Engage your TV audience
1st2nd   GLOBO   2nd biggest broadcaster3rd                 in the world4th
In Brazil …              200M TV VIEWERS              5.5 hours/day
2 nd largest   + 40M/users               + 65M/users
Nielsen says … 9% à 1% = $60Msocial media     Ratings   Per year    buzz
MILLIONS TALK ABOUT TV!
Most popular tweets                      What?                      Why?                      When?
REACH + 1M VIEWERS
GLOBO5 Fig subscription / per TV show        3 Tv shows
+3000TV shows
+$250 BN
Anderson Fér (CEO)   Fabricio Buzeto (CTO)       André Terra (CMO)         Flávio Ferrari                          PhD Com...
Fundraising              $500K         Andre Terra - founders@qualcanal.tv	  
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Qual canal - 500startups DemoDay - Deck

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Qual Canal helps broadcasters increase their shows ratings by increasing buzz about them in social media.

For brands and agencies, we help them adjust their strategies to get stronger engagement with their brand through the course of the TV program, and subsequently adjust their media buying strategies to optimize their ROI.

This presentation is part of 500 Startups Demo Day. Such event happened on Mountain View (02/06), San Francisco (02/07) and New York (02/15) of 2013.

For the video go to http://www.livestream.com/500Startups

and for more info go to https://angel.co/qual-canal

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Qual canal - 500startups DemoDay - Deck

  1. 1. Engage your TV audience
  2. 2. 1st2nd GLOBO 2nd biggest broadcaster3rd in the world4th
  3. 3. In Brazil … 200M TV VIEWERS 5.5 hours/day
  4. 4. 2 nd largest + 40M/users + 65M/users
  5. 5. Nielsen says … 9% à 1% = $60Msocial media Ratings Per year buzz
  6. 6. MILLIONS TALK ABOUT TV!
  7. 7. Most popular tweets What? Why? When?
  8. 8. REACH + 1M VIEWERS
  9. 9. GLOBO5 Fig subscription / per TV show 3 Tv shows
  10. 10. +3000TV shows
  11. 11. +$250 BN
  12. 12. Anderson Fér (CEO) Fabricio Buzeto (CTO) André Terra (CMO) Flávio Ferrari PhD Computer Science (Advisor and Co-founder) Former CEO - IBOPE media
  13. 13. Fundraising $500K Andre Terra - founders@qualcanal.tv  
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