Davidvs.
GoliathVilleacall to armsforindiesocialgamedesigners
Scott Jon Siegel
@numberless
http://numberless.net
scottjons...
Davidvs.
GoliathVilleacall to armsforindiesocialgamedevelopersThe opinions expressed
here are those of the
presenter, and ...
Scott Jon Siegel
Social Game Designer
Zynga; June 2008 - August 2009
‣ Scramble Live, iPhone
‣ Café World, Facebook
Playdo...
intro
call to arms
call to arms
call to arms
CALLTO
ARMS
call to arms
call to arms
call to arms
call to arms
part one
part one
part one
part one
the outsider
the outsider
THE
OUTSIDER
the outsider
THEINSIDERS
the outsider
(sausage fest)
the outsider
ThreeSimpleQuestions
the outsider
1. HOWDOYOUDEFINE“INDIE”?
2. HOWDOYOUDEFINE“SOCIAL
GAMES”?
3. WHYDOINDIESHATESOCIAL
GAMESSOMUCH?
ThreeSimpleQ...
the outsider
indie
the outsider
indie
the outsider
“These are dumb questions.”
Chris Hecker
Co-Founder, Indie Game Jam
the outsider
“The whole ‘what's indie’ thing is a
pointless circular discussion I’m
trying to distance myself from.”
Phil ...
the outsider
“A lot of people seem to want to talk
about that, but it never produces
interesting ideas or useful
discussio...
the outsider
“Indie is hard to define.”
Jenova Chen
Co-Founder, ThatGameCompany
the outsider
“There’s indie as method [...] and
then there’s indie as style...”
Frank Lantz
Chief Creative Officer, area/c...
the outsider
Whether you’re indie as method, or indie as
style, social games have something compelling
to offer.
the outsider
WTFARESOCIALGAMES?
the outsider
“GAMES ON FACEBOOK”
the outsider
“GAMES INVOLVING SOCIAL INTERACTION”
the outsider
“IT’S A POOR TERM, WHATEVER IT IS”
the outsider
WTFARESOCIALGAMES?
the outsider
WTFARESOCIALGAMES?
the outsider
Social Games are those which evoke
“emergent social play”
- Zimmerman/Salen, 2004
the outsider
the outsider
SOCIALGAMES
the outsider
SOCIALGAMES^
network
the outsider
SOCIALGAMES^
network
‣ social graph
‣ platform communication channels
the outsider
WHYALLTHEHATE?
the outsider
“Indie game developers generally don't make social
games because they tend to actually like games, and
they t...
the outsider
IOBVIOUSLYDISAGREE.
I SOCIAL
GAMES
part two
i <3 social games
they’re HUGE.
i <3 social games
‣ over 195,000,000 active users on Facebook every
day
‣ 24% of all internet users in US & UK play social...
i <3 social games
they’re DIVERSE.
i <3 social games
0%
6%
12%
18%
24%
30%
<
18
18
-21
22
-29
30
-39
40
-49
50
-59
60+
Percentage of Social Gamers by Age
Per...
i <3 social games
Source: Information Solutions Group, February 2010
the average social gamer is a
43 year-old woman.
i <3 social games
Source: Information Solutions Group, February 2010
the average social gamer is a
43 year-old woman.
i <3 social games
they’re PROFITABLE.
i <3 social games
‣ 28% of social gamers have spent real money in social games.
‣ users who spend once are exponentially m...
i <3 social games
social gaming is
BROAD
social gaming
PRINTS
MONEY
i <3 social games
social gaming is
BROAD
social gaming
PRINTS
MONEY
i <3 social games
ParkingWars
area/code,2007
i <3 social games
i <3 social games
i <3 social games
i <3 social games
i <3 social games
^ MY STREET
MY FLEET >
i <3 social games
= $
i <3 social games
i <3 social games
i <3 social games
i <3 social games
i <3 social games
i <3 social games
i <3 social games
i <3 social games
i <3 social games
i <3 social games
i <3 social games
Skyrates
CarnegieMellon,2006
i <3 social games
Skyrates
AirshipStudios,2006
i <3 social games
Sharkrunners
area/code,2007
i <3 social games
Sharkrunners
area/code,2007
i <3 social games
“SOCIAL”GAMES
i <3 social games
RSSReallySimpleSyndication
i <3 social games
BeforeRSS
i <3 social games
AfterRSS
i <3 social games
INFORMATIONCOMPULSION
i <3 social games
INFORMATIONCOMPULSION
‣ NewsSites
‣ Blogs
‣ YouTube
‣ Facebook
‣ Twitter
‣ Tumblr
i <3 social games
SHALLOW
ESCAPISM
ashort-formindulgementof
distraction,oftenasa
punctuatedinstanceofamore
long-termformof...
i <3 social games
SOCIALGAMES^
network
‣ social graph
‣ platform communication channels
i <3 social games
i <3 social games
i <3 social games
Source: AppData.com, November 2010
i <3 social games
amaitokyo.deviantart.com
part three
david vs. goliathville
david vs. goliathville
david vs. goliathville
Source: DeveloperAnalytics.com, November 2010
david vs. goliathville
MOUSERS
MOPROBLEMS
david vs. goliathville
david vs. goliathville
david vs. goliathville
david vs. goliathville
the end
Scott Jon Siegel
http://numberless.net
scottjonsiegel@gmail.com
@numberless
THANKS!
IMAGE CREDITS:
‣ sijm.ca
‣ ind...
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David vs. GoliathVille: A Call to Arms for Social Game Designers

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My Design Track Keynote from the 2010 Montreal International Game Summit. From the description:

As the social gaming space is increasingly dominated by major players, we as an industry already run the risk of stagnation in our newest field. Intended as a call to arms for indies, this talk seeks to dispel the myths surrounding what "success" means in social game development. Market share is not the only winning path -- no matter what the VC's tell us -- and we’ll break down how indies are in a unique position to innovate, take risks, move fast, and push the medium forward in a way that the lumbering goliaths are unable (or unwilling) to do.

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David vs. GoliathVille: A Call to Arms for Social Game Designers

  1. 1. Davidvs. GoliathVilleacall to armsforindiesocialgamedesigners Scott Jon Siegel @numberless http://numberless.net scottjonsiegel@gmail.com montreal international game summit 2010
  2. 2. Davidvs. GoliathVilleacall to armsforindiesocialgamedevelopersThe opinions expressed here are those of the presenter, and do not necessarily represent the views of his employer. but first, a brief disclaimer: Scott Jon Siegel @numberless http://numberless.net scottjonsiegel@gmail.com
  3. 3. Scott Jon Siegel Social Game Designer Zynga; June 2008 - August 2009 ‣ Scramble Live, iPhone ‣ Café World, Facebook Playdom/Disney; September 2009 - Present ‣ City of Wonder, Facebook
  4. 4. intro
  5. 5. call to arms
  6. 6. call to arms
  7. 7. call to arms CALLTO ARMS
  8. 8. call to arms
  9. 9. call to arms
  10. 10. call to arms
  11. 11. call to arms
  12. 12. part one
  13. 13. part one
  14. 14. part one
  15. 15. part one
  16. 16. the outsider
  17. 17. the outsider THE OUTSIDER
  18. 18. the outsider THEINSIDERS
  19. 19. the outsider (sausage fest)
  20. 20. the outsider ThreeSimpleQuestions
  21. 21. the outsider 1. HOWDOYOUDEFINE“INDIE”? 2. HOWDOYOUDEFINE“SOCIAL GAMES”? 3. WHYDOINDIESHATESOCIAL GAMESSOMUCH? ThreeSimpleQuestions
  22. 22. the outsider indie
  23. 23. the outsider indie
  24. 24. the outsider “These are dumb questions.” Chris Hecker Co-Founder, Indie Game Jam
  25. 25. the outsider “The whole ‘what's indie’ thing is a pointless circular discussion I’m trying to distance myself from.” Phil Fish Chief Creative Officer, Polytron
  26. 26. the outsider “A lot of people seem to want to talk about that, but it never produces interesting ideas or useful discussions.” Jonathan Blow Designer/Programmer, Braid
  27. 27. the outsider “Indie is hard to define.” Jenova Chen Co-Founder, ThatGameCompany
  28. 28. the outsider “There’s indie as method [...] and then there’s indie as style...” Frank Lantz Chief Creative Officer, area/code
  29. 29. the outsider Whether you’re indie as method, or indie as style, social games have something compelling to offer.
  30. 30. the outsider WTFARESOCIALGAMES?
  31. 31. the outsider “GAMES ON FACEBOOK”
  32. 32. the outsider “GAMES INVOLVING SOCIAL INTERACTION”
  33. 33. the outsider “IT’S A POOR TERM, WHATEVER IT IS”
  34. 34. the outsider WTFARESOCIALGAMES?
  35. 35. the outsider WTFARESOCIALGAMES?
  36. 36. the outsider Social Games are those which evoke “emergent social play” - Zimmerman/Salen, 2004
  37. 37. the outsider
  38. 38. the outsider SOCIALGAMES
  39. 39. the outsider SOCIALGAMES^ network
  40. 40. the outsider SOCIALGAMES^ network ‣ social graph ‣ platform communication channels
  41. 41. the outsider WHYALLTHEHATE?
  42. 42. the outsider “Indie game developers generally don't make social games because they tend to actually like games, and they tend to respect their players and want to give the players good experiences. ‘Social game’ development is generally about the opposites of these things. It should be pretty obvious.”
  43. 43. the outsider IOBVIOUSLYDISAGREE.
  44. 44. I SOCIAL GAMES part two
  45. 45. i <3 social games they’re HUGE.
  46. 46. i <3 social games ‣ over 195,000,000 active users on Facebook every day ‣ 24% of all internet users in US & UK play social games. ‣ of those users, 49% log in to social networks specifically to play social games. Source: Information Solutions Group, February 2010 11% 80% 9% The complete lack of necessity for a chart on this slide. The pressure to do it anyway so the slide wouldn’t feel unbalanced. How sad I make myself sometimes.
  47. 47. i <3 social games they’re DIVERSE.
  48. 48. i <3 social games 0% 6% 12% 18% 24% 30% < 18 18 -21 22 -29 30 -39 40 -49 50 -59 60+ Percentage of Social Gamers by Age Percentage US UK 0% 12% 24% 36% 48% 60% Male Female Percentage of Social Gamers by Gender Percentage Source: Information Solutions Group, February 2010
  49. 49. i <3 social games Source: Information Solutions Group, February 2010 the average social gamer is a 43 year-old woman.
  50. 50. i <3 social games Source: Information Solutions Group, February 2010 the average social gamer is a 43 year-old woman.
  51. 51. i <3 social games they’re PROFITABLE.
  52. 52. i <3 social games ‣ 28% of social gamers have spent real money in social games. ‣ users who spend once are exponentially more likely spend again. ‣ Virtual goods on track to generate $1.6 billion in US revenue in 2010. ‣ Estimated to account for 20% of all gaming revenue by 2011. Sources: Information Solutions Group, February 2010 http://news.cnet.com/8301-13846_3-20004317-62.html http://www.socialtimes.com/2010/02/56-of-social-game-buyers-buy-again-according-to-social-gold/
  53. 53. i <3 social games social gaming is BROAD social gaming PRINTS MONEY
  54. 54. i <3 social games social gaming is BROAD social gaming PRINTS MONEY
  55. 55. i <3 social games ParkingWars area/code,2007
  56. 56. i <3 social games
  57. 57. i <3 social games
  58. 58. i <3 social games
  59. 59. i <3 social games
  60. 60. i <3 social games ^ MY STREET MY FLEET >
  61. 61. i <3 social games = $
  62. 62. i <3 social games
  63. 63. i <3 social games
  64. 64. i <3 social games
  65. 65. i <3 social games
  66. 66. i <3 social games
  67. 67. i <3 social games
  68. 68. i <3 social games
  69. 69. i <3 social games
  70. 70. i <3 social games
  71. 71. i <3 social games
  72. 72. i <3 social games Skyrates CarnegieMellon,2006
  73. 73. i <3 social games Skyrates AirshipStudios,2006
  74. 74. i <3 social games Sharkrunners area/code,2007
  75. 75. i <3 social games Sharkrunners area/code,2007
  76. 76. i <3 social games “SOCIAL”GAMES
  77. 77. i <3 social games RSSReallySimpleSyndication
  78. 78. i <3 social games BeforeRSS
  79. 79. i <3 social games AfterRSS
  80. 80. i <3 social games INFORMATIONCOMPULSION
  81. 81. i <3 social games INFORMATIONCOMPULSION ‣ NewsSites ‣ Blogs ‣ YouTube ‣ Facebook ‣ Twitter ‣ Tumblr
  82. 82. i <3 social games SHALLOW ESCAPISM ashort-formindulgementof distraction,oftenasa punctuatedinstanceofamore long-termformofescapism.
  83. 83. i <3 social games SOCIALGAMES^ network ‣ social graph ‣ platform communication channels
  84. 84. i <3 social games
  85. 85. i <3 social games
  86. 86. i <3 social games Source: AppData.com, November 2010
  87. 87. i <3 social games amaitokyo.deviantart.com
  88. 88. part three
  89. 89. david vs. goliathville
  90. 90. david vs. goliathville
  91. 91. david vs. goliathville Source: DeveloperAnalytics.com, November 2010
  92. 92. david vs. goliathville MOUSERS MOPROBLEMS
  93. 93. david vs. goliathville
  94. 94. david vs. goliathville
  95. 95. david vs. goliathville
  96. 96. david vs. goliathville
  97. 97. the end Scott Jon Siegel http://numberless.net scottjonsiegel@gmail.com @numberless THANKS! IMAGE CREDITS: ‣ sijm.ca ‣ indiecade.com ‣ expdot.com ‣ babycastles.com ‣ apps.facebook.com/cowclicker ‣ flickr.com/photos/masterslate/2529062829 ‣ apps.facebook.com/friendwheel ‣ apps.facebook.com/parkingwars ‣ areacodeinc.com ‣ http://www.flickr.com/photos/splityarn/3483403854 ‣ commons.wikimedia.org/wiki/File:The_Red_Magic_Circle.gif ‣ skyrates.net ‣ sharkrunners.com ‣ flickr.com/photos/joanna_young/3167061329 ‣ flickr.com/photos/9422878@N08/4005702259 ‣ someecards.com ‣ amaitokyo.deviantart.com ILLUSTRATIONS by Shelley Monahan ‣ amachinethatmadesilence.tumblr.com SPECIAL THANKS to Jenova Chen, Eric Zimmerman, Chris Hecker, Darius Kazemi, Phil Fish, Frank Lantz, Jon Blow, & Chaim Gingold.
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