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InSecurity in E-Commerce Applications
 

InSecurity in E-Commerce Applications

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null Bangalore Chapter - March 2014 Meet

null Bangalore Chapter - March 2014 Meet

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    InSecurity in E-Commerce Applications InSecurity in E-Commerce Applications Presentation Transcript

    • (IN)Security in E-Commerce Application
    • Disclaimer
    • Do you shop online? - YES - NO - RARELY - NEVER
    • Reason to shop online !! -Save fuel -Save time -More categories at one place -Deals/discounts -Avoid queues -Get everything at door step
    • Reason not to shop online!! -Privacy(is my details/purchases secure?) -Is online payment safe? -Should I save credit card? -Tracking /Ads
    • Lets talk about privacy
    • I have a bigger question
    • Why so many calls? -What’s happening here? -Where is all the data going? -Is this normal?
    • Some examples -Ad re-targeting: vizury,adroll,google ads -Troubleshoot:sessioncam -User Engagement:webengage,live chat -Tracking:omniture,lognormal
    • Some Examples SessionCam
    • Examples Web Engage
    • Examples Tracking
    • good or bad?
    • Good Side: -Now think if you own the online portal who wants to make the customer experience as delightful as possible
    • Lets answer few questions ● If there are complaints saying that they cannot find few features on the websites? ● Find browsing pattern of customers ● Putting a feature where on the page would give max visibility, how would u do that? ● Where should you put the new feature?
    • Tracking ? -How will you track that if x people coming to website how many add to cart -How many go to last step of checkout -How many drop before that -How many actually purchases -How many actually purchases what they were looking for -Did recommendations helped them
    • Re-targeting!!
    • Why Re-targeting? -To make money!!
    • Bad Things -Who all has access to the data -What if something compromise the device -What if third party gets compromised -Most browsing activity is tracked
    • Example -(CNN) -- A malware attack hit Yahoo's advertising server over the last few days -CLEARTRIP.COM WEBSITE COMPROMISE: MALICIOUS AD TACTICS
    • Need Security ? - Ad block -Ghostery -No Script -Do not Track me -Incognito Window
    • Questions????