InSecurity in E-Commerce Applications
Upcoming SlideShare
Loading in...5
×
 

InSecurity in E-Commerce Applications

on

  • 925 views

null Bangalore Chapter - March 2014 Meet

null Bangalore Chapter - March 2014 Meet

Statistics

Views

Total Views
925
Views on SlideShare
782
Embed Views
143

Actions

Likes
0
Downloads
2
Comments
0

1 Embed 143

http://null.co.in 143

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

InSecurity in E-Commerce Applications InSecurity in E-Commerce Applications Presentation Transcript

  • (IN)Security in E-Commerce Application
  • Disclaimer
  • Do you shop online? - YES - NO - RARELY - NEVER
  • Reason to shop online !! -Save fuel -Save time -More categories at one place -Deals/discounts -Avoid queues -Get everything at door step
  • Reason not to shop online!! -Privacy(is my details/purchases secure?) -Is online payment safe? -Should I save credit card? -Tracking /Ads
  • Lets talk about privacy
  • I have a bigger question
  • Why so many calls? -What’s happening here? -Where is all the data going? -Is this normal?
  • Some examples -Ad re-targeting: vizury,adroll,google ads -Troubleshoot:sessioncam -User Engagement:webengage,live chat -Tracking:omniture,lognormal
  • Some Examples SessionCam
  • Examples Web Engage
  • Examples Tracking
  • good or bad?
  • Good Side: -Now think if you own the online portal who wants to make the customer experience as delightful as possible
  • Lets answer few questions ● If there are complaints saying that they cannot find few features on the websites? ● Find browsing pattern of customers ● Putting a feature where on the page would give max visibility, how would u do that? ● Where should you put the new feature?
  • Tracking ? -How will you track that if x people coming to website how many add to cart -How many go to last step of checkout -How many drop before that -How many actually purchases -How many actually purchases what they were looking for -Did recommendations helped them
  • Re-targeting!!
  • Why Re-targeting? -To make money!!
  • Bad Things -Who all has access to the data -What if something compromise the device -What if third party gets compromised -Most browsing activity is tracked
  • Example -(CNN) -- A malware attack hit Yahoo's advertising server over the last few days -CLEARTRIP.COM WEBSITE COMPROMISE: MALICIOUS AD TACTICS
  • Need Security ? - Ad block -Ghostery -No Script -Do not Track me -Incognito Window
  • Questions????