RED: Trace Pitch (Premium)
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RED: Trace Pitch (Premium)

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This presentation is premium, with emphasis on font color, size and placements, as well as Image selection and placement

This presentation is premium, with emphasis on font color, size and placements, as well as Image selection and placement

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  • use example of Bank PHB, Storm and Virgin Nigeria work with Hip Hop World Awards
  • use example of Bank PHB, Storm and Virgin Nigeria work with Hip Hop World Awards
  • use example of Bank PHB, Storm and Virgin Nigeria work with Hip Hop World Awards
  • use example of Bank PHB, Storm and Virgin Nigeria work with Hip Hop World Awards
  • use example of Bank PHB, Storm and Virgin Nigeria work with Hip Hop World Awards
  • so that it doesn’t fail to launch so that the brand value isn’t devalued from starts. Even the titles, the fact that its from a coirporation.
  • More on street cred: Street - Activations
  • communicates to people that this is as big as MTV)
  • communicates to people that this is as big as MTV)
  • communicates to people that this is as big as MTV)
  • (if they ask for platforms – there isno agency here that will not tell you or that has no list of the newspapers and magazines

RED: Trace Pitch (Premium) RED: Trace Pitch (Premium) Presentation Transcript

  • NIGERIA
  • (See printed press release)
  • That’s why we stick with
  • Worked for them successfully and are still with them:
    “Storm 360, Virgin Nigeria, Asa, British Council, American Consulate, GTBank”
  • TVexperience
    NTAAmstelMalta Box Office The Apprentice AfricaChannels TVGulder Ultimate SearchBig Brother NigeriaNaija Sings
  • Management Function the PR Manager in the 21st century must be part of strategic management decisions.
  • As premium content owners, we understand both content and communication
  • OurAdvantage
    We are leading content owners when it comes to youth – with the leading platforms and six years experience
  • We can keenly understandyour needs and interpret through communication as well as provide ideas.
  • To build and sustain desired image, there is need to focus on quality as much as (if not more than) quantity
  • We are positioned to do PR with the focus on principles and processes i.e. not just about press releases
  • Your brand requires top-notch, world class communication – especially at launch
  • …entire PR campaign to be driven by a
    big idea
    ….we go all the way
  • Launch event
     
    Invite new media influencers
    bloggers, twitterers and Facebookers; in addition to traditional press
  • Twitter Buzz
    Start a #TraceTVNaijaHashtag and get celebs to Tweet with it at the launch
  • Street - Activations
    Hood Parties in Lagos’s 10 major cities –
    for terrestrial channels
    for brand association with the biggest in the eyes of the public
    street credibility
  • Residents to perform at event and be interviewed
    Celebs to attend and bring on star wattage – interact, advice and sign autographs
  • Outdoor Activation 10 Cities
    Festac/Satellite
    Ajegunle
    Lagos Island
    Victoria Island/Ikoyi
    Ikeja
    Isolo
    Ikorodu
    Surulere
    Unilag: Akoka, Bariga, Gbagada
    Lekki/Epe/Ajah/VGC
  • Celebrity Spoof
    Record at Hood Party
  • road showtake Trace TV around – Swe, Taruwa, Africa Shrine etc plus events
    signingsMega Plaza, E-Centre, Silverbird, The Palms,
  • structure mediapartnerships with the hottestevents
  • Embed curators on the
    coolest platforms
    Facebook.Nairaland.Twitter.NaijaRyders
  • PressConference
    at least once every quarter and tie to new activities
  • Courtesyvisitby EMC to ALL media houses and spots.
  • Features
    1yearpartnershipwith BellaNaija, YNaija, LindaIkeji, 360Nobs & NotJustOk
  • Artistes Endorsementswith the major – musicians: singers and producers, movie stars.
    To be used for launch (video and audio)
  • International Endorsements
    Get internationals to speak about TraceTV in Nigeria.
    Emphasise global nature of brand
  • Radio Partnerships
    for 1st quarter, play endorsements
    1year barterwith Beat FM, Cool FM, Rhythm FM
  • Terrestrial stations
    Advert barter on terrestrial stations airing TraceTV
  • Online Video Launch
    Facebook, YouTube, Vimeo, Google+ etc.
  • SMSandEmailCampaignforLaunch
  • Press Release
    Quarterly press releases on the EMC corporate brand – which identifies it clearly as owner of Trace TV
  • New Media
    Manage and Focus on Twitter and FacebookInfluencers
  • Create #Hashtags, ask celeb guests to Tweet.
    Facebook and Twitter Pages customisedfor brand.
  • Barter for adverts
    Adverts-Mentionswith the ‘hottest’ magazines – Y!, FAB, Complete Fashion, WOW!
  • Communicatebroadcasttimes through
    Press releases
    Ads
    New media
  • Best practices.Deliverables – weekly updates, press conferences etc.. ..
    …these are a given. The Question is quality.
  • ...we also love hip-hop and R ‘n B