Are you fully utilizing your mapformation campus map illustration?

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Come learn why an Interactive Campus map is an essential element for any college website. In this webinar, we will cover five essential reasons that an interactive campus map is crucial. We will share revealing recruitment data, talk about the complete suite of killer college website features, actually discuss tangible ROI benefits that can be tied to an interactive map and more. After presenting a compelling case we'll show you how one of our Partners, nuCloud, actually helps you solve this vital need of your website. The greatest part of all this that you already have half of this problem solved with the existing campus map that you have through mapformation. We will show you how you can leverage this valuable asset and get additional mileage out of it through an interactive version.

About Presenters: nuCloud's Kyle James and Michael Fienen. You might recognize Kyle and Michael through their contributions on the award winning .eduGuru higher education marketing blog or from presenting at such conferences as HighEdWeb, eduWeb, Confab, Stamats, CASE and many other conferences.

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  • KJhttp://www.flickr.com/photos/nathanbaker/479278585/The real value of a Campus Tour is it’s ability to get individuals to want to apply to your school. It can be one of the single most influential things in the decision process for a prospective student. So how much is it worth and how do we get prospective students to want to apply to our school?
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  • Are you fully utilizing your mapformation campus map illustration?

    1. 1. Are you fully utilizing your mapformation campus map illustration?<br />Interactive Map Platform<br />Kyle James<br />@KyleJameskyle@nucloud.com<br />Michael Fienen<br />@Fienenmichael@nucloud.com<br />
    2. 2. Who Are We<br />Experienced - 15+ years of Higher Education and Web Experience and years of web development on the side<br />Thought Leaders - Founder and writing staff members at .eduGuru, an award winning higher education marketing and development blog<br />
    3. 3. Interactive Map vs Virtual Tour<br />Virtual Tour<br /><ul><li>Creating a virtual experience without actually being there
    4. 4. Picture, video, audio</li></ul>Interactive Map<br /><ul><li>Interacting with a user
    5. 5. Providing a means to give input and get results</li></li></ul><li>So an interactive map is always a virtual tour, but a virtual tour isn’t always an interactive map.<br />
    6. 6. 5 Reasons an Interactive Map is Essential<br />
    7. 7. 1. Vital to Recruitment<br />
    8. 8. Most Important Web Features<br />Data from Noel-Levitz – www.noellevitz.com<br />
    9. 9. Most Used Social Media Resources<br />Data from Noel-Levitz – www.noellevitz.com<br />
    10. 10. Credible Sources in Decision Process<br />Data from Hobsons - www.hobsons.com<br />
    11. 11. 2. Vital web feature<br />
    12. 12. Suite of Killer Web Apps<br /><ul><li>Interactive Tours
    13. 13. Course Catalogs
    14. 14. Common App
    15. 15. Net Price Calculator
    16. 16. Event Calendar
    17. 17. Online Videos
    18. 18. Blogs</li></li></ul><li>3. Tangible Return on Investment<br />
    19. 19. Establishing ROI<br />If we can work backwards from the value of a student we can establish the value of an Interactive Campus Map.<br />*All numbers are created as examples<br />
    20. 20. Let’s Do Some Math<br />Average Years = 3<br />Cost Per Year = $20,000<br />Average Yearly Discount = $10,000<br />Student Value = 3 * ($20,000 - $10,000)<br />So a Student is worth$30,000!<br />
    21. 21. Let’s Do Some Math<br />Student Value = $30,000<br />Conversion Rate in Applicant = 20%<br />App Value = $30,000 * .2<br />So an Applicant is worth$6,000!<br />
    22. 22. Value Of Campus Tour<br />
    23. 23. Let’s Do Some Math<br />Application Value = $6,000<br />Conversion Rate of Visits to Applicant = 20%<br />Value of Visit = $6,000 * .2<br />So Each Student Visit is Worth $1,200!<br />
    24. 24. Drive More Campus Visitors<br />Interactive Campus Map<br />Visit Campus<br />Application<br />
    25. 25. Let’s Do Some Math<br />Visit Value = $1,200<br />Conversion of Map to Visit = 5%<br />Value of a Map View = $1,200 * .05<br />So Each Map View is Worth$60!<br />
    26. 26. Do You Think 1,000 People Would View Your Map In A Month?<br />
    27. 27. Then Having A Map Is Worth $60,000!<br />Per Month!<br />
    28. 28. 4. Important for all external audiences<br />
    29. 29. Alumni<br />
    30. 30. Current Students<br />
    31. 31. Athletic Fans<br />
    32. 32. Event Speakers<br />
    33. 33. Conferences<br />
    34. 34. Campers<br />
    35. 35. Other Events<br />
    36. 36. Prospective Students<br />
    37. 37. 5. Everyone else has one already<br />
    38. 38. Research - See what others are doing<br />
    39. 39. Demo<br />DEMO<br />
    40. 40. Questions?<br />Kyle James<br />@KyleJameskyle@nucloud.comMichael Fienen<br />@Fienenmichael@nucloud.com<br />

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