Smc Presentation 02 08 2010 Richard Peck
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Smc Presentation 02 08 2010 Richard Peck

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Richard Peck from Table 301 shares how they use meetup.com. Video at http://smcgreenville.com

Richard Peck from Table 301 shares how they use meetup.com. Video at http://smcgreenville.com

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Smc Presentation 02 08 2010 Richard Peck Smc Presentation 02 08 2010 Richard Peck Presentation Transcript

  • Pursue a Passion: Meetup.com
  • Tried & Tired of Twitter
  • Why Meetup.com?
    • Un-mediated member communication
    • Every “conversation” includes a call-to-action
    • Trackable, measurable
    • Affinity or Loyalty Club attributes come “free”
    • Read their AUP
    View slide
  • Think Direct Marketing
    • Twitter’s 140 characters didn’t work
    • Didn’t like “broadcast” characteristics of Facebook
    • Write like it’s direct mail (think old Ogilvy & Mather)
    View slide
  • Use Linked Media
    • Facebook helps, but mostly by turning Friends into Members
    • Meetup.com & Facebook integration allows cross-promotion
  • Over-communicate
    • Support social media efforts with email
    • Anticipate audience needs
    • Answer inquiries
  • Monitor Comments
    • Almost real-time
    • Event-specific
    • They beat Zoomerang or SurveyMonkey
  • Conclusion: Quantifiable Results
    • 500+ local members
    • 62 events conducted
    • GSI: 4.96 out of 5
    • We have proven the power of focus— local and passion-based —to drive our business
  • iPhone Apps
  • Pursue a Passion: Meetup.com