InSecurity in E-Commerce Applications

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null Bangalore Chapter - March 2014 Meet

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InSecurity in E-Commerce Applications

  1. 1. (IN)Security in E-Commerce Application
  2. 2. Disclaimer
  3. 3. Do you shop online? - YES - NO - RARELY - NEVER
  4. 4. Reason to shop online !! -Save fuel -Save time -More categories at one place -Deals/discounts -Avoid queues -Get everything at door step
  5. 5. Reason not to shop online!! -Privacy(is my details/purchases secure?) -Is online payment safe? -Should I save credit card? -Tracking /Ads
  6. 6. Lets talk about privacy
  7. 7. I have a bigger question
  8. 8. Why so many calls? -What’s happening here? -Where is all the data going? -Is this normal?
  9. 9. Some examples -Ad re-targeting: vizury,adroll,google ads -Troubleshoot:sessioncam -User Engagement:webengage,live chat -Tracking:omniture,lognormal
  10. 10. Some Examples SessionCam
  11. 11. Examples Web Engage
  12. 12. Examples Tracking
  13. 13. good or bad?
  14. 14. Good Side: -Now think if you own the online portal who wants to make the customer experience as delightful as possible
  15. 15. Lets answer few questions ● If there are complaints saying that they cannot find few features on the websites? ● Find browsing pattern of customers ● Putting a feature where on the page would give max visibility, how would u do that? ● Where should you put the new feature?
  16. 16. Tracking ? -How will you track that if x people coming to website how many add to cart -How many go to last step of checkout -How many drop before that -How many actually purchases -How many actually purchases what they were looking for -Did recommendations helped them
  17. 17. Re-targeting!!
  18. 18. Why Re-targeting? -To make money!!
  19. 19. Bad Things -Who all has access to the data -What if something compromise the device -What if third party gets compromised -Most browsing activity is tracked
  20. 20. Example -(CNN) -- A malware attack hit Yahoo's advertising server over the last few days -CLEARTRIP.COM WEBSITE COMPROMISE: MALICIOUS AD TACTICS
  21. 21. Need Security ? - Ad block -Ghostery -No Script -Do not Track me -Incognito Window
  22. 22. Questions????

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