Facebook Developer Garage, London - Whats New On The Facebook Platform Sept. 2009

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    Notes on slide 1

    How to run a social media campaign on Facebook • targeting your audience, good and bad concepts, engaging a team, tracking results Social media campaign lessons learned on Facebook • what has worked and what hasn’t, which publishers are getting the most traction, where the platform is heading

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    Facebook Developer Garage, London - Whats New On The Facebook Platform Sept. 2009 - Presentation Transcript

    1. What’s New on The Facebook Platform? Iskandar Najmuddin Nudge - nudgesocialmedia.com Facebook Developer Garage London www.facebookgarage.co.uk September 24 th , 2009
    2. Notifications and Inbox API
      • Can retrieve currently-available notification data
        • No historical data
      • API Methods:
        • Notifications.getList
        • Notifications.markRead
      • FQL table: notification
      • Read from a user’s Inbox
      • read_mailbox  permission required
        • Available to developers or for white-listed apps only
      • API Method: Message.getThreadsInFolder
      • FQL tables: mailbox_folder , thread, and message
    3. Facebook Lite
      • Bare-bones Facebook - “Faster, simpler”
      • Available in English
      • http://lite.facebook.com/
      • Lite as a Platform?
        • No 3 rd -party apps… yet.
        • A handful of Facebook’s own apps (Photos, Videos, Events)
    4. API Changes
      • stream.publish now works for posting on the Wall of a Public Profiles
        • Use Facebook.showPermissionDialog to get Page permission
        • Post as a Fan or as a Page admin
      • Edit Event name via events.edit
      • Get photo width & height from photo FQL table
      • Can use Publisher ‘attachment’ content format
      • Facebook Connect for Mobile Web
        • client library updates
    5. Other Bits
      • @ - Tag Friends and Pages in stream posts
        • But no API access yet
      • Tornado released as Open Source
        • a scalable, non-blocking web server in Python
      • Native Page => Twitter integration
      • “ Prototype” Apps in Application Directory
        • Facebook-owned apps, that is
      • User milestone: 300M reached.
      • New “Sampling” Home Page Engagement Ad
      • New Photo and Page Badge Widgets http://www.facebook.com/facebook-widgets/
    6. Contact Details Follow me on Twitter: twitter.com/iskandar Telephone : 020 7096 0146 Email : [email_address] Address : Nudge 23-24 Greek Street Soho, London W1D 4DZ Web : www.nudgelondon.com   “ dedicated social media experts” – Inside Facebook, June 2008   Recent Clients Sign up to our award winning social media update Little Nudge at nudgelondon.com

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