What’s New on The Facebook Platform? Iskandar Najmuddin Nudge - nudgelondon.com Facebook Developer Garage London www.facebookgarage.co.uk July 22 nd , 2009

Live Stream Box Embeddable Social Widget Show on App Canvas or Profile Tab using fb:live-stream FBML tag Show on external website using Facebook Connect or an iframe Use xid parameter to specify a unique event/content id Easy copy-and-paste set-up via http://www.facebook.com/developers/wizard.php Supports “ millions of simultaneous users”

Embeddable Social Widget

Show on App Canvas or Profile Tab using fb:live-stream FBML tag

Show on external website using

Facebook Connect or

an iframe

Use xid parameter to specify a unique event/content id

Easy copy-and-paste set-up via http://www.facebook.com/developers/wizard.php

Supports “ millions of simultaneous users”

Fan Box Show a Public Profile Stream and/or Fans Embeddable in external websites as a Facebook Connect widget Javascript and iframe versions available CSS-based customisation Easy copy-and-paste set-up via http://www.facebook.com/developers/wizard.php

Show a Public Profile Stream and/or Fans

Embeddable in external websites as a Facebook Connect widget

Javascript and iframe versions available

CSS-based customisation

Easy copy-and-paste set-up via http://www.facebook.com/developers/wizard.php

Milestones Facebook passes 250 million user mark 122 million monthly US visitors 50 million Facebook usernames registered; 20,000 Public Profile usernames Michael Jackson Memorial, CNN Live: 733,000 status updates 759,000 Facebook users viewing

Facebook passes 250 million user mark

122 million monthly US visitors

50 million Facebook usernames registered; 20,000 Public Profile usernames

Michael Jackson Memorial, CNN Live:

733,000 status updates

759,000 Facebook users viewing

Other Bits Stream Publishing API stream_publish extended permission available for for all users (not just developers) Contact Application Developers via Email and now URL New API method: Intl.getTranslations Publisher Mode changes – use fluid layout for your Publisher integration Facebook Usernames: username column added to user , page , and profile FQL tables Any Public Profile with >100 Fans can now get a username Use admin.setAppProperties to set icon_url, logo_url and connect_logo_url Beta site restricted to Platform Test Users

Stream Publishing API stream_publish extended permission available for for all users (not just developers)

Contact Application Developers via Email and now URL

New API method: Intl.getTranslations

Publisher Mode changes – use fluid layout for your Publisher integration

Facebook Usernames:

username column added to user , page , and profile FQL tables

Any Public Profile with >100 Fans can now get a username

Use admin.setAppProperties to set icon_url, logo_url and connect_logo_url

Beta site restricted to Platform Test Users

Hot Top Tip of The Month Stats, stats, and more stats Track everything you can think of. Reporting can come later, on-demand and ad-hoc. Use 3 rd -party analytics whenever possible – even if only as a way of sense-checking any custom tracking What to measure: Virality: how many users does each existing user recruit? On average, over time? Facebook traffic: where did new users come from? – the newsfeed, a notification, the Share button, etc External traffic: crucial for evaluating seeding campaigns and ad creatives

Stats, stats, and more stats

Track everything you can think of.

Reporting can come later, on-demand and ad-hoc.

Use 3 rd -party analytics whenever possible – even if only as a way of sense-checking any custom tracking

What to measure:

Virality: how many users does each existing user recruit? On average, over time?

Facebook traffic: where did new users come from? – the newsfeed, a notification, the Share button, etc

External traffic: crucial for evaluating seeding campaigns and ad creatives

Contact Details Follow me on Twitter: twitter.com/iskandar Telephone : 020 7096 0146 Email : [email_address] Address : Nudge 23-24 Greek Street Soho, London W1D 4DZ Web : www.nudgelondon.com “ dedicated social media experts” – Inside Facebook, June 2008 Recent Clients Sign up to our award winning social media update Little Nudge at nudgelondon.com