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Unit 1 vl Unit 1 vl Presentation Transcript

  • Unit I. A Comic book story Visual Language I Teacher: Sara del Río
  • 1.What is Visual Language? - Human beings use communication to relate something. We use it to exchange messages. Visual language is used exclusively for communicating through images. The main advantage of Visual Language is that it can be interpreted by most people still if they have different cultures and languages.
  • CodeCode ChannelChannel MessageMessage RecieverReciever 2. Elements of Visual Language TransmitterTransmitter
  • 2.1 Elements of an Image As any language has basic elements (signs or images) and a way of ordering (syntax) Visual images in its most basic form consist of: Shape: Defines the look. It can be a regular (square, triangle, rectangle, polygonal, circle, symmetric) or an irregular shape (asymmetric, not geometrical). Color: the property of an object depending on the way it reflects light. Within the range of colors you can distinguish the cold (blue, purple and green) and the hot line (yellow, orange and red). Texture: it is the quality of a Surface. The texture differentiates the real object from the "represented". Usually integrated into the overall picture, texture provides an environmental sense.
  • 3.What´s the meaning of an image?: Signifier & signified Images have a signified and signifier. The signifier is the vehicle of the signified, the appearance. The signified is the content of the image, its meaning. SIGNIFIER: Indian people SIGNIFIED: poverty problem in India. SIGNIFIER: Indian people SIGNIFIED: clothing & rituals exoticism in India
  • 5. Logo, icon, sign, signal & symbol There are some kind of images that share a special code easily understable by people around the world: -A logo is a graphic element used to represent a person, product or company. -An icon is a visual graphic sign: the image of a logo.
  • -Signs and pictograms are images which represents an object or idea reducing it to its simpler form, but containing all of its meaning. -Signal: a particular kind of sign with an abstract content that is contained by a geometrical form (triangle, square, circle)
  • -Symbol: is a sign which shows no relation between signified and signifier that usually represents some abstract concept, such as ‘peace’, ‘love’,etc…
  • 6. Level of iconicity The level of iconicity is the level of similarity of an image with reality. The level of iconicity of a color photograph is high because it accurately represents reality, but when we speak of cinema the level of iconicity is even higher because sound and movement are also represented. Hyper-realistic style in painting shows a high level of iconicity. Figurative style let the viewer recognise the represented object but it’s not faithful to reality. The level of iconicity is medium. In Abstract art, reality is not represented. The level of iconicity is low.
  • 7. Realistic, figurative & abstract images An image can have different interpretations depending on the characteristics of the transmitter and the receiver: -The transmitter determines the meaning of an image than a receiver complete when he receive it. There are three ways of expression:  Realistic, these are images similar to reality, like Photography or drawings of high precision.  Figurative, these represent reality-based forms but with a free interpretation.  Abstract, it doesn’t represent images based on reality. They are new forms created to represent a particular world.
  • Realistic & Hiper Realistic Antonio López, Gran Vía, 1974- 1981
  • Chuck Close, Leslie, 1986
  • Figurative Francis Bacon, Self-Portrait, 1076
  • Jaume Plensa, Shadows VI, 2008
  • Abstract Piet Mondrian, Painting nº 2, 1925
  • Jackson Pollock, Number 8, 1949
  • 8. Functions of Visual Language Visual Language has different functions according to the information you want to transmit (the message): Representative: Images made by humans that represent reality. Two kinds: the ones created by the author's imagination and the ones that interpret Reality. Informative: Images that show the basic elements to understand the main information about the represented object. Expressive: Its aim is to produce sensations, emotions. Aesthetics: Wants to communicate beauty and harmony primarily.
  • A Visual Language funtions example: a watch Informative Aesthetics Expressive Representative