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I will survive!. surviving an economic crisis slides
 

I will survive!. surviving an economic crisis slides

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    I will survive!. surviving an economic crisis slides I will survive!. surviving an economic crisis slides Presentation Transcript

    • I will survive! Surviving an economic crisis: what happens with public relations? Noel Turnbull
    • What’s going to happen?
      • no-one knows
    • What I have learnt
      • Some industry specialisations are more recession proof than others:
        • Issues management
        • Government relations
        • Marketing communications
        • Insolvency practice
        • Strategic financial PR
        • Social marketing
    • WHAT CAN YOU DO?
      • Only the paranoid survive – admit the problem
      • Reduce debt
      • Upgrade your qualifications
      • Understand the bottom line
      • Upgrade your technical skills
      • Learn management speak/theory
    • WHAT CAN YOU DO?
      • Follow politics and government
      • Be generous
      • Work at being more creative
    • WHAT CAN CONSULTANTS DO?
      • Reduce debt
      • Share the pain and successes
      • Debtors, debtors, debtors
      • Develop new products
      • Invest in staff training
      • Be generous
    • WHAT’S NEXT?
      • If you build it they will come
      • There is always someone, somewhere who needs help telling a story
      • Understand what serendipity really means
      • Remember Charles Darwin
      • Resilience rules
    • Not matter how bad it gets…
      • The paranoid are probably right about how bad it will get ……but it is the
      • resilient who will survive