Jewelry Policy Deck Webminar


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Jewelry Policy Deck Webminar

  1. 1. Jewelry Policy
  2. 2. Jewelry Policy <ul><li>Why does eBay have this policy? </li></ul><ul><li>Fine Jewelry vs. Fashion Jewelry </li></ul><ul><li>Gemstones </li></ul><ul><li>Diamonds </li></ul><ul><li>Precious Metals : Gold, Silver, Platinum </li></ul><ul><li>Loose Beads </li></ul><ul><li>Q & A </li></ul>
  3. 3. Why does eBay have this policy? <ul><ul><li>Jewelry and Loose Gemstone is a category that requires the highest level of ‘trust’ between buyers and seller </li></ul></ul><ul><ul><li>Previous complaints by buyers in this category are related to misleading and unclear listing practices by sellers </li></ul></ul><ul><ul><li>eBay wants to ensure listing also complies to US FTC Guidelines </li></ul></ul><ul><ul><li>As a result, eBay further clarify listing policies for this category to create a better trust between buyers and sellers </li></ul></ul>The most updated policy has been in place since June 2009
  4. 4. What would happen if sellers violate this policy? <ul><li>Most likely to receive low DSRS, negative feedback, disputes </li></ul><ul><li>Additionally…. </li></ul><ul><ul><li>Listing that violate listing policies could be take down </li></ul></ul><ul><ul><li>Your Top-rated seller batch & status could be removed </li></ul></ul><ul><ul><li>Your account could face selling limit or restriction </li></ul></ul><ul><ul><li>In a severe case or repeated offenses, your account can be suspended </li></ul></ul>
  5. 5. Key Point # 1 : Differences between Fine & Fashion Jewelry
  6. 6. Fine vs. Fashion Jewelry Summary <ul><li>Basically, any time one of the stone in the jewelry piece is not naturally-mined , you need to list them in Fashion Jewelry </li></ul><ul><li>If the precious metal is plated or filled , you need to list them in Fashion Jewelry </li></ul><ul><li>If Gold is below 10K, Silver not 925, Platinum not 850, list them in Fashion Jewelry </li></ul>Tip: If you plan to sell both Fine and Fashion Jewelry, it’s better to create different IDs to avoid buyer confusion and to avoid possible restriction of entire acct if one type of product got into Trust & Safety Issue
  7. 7. Key Point # 2 : Gemstones : Types & Correct Listing Practice (1) <ul><ul><li>Natural Gemstones </li></ul></ul><ul><ul><ul><li>Gemstones that are natural from mines. </li></ul></ul></ul><ul><ul><ul><li>“ Real ”, “ Genuine ”, “ Natural ” and “ Precious ” can be used to describe these gemstones </li></ul></ul></ul><ul><ul><li>Enhanced / Treated Gemstones </li></ul></ul><ul><ul><ul><li>Any Gemstone that has gone through a process other than cutting or polishing (ie: clarity-enhanced to reduce flaws) of a gemstone . </li></ul></ul></ul>
  8. 8. Gemstones : Type & Correct Listing Practice (2) <ul><ul><li>Lab-Created Gemstone </li></ul></ul><ul><ul><ul><li>Gemstones that have the same exact mineral composition as the naturally mined gemstone </li></ul></ul></ul><ul><ul><ul><li>Appropriate qualifier must be used preceding or following gemstone name in title in listing description: </li></ul></ul></ul><ul><ul><ul><ul><li>&quot;created“ - &quot;lab-created&quot; </li></ul></ul></ul></ul><ul><ul><ul><ul><li>&quot;man-made“ - &quot;synthetic&quot; </li></ul></ul></ul></ul><ul><ul><ul><ul><li>&quot;manufactured“ - &quot;laboratory-grown&quot; </li></ul></ul></ul></ul><ul><ul><ul><ul><li>&quot;laboratory-created“ - &quot;[manufacturer-name]-created.&quot; </li></ul></ul></ul></ul><ul><ul><li>Simulated / Imitation Gemstone </li></ul></ul><ul><ul><ul><li>Gemstone that does not have the same composition of a real gemstone. </li></ul></ul></ul><ul><ul><ul><li>Only qualifiers that can be used for these items are “ Imitation ” and “ Simulated ” </li></ul></ul></ul>
  9. 9. Simulated Gemstones Listing <ul><li>Category Requirements: </li></ul><ul><ul><li>Simulated Gemstones must be listed in the “CZ” or “other category </li></ul></ul><ul><ul><li>Simulated gemstones should *not* be listed in the gemstone category </li></ul></ul><ul><li>Title and Description Requirements: </li></ul><ul><li>The title (and description) may use gemstone names such as “ruby,” “emerald,” or “sapphire” if the word is immediately preceded or followed by the following words spelled out in full (no abbreviations) : </li></ul><ul><li>- Simulated </li></ul><ul><li>- Imitation </li></ul>
  10. 10. Simulated Gemstones Listing Example <ul><li>What potential violation (s) do you see in the following example? </li></ul>Listed in Category Jewelry & watches > Fashion Jewelry > Rings
  11. 11. Simulated Gemstones Listing Example <ul><li>Listing Example Violations: </li></ul><ul><li>Category : </li></ul><ul><li>The category is correct. (No action) </li></ul><ul><li>Title : </li></ul><ul><li>The title is *not* correct. The word “sapphire” needs to be immediately preceded or followed by the word “simulated” or “imitation” </li></ul><ul><li>Also, the word “CZ” needs to be as visible as the word “sapphire”. (Take action) </li></ul><ul><li>Description : </li></ul><ul><li>Same issue as title </li></ul>
  12. 12. Key Point # 3 : Guideline of Diamonds <ul><li>A mineral consisting essentially of pure carbon, crystallized in the isometric system with a: </li></ul><ul><li>Hardness of 10 </li></ul><ul><li>Specific gravity of approximately 3.52 </li></ul><ul><li>Refractive index of 2.42 </li></ul>
  13. 13. Listing Category for Loose Diamonds and Diamond Jewelry <ul><li>Seller must select the proper category or item specifics value matching the diamond’s characteristic </li></ul><ul><ul><li>Only normally mind, unenhanced, treated diamonds may be listed within a Natural Diamond Category </li></ul></ul><ul><ul><li>Naturally minded diamonds that have been enhanced (ie “ clarity-enhanced ” to reduce flaws) may be listed within an Enhanced Natural Diamond category </li></ul></ul><ul><ul><li>Laboratory-Grown stones that have the same exact mineral composite as a naturally minded diamond may only be listed in the “Synthetic (Lab-grown) sub-category </li></ul></ul>
  14. 14. Diamonds : Stone Treatment <ul><li>Natural, Not Enhanced : Diamonds that are unenhanced and natural from mines. </li></ul><ul><li>Traditional, Normal Enhancement : </li></ul><ul><ul><li>Natural diamonds that have been enhanced (ie; &quot;clarity-enhanced&quot; to reduce flaws), </li></ul></ul><ul><ul><li>Using item specifics, the enhancement. </li></ul></ul><ul><li>Other (Diffusion, Dyed, etc.) : If the diamond is altered or enhanced but does not fall into the above category. </li></ul><ul><li>Unknown : If you don't know if the diamond has been altered or enhanced. </li></ul>
  15. 15. Diamonds : Loose Diamond <ul><li>Diamonds (Natural) : same as stone treatment </li></ul><ul><li>Diamonds (Enhanced Natural) : same as stone treatment </li></ul><ul><li>Diamonds (Lab-Created) : </li></ul><ul><ul><li>Diamonds that have the same exact mineral composition as the naturally mined diamonds but that are lab-created. </li></ul></ul><ul><ul><li>Lab-created diamonds can be listed in the Diamond or Fine Jewelry category, but have to indicate in your item description . </li></ul></ul>
  16. 16. Stone NOT meeting the definition of Diamond <ul><li>CAN’T list item in the Diamond or Fine Jewelry category </li></ul><ul><li>CAN’T use the word &quot;diamond&quot; in listing title or description. </li></ul><ul><li>SHOULD describe the actual material the stone is made of, such as: </li></ul><ul><ul><ul><li>Briolite </li></ul></ul></ul><ul><ul><ul><li>Cubic Zirconium </li></ul></ul></ul><ul><ul><ul><li>Diamonique </li></ul></ul></ul><ul><ul><ul><li>Glass </li></ul></ul></ul><ul><ul><ul><li>Moissanite </li></ul></ul></ul><ul><ul><ul><li>Plastic </li></ul></ul></ul><ul><ul><ul><li>Quartz </li></ul></ul></ul><ul><ul><ul><li>Rhinestone </li></ul></ul></ul><ul><ul><ul><li>Strontium Titanate </li></ul></ul></ul>
  17. 17. Simulated Diamonds Listing Example <ul><li>What potential violation (s) do you see in the following example? </li></ul>
  18. 18. Simulated Diamonds When judging a diamond listing, pay special attention to qualifiers in the title and description <ul><li>Listing Example Violations: </li></ul><ul><li>Category : </li></ul><ul><li>The category is correct. Lab-created diamonds can be listed in the diamond categories. (No action) </li></ul><ul><li>Title : </li></ul><ul><li>The title is *not* correct. “Lab” is not one of the 8 qualifiers required of a lab-created diamond. (Take action for this) </li></ul><ul><li>Description : </li></ul><ul><li>The description reveals that the diamond is “lab-created”. The seller has used a qualifier following the word “diamond.” (No action) </li></ul>
  19. 19. Summary Natural / Mined Lab-created Simulation Qualifier Required <ul><li>Real </li></ul><ul><li>Genuine </li></ul><ul><li>Natural </li></ul><ul><li>Precious </li></ul><ul><li>Created </li></ul><ul><li>Lab-Created </li></ul><ul><li>Man-Made </li></ul><ul><li>Synthetic </li></ul><ul><li>Manufactured </li></ul><ul><li>[Manufactured-Name]-created (e.g., Apollo-Created Diamond) </li></ul><ul><li>Laboratory-Grown </li></ul><ul><li>Laboratory-Created </li></ul><ul><li>Simulated </li></ul><ul><li>Imitation </li></ul>Category Gemstone / Diamond Gemstone / Diamond CZ or other appropriate
  20. 20. Key Point # 4 : Guidelines for Precious Metal Gold (1) <ul><li>Gold: </li></ul><ul><ul><li>The item must be 24 karat gold. </li></ul></ul><ul><ul><li>Otherwise, the term of “ Gold ” can be used if including “the karat”, such as 14k Gold. </li></ul></ul><ul><li>Gold-Tone and Gold-Colored : </li></ul><ul><ul><li>Permitted to describe an item that is gold or silver in color as “ gold-tone ” in title and description. </li></ul></ul><ul><ul><li>May be spelled out “ gold-tone ” , “ gold tone ” , “ goldtone ” , “ gold-colored ” or “ gold colored ” </li></ul></ul><ul><ul><li>Not use the word “ golden ” . </li></ul></ul><ul><li>Gold-plated items : </li></ul><ul><ul><li>The terms “ gold-plated ”, “ gold-filled ”, &quot; gold-filled ,&quot; &quot; gold-electroplated ,&quot; &quot; gold overlay ,&quot; and &quot; rolled-gold &quot; may be used as long as the alloy used for the plating is greater than or equal to 10kt gold. </li></ul></ul><ul><ul><li>Must spell out the qualifier - such as &quot; plated ”, “filled” throughout the description wherever &quot; gold &quot; is used. </li></ul></ul>
  21. 21. Precious Metal : Gold (2) <ul><li>Gold Vermeil : </li></ul><ul><ul><li>The item consists of a base of sterling silver coated or plated on all significant surfaces with gold, or a gold alloy of at least 10kt. </li></ul></ul><ul><ul><li>Substantial thickness and minimum thickness = 2 ½ microns of fine gold. </li></ul></ul><ul><ul><li>Must spell out the qualifier &quot; vermeil &quot; throughout description wherever &quot; gold &quot; is used. </li></ul></ul><ul><li>Industry Standard Abbreviations : </li></ul><ul><ul><li>Must use industry-standard abbreviations (such as &quot; gf &quot;, &quot; gp &quot;, or &quot; gep ) in the item title whenever the term &quot; gold &quot; is used. </li></ul></ul>
  22. 22. <ul><li>“ Silver ”, “ Solid Silver ”, “ Sterling Silver ”, “ Sterling ” or “ Ster ” must contain 925/1,000ths pure silver. </li></ul><ul><li>“ Platinum” must contain 850/1,000 pure platinum </li></ul><ul><li>Clearly describe the type of metal used in the item and should use the appropriate full terminology wherever the precious metal is referenced. </li></ul>Precious Metal : Silver & Platinum
  23. 23. Key Point # 5 : Loose Beads <ul><li>Required to further qualify the item by using at least one of the </li></ul><ul><ul><li>the word “bead” </li></ul></ul><ul><ul><li>the name of the material (“crystal” or “glass,” etc.) </li></ul></ul><ul><ul><li>the word “color.” </li></ul></ul><ul><li>Note : Not required to use these qualifiers directly before or after the gemstone name -- these words may be anywhere in the title </li></ul><ul><li>Item is categorized correctly under the Loose Beads category. </li></ul>
  24. 24. Swarovski Beads eBay allows sellers of loose beads to use gemstone names to describe bead model colors <ul><li>Swarovski Beads : </li></ul><ul><ul><li>Able to list the full official color without any qualifiers because those are the official branded colors by Swarovski </li></ul></ul><ul><ul><li>the style number too -- which is often 4 digits long. </li></ul></ul><ul><li>Title Examples: </li></ul><ul><ul><li>72 6mm Swarovski crystal 5000 red topaz </li></ul></ul><ul><ul><li>72 6mm Swarovski 5000 color: red topaz </li></ul></ul><ul><li>Even though the stone is not actual “topaz”, it is ok to use to the word “topaz” to describe the item if the seller uses one of 3 words </li></ul>
  25. 25. Jewelry Policy Slightly Different on Another Site <ul><li>For example, on Australia, 9K Gold is already considered sufficient to be listed in Fine Jewelry </li></ul><ul><li>Please check respective site you are selling to </li></ul><ul><li>If you sell internationally, make sure you meet the strictest standard of all sites you intend to send to </li></ul>
  26. 26. Other Resources <ul><li>Ebay US Jewelry Policy </li></ul><ul><li> </li></ul><ul><li>Ebay AU Jewelry Policy </li></ul><ul><li>,_metals-and-beads </li></ul><ul><li>GIA (Gemological Institute of America) </li></ul><ul><li> </li></ul><ul><li>FTC (Federal Trade Commission) guideline on selling and listing jewelry and gemstones: </li></ul><ul><li> </li></ul><ul><li>Jewelry and Watches Policy Forums </li></ul><ul><li> </li></ul>
  27. 27. Q & A