Interactive Workshop: Social Media delivered by The SMF Group (http://thesmfgroup.co.uk/) What Is Social Media Marketing? Social media marketing refers to the process of gaining traffic or attention through social network. The purpose of social media marketing platforms is to create engaging content which will attract the interest of the visitors, who will in turn share it across their social network accounts, and manage to reach more social media users. This is still a fairly new platform for all types of businesses and organisations to implement their marketing campaigns. Surprisingly, though, social media is a WOT (word-of-mouth) form of marketing, as it attracts earned as opposed to paid media. Social networks are becoming an important platform for businesses to engage directly with current and prospective clients, moving away from traditional forms of marketing. To be presented at the Peterborough B2B Exhibition 2014 (http://www.peterboroughb2b.co.uk/) - Interactive Workshop: Social Media on 22 October 2014.

2. Traditional Marketing Online
and Offline vs Social Media
Traditional marketing
Traditional online marketing
Quantity Leads
Social Media Quality Leads
Target Leads
Traditional marketing
Traditional online marketing
(Passive Marketing)
Wait for customers to find your
Ad or Business
Social Media
(Active Marketing)
You can listen to 80% of the
online users and bring the ones
interested in your business to
your door

3. It’s not all about how many Twitter
followers or Facebook friends you have!
It’s so much more…

4. It’s about how many Clients have chosen
to be your Brand Advocates and how many
of them are ACTIVE and NOT PASSIVE followers

5. The ROI of Social Media
Number of followers
Number of fans
Number of clicks
Number of visits
Number of views
Number of friends
ROI =

6. How To Create
A Social Media Strategy Map

7. Branding
CRM
Lead Generation
Content
Leadership
Increase Sales
Goals

8. Leader
Innovator
Customer
Service Leader
Educational
Leader
Non-Profit
Place in
the Market

9. Value
Proposition
What problem are you
solving?
What would your customers
achieve by buying your
product?
What is the difference
between you and your
competition?
Develop 5-10 main
messages to communicate

10. Gender
Age Range
Location
Interests
B2B/B2C
Identify
Your Market

11. 10 Social Media DOs…
1) Make sure any content you create is able to be shared. This will increase your potential
reach tenfold.
2) Be yourself online, your personality will create engagement!
3) You don't always need to post about your own brand. Posting about things in the news, your
opinions will create more interaction!
4) Use analytics to see when is the best time to post on your social media networks.
5) Mix up your content, with pictures and links as well as posts. This will keep you interesting.
6) Engage with visitors on your page, even a like is sufficient.
7) Customise your social network urls.
8) Make sure you have links to all your social networks on your website.
9) Post on other pages as well as your own.
10) Do understand that social media is a tool and that there's no point in buying a hammer if
you don't have any wood to nail.

12. … & DON’Ts
1) Never post anything that you wouldn't be happy with being printed on the front page of a
newspaper.
2) Don't post the same thing across all of your accounts. Even if similar different is best!
3) Don't make things up or exaggerate. You will be found out quickly and have your reputation
ruined!
4) Don’t post weekly, post daily!
5) Don’t try to sell straight away!
6) Don’t get carried away with negative responses, just take them on the chin everyone is
entitled to their opinion.
7) Don’t join groups that may be considered unprofessional or inappropriate, and leave any
such group that you are already a member of.
8) Don’t spam. Ever!
9) Don’t post things which you don’t have permission to use.
10) Don’t give permission to third party apps that post on your behalf.

13. Social Media is growing rapidly, becoming the KEY
to your Marketing Campaign Success.
Interested in Social Media Solutions for your
Business?
SMFUK SMFUK
Phone: +44 (0) 1223 969 054
Email: info@thesmfgroup.co.uk
Website: http://www.thesmfgroup.co.uk