Qual canal - 500startups DemoDay - Deck

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Qual Canal helps broadcasters increase their shows ratings by increasing buzz about them in social media. …

Qual Canal helps broadcasters increase their shows ratings by increasing buzz about them in social media.

For brands and agencies, we help them adjust their strategies to get stronger engagement with their brand through the course of the TV program, and subsequently adjust their media buying strategies to optimize their ROI.

This presentation is part of 500 Startups Demo Day. Such event happened on Mountain View (02/06), San Francisco (02/07) and New York (02/15) of 2013.

For the video go to http://www.livestream.com/500Startups

and for more info go to https://angel.co/qual-canal

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Transcript

  • 1. Engage your TV audience
  • 2. 1st2nd GLOBO 2nd biggest broadcaster3rd in the world4th
  • 3. In Brazil … 200M TV VIEWERS 5.5 hours/day
  • 4. 2 nd largest + 40M/users + 65M/users
  • 5. Nielsen says … 9% à 1% = $60Msocial media Ratings Per year buzz
  • 6. MILLIONS TALK ABOUT TV!
  • 7. Most popular tweets What? Why? When?
  • 8. REACH + 1M VIEWERS
  • 9. GLOBO5 Fig subscription / per TV show 3 Tv shows
  • 10. +3000TV shows
  • 11. +$250 BN
  • 12. Anderson Fér (CEO) Fabricio Buzeto (CTO) André Terra (CMO) Flávio Ferrari PhD Computer Science (Advisor and Co-founder) Former CEO - IBOPE media
  • 13. Fundraising $500K Andre Terra - founders@qualcanal.tv