3. Leveraging the functionality and capabilities of mobile

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3. Leveraging the functionality and capabilities of mobile

  1. 1. Developing a Mobile PropositionSection 3: Leveraging the functionalityand capabilities of mobileMICHAEL NUCIFOROMobile Consultant, Innovator and Futurist
  2. 2. Section 3 – 11:35 to 12:10Leveraging the functionality and capabilities of mobile• Attendees will split into small groups, with each group examining a different set of mobile capabilities, before discussing the potential applications of each capability and how they can be leveraged in different financial organisations.Wrap up from breakout session• Presentations and feedback• Key takeaway lessons from each group discussed 2
  3. 3. Guidelines• Please split into three groups• 20 minutes to prepare• Brainstorm opportunities to use mobile capabilities: • What new user journeys can be delivered? • What existing journeys can be augmented? • How can you improve the experience?• 5 minutes each to present 3
  4. 4. Mobile capabilities… 4
  5. 5. Example proposition…Jack, aged 56 Teacher - $40,000“My friends and I all use Mobile banking but I can’t waituntil I can do more…”Jack opens his new The app tells Jack the Jack buys the TVMobile app and takes price of the TV and using her debit card.a photo of the TV he the current balance He shares the buywants to purchase. of his bank accounts. with his friends. 5
  6. 6. Framework… Customer SCENARIO DISCOVER EXPLORE BUY/USE ENGAGE ObjectiveBuying a TV Jack would like Jack uses AR to Jack reviews Jack buys the Jack takes a to buy a new find his nearest the price of the TV using his photo of the TV TV for his electronics TV and can also mobile wallet. and shares the house. outlet. compare with purchase with similar TV’s. He gets a push his friends Jack takes a notification just online. photo of the TV before he pays he wants, or to advise him If his friends scans a QR he is eligible for take advantage code. free delivery. of the offer he gets a discount next time he shops. 6

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