Academic Publishing 2012 - Springer - Publish or perish: How to get your journal article published
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Academic Publishing 2012 - Springer - Publish or perish: How to get your journal article published Presentation Transcript

  • 1. Publish or PerishHarmen van ParadijsEditorial Director Springer SingaporeFebruary 22, 2012
  • 2. Publish or Perish, NTU presentation Feb. 22, 2012 2Agenda• Springer• NTU – rankings, authors• Search Engine Optimization• Choosing the journal and writing• Handy tools• Publishing ethics• Open Access
  • 3. Publish or Perish, NTU presentation Feb. 22, 2012 3SpringerHistory – 1842 - Springer-Verlag founded in Berlin – 1889 - Kluwer founded in the Netherlands – 1978 - Kluwer Academic Publishers founded – 2004 - Candover and Cinven buy Springer and Kluwer and merge the two to form Springer Science and Business Media – 2008 - Acquisition of BioMed Central – 2009 - EQT and GIC acquire SpringerPortfolio – Around 2,000 journals – 5,500 new books per year – SpringerLink has over 50,000 eBooks, and over 4 million articles
  • 4. Publish or Perish, NTU presentation Feb. 22, 2012 4 Springer Singapore – since October 2011
  • 5. Publish or Perish, NTU presentation Feb. 22, 2012 5 Publish or Perish“the pressure in academia to publish work constantly to further or sustain one‟s career” [wikipedia]
  • 6. Publish or Perish, NTU presentation Feb. 22, 2012 6Journals Growth Journals Growth 1739-2004 20000 Data from Ulrich‟s International 1976-2000 Titles launch and still existent 2004 CAGR 3.0% Periodicals Directory on CD-ROM Fall 2004 Edition 15000 1739-2004: CAGR 3.8% 10000 1946-1976 CAGR 4.5% 5000 1739-1939: CAGR 3.9% 0 1739 1797 1820 1830 1841 1850 1860 1869 1878 1887 1896 1905 1914 1923 1932 1941 1950 1959 1968 1977 1986 1995 2004 Launch Year (Source: Ulrich’s International Periodicals Directory on CD-ROM Fall 2004 Edition, active refereed academic/scholarly periodicals)
  • 7. Publish or Perish, NTU presentation Feb. 22, 2012 7Singapore as creator of scientific information Number of Articles Published 2000-10 14,000 12,000 CAGR: 10% 10,000 8,000 6,000 4,000 2,000 - 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010(Source: SCImago. (2007). SJR — SCImago Journal & Country Rank, Retrieved October 12, 2011, from http://www.scimagojr.com)
  • 8. Publish or Perish, NTU presentation Feb. 22, 2012 8Top 12 Asian countries by research articlesGlobal Articles Articles Article Article Citation Country CAGRRank 2000 2010 Share 2000 Share 2010 Share 20102 China 44,493 306,329 21.3% 4.0% 14.2% 6.1%5 Japan 89,638 103,224 1.4% 8.1% 4.8% 3.9%9 India 22,517 63,354 10.9% 2.0% 2.9% 1.6%12 South Korea 16,568 50,660 11.8% 1.5% 2.4% 1.7%15 Taiwan 12,409 34,577 10.8% 1.1% 1.6% 1.0%29 Malaysia 1,368 12,670 24.9% 0.1% 0.6% 0.3%30 Singapore 4,928 12,586 9.8% 0.4% 0.6% 0.7%34 Hong Kong 5,888 11,441 6.9% 0.5% 0.5% 0.5%40 Thailand 1,970 8,190 15.3% 0.2% 0.4% 0.3%60 Indonesia 573 1,845 12.4% 0.1% 0.1% 0.1%62 Vietnam 350 1,773 17.6% 0.0% 0.1% 0.1%71 Philippines 496 938 6.6% 0.0% 0.0% 0.0%(Source: SCImago. (2007). SJR — SCImago Journal & Country Rank, Retrieved October 12, 2011, from http://www.scimagojr.com)
  • 9. Publish or Perish, NTU presentation Feb. 22, 2012 9Singapores research output by disciplines Number of Articles Published 2010 Agricultural and Biological Sciences 3% Environmental Science 2% Mathematics 5% Social Sciences 8% Physical Computer Science Sciences & 9% Engineering 45% Medicine 14% Biomedicine 14%(Source: SCImago. (2007). SJR — SCImago Journal & Country Rank, Retrieved October 12, 2011, from http://www.scimagojr.com)
  • 10. Publish or Perish, NTU presentation Feb. 22, 2012 10Top 10 Singaporean institutions by article outputRank Institution Number of Articles 20101 National University of Singapore 5,2512 Nanyang Technological University 3,5583 Agency for Science, Technology and Research 1,0084 Singapore General Hospital 4325 Tan Tock Seng Hospital 2396 Institute for Infocomm Research 1537 Singapore Management University 1478 Singapore Institute of Manufacturing Technology 1359 Genome Institute of Singapore 12910 Institute of High Performance Computing 115(Source: Thomson Reuters Web of Science)
  • 11. Publish or Perish, NTU presentation Feb. 22, 2012 11Number of articles from Singaporean authors in Springer journals Articles from Singapore in Springer Journals 2000-10 900 800 CAGR: 10% 700 600 500 400 300 200 100 - 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010(Source: www.authormapper.com)
  • 12. Publish or Perish, NTU presentation Feb. 22, 2012 12World University Rankings Times Higher Education World Shanghai Ranking University Rankings Global Top 500 Global Top 400 Southeast Asian • 40: National University of Singapore • 101-150: National University of Universities • 169: Nanyang Technological Singapore University Singapore • 201-300: Nanyang Technological • 351-400: Mahidol University University Singapore Bangkok • 401-500: Universiti Malaya Methodology • 13 metrics • 6 metrics • Publication metrics account for • Publication metrics account for 60% 38.5% of the ranking of the ranking 30%: Citation Impact (normalized 20%: Highly cited researchers average citations per article) 20%: Articles published in Nature 6%: Articles per faculty and Science 2.5%: Proportion of 20%: Article output internationally co-authored articles
  • 13. Publish or Perish, NTU presentation Feb. 22, 2012 13The Golden Rules of Publishing in Today’s Environment 1. Your content has to be online All new articles Backfiles eBooks project All new books (150,000/yr) (2.4 million) (15,000 books) (5,500/yr) 2. Your content has to be “findable” SEO A&I Library Book search eRetail Social Push services portals programs Media marketing
  • 14. Publish or Perish, NTU presentation Feb. 22, 2012 14Vision is an online world with unlimitedaccess to our customers – Every end user to have unlimited 24/7 access, when and where ever they want, to enhance the role scientific literature plays in the research process. Paper subscription model Online database model
  • 15. Publish or Perish, NTU presentation Feb. 22, 2012 15Search Engine Optimization = findability!Or what can you do to make your article as attractive as possible? – Title • Convey the main topics of the study • Highlight the importance of the research • Be concise • Attract readers – Abstract • A summary of the content of the journal manuscript • A time-saving shortcut for busy researchers • A guide to the most important parts of your manuscript’s written content • Many readers will only read the Abstract of your manuscript. Therefore, it has to be able to stand alone – keywords • Represent the content of your manuscript • Be specific to your field or sub-field
  • 16. Publish or Perish, NTU presentation Feb. 22, 2012 16Example – non-optimized articlePeace ChildrenJohn Author, Researcher, London, UKAbstract:Debate over the role that young people should play in politics reflects different conceptions of childhood and adult concerns about loss of authority and political hegemony. Coverage of demonstrations against the Second Iraq War by the British national press echoes adult discourse on the nature of childhood and exposes the limits set on political activity. Analysis of news-text and images reveals concerns about the political competence of youth, their susceptibility to manipulation and the requirement for social control. Approval of youth‟s right to protest was often conditional on the cause espoused.Key Words: childhood • Second Iraq War
  • 17. Publish or Perish, NTU presentation Feb. 22, 2012 17Non-optimized - Why?• The title is meaningless outside the context of the printed journal issue. It might appeal to people but it does not appeal to online search engines.• Title does not include key terms or phrases e.g. „youth anti-war protests‟• Abstract does not repeat key phrases used within title or article and presents Google with no patterns to look at.• Only two keywords are provided and the article‟s key phrases are not listed.• Many other factors influence ranking but this content is written in a way that gives it a very poor chance of being found online through a search engine.
  • 18. Publish or Perish, NTU presentation Feb. 22, 2012 18Example – SEO articleTreatment of depression: time to consider folic acid and vitamin B12Alec Coppen MRC Neuropsychiatric Research Laboratory, Epsom, Surrey, UK, Christina Bolander-Gouaille Pharmacist, Helsingborg, SwedenWe review the findings in major depression: of a low plasma and particularly red cell folate, but also of low vitamin B12 status. Both low folate and low vitamin B12 status have been found in studies of depression: patients, and an association between depression: and low levels of the two vitamins is found in studies of the general population. Low plasma or serum folate has also been found in patients with recurrent mood disorders treated by lithium. A link between depression: and low folate has similarly been found in patients with alcoholism. It is interesting to note that Hong Kong and Taiwan populations with traditional Chinese diets (rich in folate), including patients with major depression:, have high serum folate concentrations. However, these countries have very low life time rates of major depression:. Low folate levels are furthermore linked to a poor response to antidepressants, and treatment with folic acid is shown to improve response to antidepressants. A recent study…Key Words: cobalamin • depression: • diet • folate • folic acid • homocysteine • one carbon-metabolism • S-adenosylmethionine • vitamin B12
  • 19. Publish or Perish, NTU presentation Feb. 22, 2012 19Optimized – Why?• Clear and descriptive title including main key terms or phrases.• Abstract repeats key phrases in a contextually natural way.• Key terms or phrases repeated in keywords field.• Many other factors influence ranking but this content is written in a way that gives it the best chance
  • 20. Publish or Perish, NTU presentation Feb. 22, 2012 20What do journal editors want?Journal editors want to publish good quality science that is of interest to their readers. They often must decide between many high-quality manuscripts. Your submission is more likely to be accepted if it: – Describes research that advances the field – Is carefully prepared and formatted – Uses clear and concise language – Follows ethical standards
  • 21. Publish or Perish, NTU presentation Feb. 22, 2012 21Choosing the right journalConsider – Topics published by the journal – Target audience of the journal – Types of articles published by the journal – Article length restrictions – Reputation of the journal Not taking these factors into consideration will increase your chances of (outright) rejection.
  • 22. Publish or Perish, NTU presentation Feb. 22, 2012 22Writing your article• Language is a key factor, being able to write well will increase your chances of your article being accepted.• Work with a colleague who is a native speaker, or consider using a language editing service (English and rewriting), like Edanz (edanzediting.com)
  • 23. Publish or Perish, NTU presentation Feb. 22, 2012 23There is more…• Free electronic PDF offprints (instead of print) for every journal• Author Academy – one stop shop for journal article authors, includes advice and tips on writing journal articles: www.springer.com/authors• realtime.springer.com• www.authormapper.com• www.springerexemplar.com• videos.springer.com
  • 24. Publish or Perish, NTU presentation Feb. 22, 2012 24Realtime – Memetic Computing
  • 25. Publish or Perish, NTU presentation Feb. 22, 2012 25
  • 26. Publish or Perish, NTU presentation Feb. 22, 2012 26
  • 27. Publish or Perish, NTU presentation Feb. 22, 2012 27
  • 28. Publish or Perish, NTU presentation Feb. 22, 2012 28The Misconduct Continuum 4. Data Fabrication/ Falsification 3. Plagiarism/ Duplicate Publication 2. Disputed Authorship 1. Undeclared Conflict of Interest
  • 29. Publish or Perish, NTU presentation Feb. 22, 2012 29Our System of Content Integrity Springer Editorial Team Editor in Chief COPE Crosscheck Springer Policy on Publishing Integrity
  • 30. Publish or Perish, NTU presentation Feb. 22, 2012 30CrossCheck• Combating plagiarism and piracy, ethical misconduct• Articles can be checked vs a database of 13,000 journals, and 40,000 book series
  • 31. Publish or Perish, NTU presentation Feb. 22, 2012 31Open Access flavors at Springer Authors’ Rights Hybrid Open Access Fully Open Access • Self-archiving of • Open Access • author’s accepted option in majority version of Springer titles • • Deposit into • Open Choice for PubMed Central individual authors: Article fee € 2000/ USD $ 3000
  • 32. Publish or Perish, NTU presentation Feb. 22, 2012 32
  • 33. Publish or Perish, NTU presentation Feb. 22, 2012 33ISI, Journal Citation Reports, citations, and more• Articles in SCI or SSCI are normally judged as higher quality• The more citations, the more important an article• Unique, interesting research usually gets good citations• In some disciplines review articles get the highest citations (and downloads)• Thomson Reuters launched the Book Citation Index in 2011 – most Springer books are included in the Index
  • 34. Publish or Perish, NTU presentation Feb. 22, 2012 34 Thank you Questions?Harmen van ParadijsEditorial DirectorSpringer Science+Business Media Singapore Pte LtdFebruary 22, 2012NTU, Singapore