Why web design has become so important these days 2013

1. Why the latest web design technology has become so imperative these days
The era of web revolution has heralded numerous transformations in the way we live
our lives and the way businesses are conducted. From the business point of view,
websites have played a very crucial role both in improving businesses as well as by
reaching out to the customers across the world in a very effectual manner. In every walk
of life, ranging from education to health to even searching for a spouse, people have
turned to the online resources and thus websites have become highly essential. In a
sense they have become the point of contact for the consumer and the producer. A
person can buy virtually everything under the sky from the comfort of his home by the
cliché “click of a button”. This has given rise to acute competition and the mad struggle
for supremacy. Every Digital Marketing company in Bangalore (India) is clamouring to
develop the most advanced and an interactive platform for the user to make his buying
experience a very memorable one. All these factors calls for the development of a
proficient and effective web design model which provides all the requisite information in
a well-defined and structured manner.
A company does not necessarily have to invest a huge fortune into developing a website
which small businesses may not be able to afford but it must be such that it would serve
the purpose effectively. A good website helps an individual identify with the product
and appeals to them visually. One of the newest trends in website design are the
interactive websites which appear highly basic in nature at first glance but they
gradually involve the customers and interact with them and keep their attentions
grooved on to them. The websites of coffee major Starbucks is a classic example of such
an interactive website where it asks mundane questions about the customers’ interests
and choices and steadily relates to them through its interactive model. Even movies such
as Harry Porter got a very unique way of promoting their movie and their characters by
developing a one of its king website for the children as well as for the adults.
The latest algorithm update by Google popularly known as the Penguin update has
resulted in many companies taking a major hit to their search rankings. Now more focus
has been laid on the relevancy of search rather than just typing in the keywords. This
brings into fore the ubiquitous but unheralded web design which is supposed to play a
huge role in the coming years to determine SEO rankings as content becomes
increasingly more important.

2. The recent developments have convinced the marketers about the key role played by
web design in getting the attention of the customer. While in this dynamic world
everything appears transient, but if current trends are to be believed, customized web
design would rule the roost for a long time to come. They have come to the fair
conclusion that an outstanding web design coupled with equally competitive content
and SEO would automatically translate into higher search rankings and a better
conversion rate.
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