regular website
Understanding Google• Search King • Desktop • Mobile• 42% of all funeral home website visitors
Understanding Google• Why Google is Important? Families first impression is through the website. - Alan Creedy
Google Panda Update• Major Search Changes • February 2011
Google Search • Past • Paid advertisements • Organic results • Present • Paid advertisements • Local results • Organic results • Future - Paid, Local, Social, Organic, others?
Google Search• Past Search Results • Paid Advertisements • Directories • FuneralNet.com funeral home directory • Funeralhomes.com directory • Yellowpages.com • Organic Results • Smart Companies • Everyone Else
Google Search• New Search Results • Paid Advertisements • Local Companies • Map • Smart Companies • Organic Results
Promote Company Reviews• Ask for reviews through: • Website • Service Surveys • Personal Requests
Negative Reviews• They Happen • Every company receives them• Respond to Negative Reviews • Thank reviewer • Respond to issue directly and honestly • Close positively, offering to personally work with reviewer in future.• Go to Work on Issue!
Google Summary• Use Free Tools • Google Places • Company Reviews • Organic Results• Use Paid Ads - if necessary
Google Questions?• Let’s tackle some questions.
Social Media and Business• Why would we participate in Social Media as a business?• Who cares about having a relationship with a funeral home?• Is it realistic to think Social Media has a role in my business success?
Important Thing to Remember • Social Media is for SOCIALIZING • People want to share and pass on information they think others will like.
Where should I socialize?Everywhere you feel comfortable:• Facebook• Twitter• LinkedIn Groups• Blogs• Other Social Media venues
Why Facebook?• Public • Anyone can access• Links • Can reach your website• Updates/News • Provide an update whenever you want• Control • Make changes whenever you like• FreeSource: Dave Rigotti - November 12, 2007
Facebook Reach• Over 845 million global users • 1.7 million users die annually• Over 150 million US users • 51% of 50-64 year olds• More time on Facebook • 3 times more than Google