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EXMBA S2 GRUPO2 UX Facebook

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Presentación Grupo D UX en Facebook

Presentación Grupo D UX en Facebook

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    EXMBA S2 GRUPO2 UX Facebook EXMBA S2 GRUPO2 UX Facebook Presentation Transcript

    • La experienciade usuario enComunicando con el consumidor 2.0Grupo D – Marzo 2012
    • Antes de nada unpoco de UX
    • Aunque realmenteesto va de convertirvisitas en ventas…
    • 2·4% 3,4%
    • 76%lo usarán como plataforma de ventas social 67%lo usarán para dirigir tráfico 2.5M están integradas
    • FosterAdoption
    • UI simple y sencilla
    • para todos los tiposde usuarios
    • Gente… … mucha gente
    • PORQUE LOS AMIGOS VAN DONDE ESTÁN LOS AMIGOS… (NETWORK EFFECT)
    • Compromiso
    • POWER USERS tag
    • PANEM ETCIRCENSES
    • VentasCruzadas
    • Driving Satisfaction
    • Facebook nos conoce, lo que le permite anticiparse
    • Top BestPractices
    • Oportunidades de mejora
    • Mayor control acceso
    • Focalizar laconversación
    • Transmitirseguridad
    • NuevaFuncionalidad
    • ¿Alguna pregunta?Fuentes consultadas:http://mashable.com/2011/11/30/social-profile-eye-tracking/#36345Facebookhttp://mashable.com/2011/12/14/eyetracking-facebook-brand-pages/#38863CocaColahttp://www.dachisgroup.com/2011/08/the-path-to-co-creating-a-social-business-the-early-adoption-phase/http://www.nosolousabilidad.com/articulos/facebook_tuenti.htmhttp://www.nosolousabilidad.com/articulos/experiencia_del_usuario.htmhttp://journalistsresource.org/studies/society/education/parents-children-facebook-privacy-age/Imágenes usadas:http://www.diegolago.co.uk/wp-content/uploads/2011/01/ux-wheel.pnghttp://deportes.publimetro.com.mx/wp-content/uploads/2012/01/Muhammad-Ali-vs.-Sonny-Liston.jpghttp://www.dreamgrow.com/wp-content/uploads/2011/02/facebook-growth.jpghttp://1.bp.blogspot.com/_b4sj9W5POFI/TQdzTzynmVI/AAAAAAAAGoo/sLbNvX_MUpc/s1600/facebook+world.jpghttp://www.webrecruit.co.uk/blog/wp-content/uploads/2012/02/LinkedIn-power-user.jpghttp://cdn.ubergizmo.com/photos/2010/11/facebook-shoe.jpghttp://www.seanverret.com/wpblog/wp-content/uploads/2012/02/STOP-Members-Only-Sign-K-7417.gifhttp://2.bp.blogspot.com/_77BxrpKhdOw/S_T2UpaZG8I/AAAAAAAAA2o/KLsNMbOf-CA/s1600/Technical+PR.jpghttp://tri2bfitaz.files.wordpress.com/2011/06/305mick_jagger.jpghttp://farm3.static.flickr.com/2424/5795292995_c5c9e06ef1.jpghttp://pics.filmaffinity.com/La_tentacion_vive_arriba-289381794-large.jpghttp://best-wallpaper.net/wallpaper/2560x1600/1105/Cute-baby-surprise_2560x1600.jpghttp://www.zoomxs.info/wp-content/uploads/2011/05/facebook-opoly.pnghttp://jacobsmedia.typepad.com/.a/6a00d8341bf71353ef014e87384f73970d-800wihttp://palabradevida.files.wordpress.com/2011/08/thinking-man1.jpghttp://tinygreenmom.com/wp-content/uploads/2010/09/Baby-Sleep.jpghttp://www.dashe.com/blog/wp-content/uploads/2011/10/gamification_torn_def2.pnghttp://www.brainsins.es/wp-content/uploads/Gamification1.jpghttp://www.clarisaherrera.com.ar/wp-content/uploads/2011/09/badge.jpg