ultichannel Marketing – Paula Harrison, Group CEO, Jericho Digital Communications
Since the very first days of CRM, marketers have sought the holy grail of one-to-one relationship marketing. Today’s array of marketing channels and digital always-on technologies means one-to-one marketing is within reach of many digital marketers. But too many are delivering Jekyll and Hyde customer experiences across multiple channels – cannibalising one-to-one relationship efforts, confusing customers and sabotaging revenue growth. In this presentation, Paula highlights what makes your brand the king of multichannel efforts and how to banish Jekyll and Hyde characteristics from your marketing.