Whats New On The Facebook Platform Feb 2010 Iskandar

What’s New on The Facebook Platform? And What’s Next? Iskandar Najmuddin Nudge - nudgesocialmedia.com Facebook Developer Garage London www.facebookgarage.co.uk February 24 th , 2010

And Now FB is Six
400M users, 50% daily active – Yes, 200M daily active users.
1.6M Active Pages have created 5.3 billion Fans – 20M new Fans every day
Average User spends 55 minutes per day on FB
Data and chart from http://mashable.com/2010/02/10/facebook-growth-infographic/

Facebook Chat Goes Jabber But not federated
Integrates well with existing chat – simultaneous web/IM client logins
Block users via Friend Lists – same as web-based chat
Big AIM/ICQ integration push – siphoning AOL users away?
Not federated (yet) – no interop with Google Talk or other Jabber servers

What’s Up with the Dashboard?
Went live at beginning of February. Do you like it?
Getting Content on the Dashboard
Use various dashboard.* API methods – addGlobalNews , addNews , publishActivity , etc
The {*actor*} token is replaced with current user’s full name and link to profile.
Use @:UID syntax to tag another user in your message body.
Limits
Message truncated after 50 characters – including actor full name!
Action link text truncated after 25 characters
Action link text must follow stream publishing guidelines (no formatting characters, etc)

Dashboard Example: News Items Personal News Item Global News Item

Dashboard – Global & Personal News
Global News Items
Show for all app users
Personal News Items
Show for the target user
You can create a Personal News Item for a non-app users
The 2 most recent news items will show on the Dashboard.
You can supply a custom image to display – the most recent item’s image will show on Dashboard.

Dashboard Example: Activity Activity Item

Dashboard - Activities
Activities
Show for actor’s friends in “Friends’ recent activity”.
Don’t show anywhere in actor’s dashboard.
Use application logo as image – no custom images allowed
Can only target an application user

Dashboard - Counters
A Counter is a number that shows next to your application bookmark.
New API methods to set, get, increment, decrement counter value
Counter is automatically cleared if user clicks on Bookmark link
Bookmark & Counter

New Email Permissions
Request a user’s real, actual email address and store it indefinitely*
* Well, as long as you comply with CAN-SPAM Act/Data Protection etc.
Notifications are gone as of Monday, March 1 st
The email extended permission allows you to get an email address from the user FQL table.
Quick-start: Set an Email Domain in your Advanced Settings via FB Developer App. At the top of every canvas page, you’ll now get this:
Required reading: http://wiki.developers.facebook.com/index.php/Roadmap_Email

New FQL Tables
Privacy – Detailed privacy info for a piece of content. Also see the privacy.get API method.
Like – get a list of users who liked a piece of content
Developer – get a list of app ids by developer user id
Family – get information about a user's family
Video and Video Tag – get videos and tag data

Roadmap Notes
Last call for templatified feed stories – change to stream.publish methods
Photo sizes changed – max dimension is now 720 pixels. Profile pics - from 200x600 to 180x540
User FQL table update (since Feb 8 th ): relationship_status , gender , and affiliations.status fields only return English strings
Invites and Inbox Filters, new “Share” to Inbox methods – No updates yet, but expected this month.

What’s Next – Some Predictions Grains of Salt Required
Facebook Credits
Facebook Credits system might be opened up for mere mortal developers at f8
Expect to see:
Subscription-based apps try and fail
Huge increase in consumer acceptance of virtual goods
Lots of new physical-goods gifting/delivery/shopping/catalogue/affiliate apps
More retail brands buying into the FB platform
Good systems for user-to-user transactions – FB Marketplace, Café Press/Etsy-alikes
Backlash against developers who neglect user support
More and better gaming!
Open Graph API
First release targeted for Q2 2010
May bring massive quantities of web properties into the Facebook experience
Dashboard may include external site/Page Bookmarks
Facebook home page and news streams becomes aggregation juggernaut
Facebook as a portal - All yer stuff in FB, filtered and shaded by your social graph

Bits and bobs
Preferred Developer Consultant Program - Apply via email, see Wiki page for details: http://wiki.developers.facebook.com/index.php/Preferred_Developer_Consultant_Program
The Social Network, a new film coming in October: “A story about the founders of the social-networking website, Facebook.” Jesse Eisenberg to play Zuckerberg.
The f8 conference is April 21-22 nd – no word on ticket availability yet. See you there?
More FB open sourciness – HipHop for PHP released (Ask Scott MacVicar about it)

Contact Details Follow me on Twitter: twitter.com/iskandar Telephone : 020 7096 0146 Email : [email_address] Address : Nudge Social Media 28 Poland Street London W1F 8QP Web : www.nudgesocialmedia.com “ dedicated social media experts” – Inside Facebook, June 2008 Recent Clients Sign up to our award winning social media update Little Nudge at nudgesocialmedia.com

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Whats New On The Facebook Platform Feb 2010 Iskandar

by Nudge Social Media on Feb 25, 2010

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Whats New On The Facebook Platform Feb 2010 Iskandar — Presentation Transcript