InSecurity in E-Commerce Applications

  • 844 views
Uploaded on

null Bangalore Chapter - March 2014 Meet

null Bangalore Chapter - March 2014 Meet

More in: Education
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
844
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
2
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. (IN)Security in E-Commerce Application
  • 2. Disclaimer
  • 3. Do you shop online? - YES - NO - RARELY - NEVER
  • 4. Reason to shop online !! -Save fuel -Save time -More categories at one place -Deals/discounts -Avoid queues -Get everything at door step
  • 5. Reason not to shop online!! -Privacy(is my details/purchases secure?) -Is online payment safe? -Should I save credit card? -Tracking /Ads
  • 6. Lets talk about privacy
  • 7. I have a bigger question
  • 8. Why so many calls? -What’s happening here? -Where is all the data going? -Is this normal?
  • 9. Some examples -Ad re-targeting: vizury,adroll,google ads -Troubleshoot:sessioncam -User Engagement:webengage,live chat -Tracking:omniture,lognormal
  • 10. Some Examples SessionCam
  • 11. Examples Web Engage
  • 12. Examples Tracking
  • 13. good or bad?
  • 14. Good Side: -Now think if you own the online portal who wants to make the customer experience as delightful as possible
  • 15. Lets answer few questions ● If there are complaints saying that they cannot find few features on the websites? ● Find browsing pattern of customers ● Putting a feature where on the page would give max visibility, how would u do that? ● Where should you put the new feature?
  • 16. Tracking ? -How will you track that if x people coming to website how many add to cart -How many go to last step of checkout -How many drop before that -How many actually purchases -How many actually purchases what they were looking for -Did recommendations helped them
  • 17. Re-targeting!!
  • 18. Why Re-targeting? -To make money!!
  • 19. Bad Things -Who all has access to the data -What if something compromise the device -What if third party gets compromised -Most browsing activity is tracked
  • 20. Example -(CNN) -- A malware attack hit Yahoo's advertising server over the last few days -CLEARTRIP.COM WEBSITE COMPROMISE: MALICIOUS AD TACTICS
  • 21. Need Security ? - Ad block -Ghostery -No Script -Do not Track me -Incognito Window
  • 22. Questions????